Faced with the challenge of changing retirees perception that villages are “God’s waiting room”, Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.
It’s only fitting in an election year, that a word usually reserved for political debate has become the key talking point in advertising. So how far, exactly are we from ensuring ‘transparency’ in digital media?
Solution Dynamics CEO Nelson Siva takes a look at the European Union’s new General Data Protection Regulation and what it could mean for marketers.
For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands and more. Voting closes 31 May.
Ecostore has branched out of cleaning and personal care products to launch its new skincare range with the help of Special Group.
A round of applause to Fly Buys, Men’s Health Trust, McDonald’s and Roadshow Films.
Sweden wants visitors to enjoy the freedom to roam so Visit Sweden listed the entire country on Airbnb.
Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.
Immediate CPR can double or tripple a person’s chance of survival, and The Hits wants to make sure its listeners are ready to assist by giving them a musical tool.
With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out how Pureprofile is helping marketers and advertisers connect with empowered consumers by building a rich profile of its account holders over time.
Vodafone has signed a four-year sponsorship deal with New Zealand Rugby that will see the telco take on the role of ‘connectivity partner’ for the five national teams, including the All Blacks.
Play-Doh and DB Paris are taking fans, young and old, into the world of Play-Doh with a new campaign that links the toy clay with topical issues.
Despite pushing fitness trackers, sports endorsements and exercise initiatives, when the bottom line for junk food brands is to sell more of their product, can they really be a credible arbiter for good health?
The business of journalism might be under the threat, but the ability of the nation’s journalists to tell stories that matter remains unscathed. Here’s a rundown of winners for the 2017 Canon Media Awards.
Fly Buys is sharing the love in a new campaign, by Colenso BBDO, created to remind Kiwis that giving is what it does best.
StopPress received confirmation that DDB has managed to hold onto the creative account for BMW/Mini, following a pitch.
Audi head of marketing Robert Barlow has confirmed that the German car company will be reviewing its creative account.
Hollywood movie trailers airing in New Zealand are normally limited to a standard montage of snippets from the motion picture, with the content rarely being localised in any way. However, Australasian distributor Roadshow Films has decided to add a couple of local faces to the mix for the King Arthur: Legend of the Sword trailer.
What you see isn’t always what you get. There’s always more to the best marketers in the industry. And with the three coveted individual awards at this year’s edition of the TVNZ-NZ Marketing Awards, we want to find out what the best marketers across the nation are really made of.
Stuff trumps NZ Herald and Google and Facebook dominate according to Nielsen’s online ratings for April.
To cap of a year of media mergers, oOh! Media and APN Outdoor are getting in on the action by announcing a merger to the ASX this morning. Update: the proposal has been terminated.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Insurance advertising is known for watching as disaster strikes, leaving those in the audience without protection feeling guilty. But in a new approach, AA Insurance and DDB have left audiences feeling hungry and mushy.
Industry happenings at Porter Novelli, Microsoft, Facebook and Yango.
It’s no secret audiences like to skip preroll ads so Barclays, a UK bank, decided to skip its ad itself with a Rube Goldberg machine.
Andrew Lewis reckons marketers need to become better at listening or risk being completely disengaged from who their customers are.
Pandora goes on a tour of some of music’s most iconic album covers in a new ‘Sound like You’ campaign for its premium service.
Why did the chicken cross the road? To find out the truth about McDonald’s free range eggs in a new campaign by McDonald’s by DDB, OMD, Mango and 90 Seconds.
Saatchi & Saatchi has been appointed as the New Zealand Olympic Committee’s (NZOC) agency of record following a competitive pitch that began in March.
NZME celebrated a strong survey result, with all its stations growing listener numbers. We chat to the media company’s chief executive about the latest round of results and the health of the industry in general.