Monthly Archives: June, 2013

News
Name beer, win beer money/Beervana tickets
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The Crown, Pack & Co’s latest venue on Auckland’s Customs St in Britomart and the first of its Little Empire Brewery and Eating Houses, had its official opening last week. It plans on tapping into the craft boom and brewing its own beer in the near future. So no doubt it will need some help to name its different varieties. We’ve got two $50 bar tabs and two tickets to Beervana in Wellington on 9-10 August to give away. So add your best craft beer name to the comment wall and the top efforts (from those over 18, of course) will get the loot.

News
A question of purity
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Peter Nuttall thinks New Zealand is playing a game of risk with its 100% Pure brand and believes it is bordering on greenwash. Wayne Linklater explains.

Movings & Shakings
Movings|Shakings: 7 June
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Rapp welcomes two (and says goodbye to Tribal), specualtion about the new MediaWorks board, another deputy ed for The Listener, APN hunts for new social media editor, Tamati Coffey returns to the nurturing bosom of TVNZ and Adam McGregor takes up some outdoor reins.

News
Mind your head
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From elevator frights, to dropping friends right in it, to dramatic surprises in town squares, to fake attacks, marketers and agencies seem to love nothing more than scaring the bejesus out of innocent bystanders with their social experiments. But UK road safety organisation Think and its agency Leo Burnett have taken it to a new level with their #PubLooShocker.

News
Name games
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TradeMe Jobs recently launched a campaign showing that nominative determinism was a thing of the past. Try telling that to the BBC.

News
Commercial utility
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IBM has been beating its smarter data drum for a while now. And that philosophy has made its way into the real world, with a series of ads for its ‘Smarter Cities’ campaign that double as functional street furniture.

News
Viral signs
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‘Can you make it go viral?’ is a phrase that strikes fear into the hearts of all agency folk. But Swedish PR consultant Simon Strand, who has spent an inordinate amount of time philosophising on last year’s big YouTube hits and coming up with his own viral formula, is here to help.

News
Sky pizza
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Mention the word drones and images of indiscriminate bombing come to mind. But Ex-Wired editor Chris Anderson has a different take on things and he’s been extolling the virtues of—and making a business out of—unmanned flying devices for years. Now Domino’s has also seen the light and, as this video of the ‘DomiCopter’ shows, the pizza of the future might be airborne.

News
Bringing history to life
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Getty Images’ Hulton Archive goes almost all the way back to the birth of photography. So, as part of an effort to highlight the breadth and depth of historic content available there, it teamed up with Short and Sweet to launch a film challenge with a twist.

News
Steinlager’s All Blacks ad shows it’s tough at the top—UPDATED
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All Blacks sponsors have a long history of piecing together some game-day footage, showing a few big hits, adding a bit of emotive language to illustrate the mana of the black jersey and trying to give Kiwis a few goosebumps. Adidas did it to pretty good effect during the Rugby World Cup. And, with the game against the French kicking off on Saturday, Steinlager, which has sponsored the All Blacks for 27 years, has done it as well with a dubstep-backed ode to one of the most successful teams in world sport.

News
Review: Samsung Galaxy Note 8.0 – the artist’s tablet
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My love hate relationship with Samsung’s Galaxy Note range now spans over two years of smartphones and tablets. These flagship devices known for the signature S Pen stylus inputs, border gimmicky on one end and business essential on the other. With the Galaxy Note 8.0, Samsung has created a device that’s definitely more latter than the former – putting a powerful iPad Mini competitor in the hands of consumers (for a price).

News
‘Reach around for a deeper clean’
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The Dollar Shave Club guy, otherwise known as Michael Dubin, earned legions of fans for his very entertaining launch video. And he’s back with no.2—and an array of no. 2 puns—to promote the arrival of his next product: butt wipes for men.

News
TVNZ’s food focus pays dividends
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Two of the country’s biggest TV shows came to their seasons’ end over the long weekend, with the fourth seasons of MasterChef NZ and My Kitchen Rules (MKR) continuing to bring in the viewers for TVNZ despite competition from MediaWorks’ big show X Factor NZ.

News
Share the happiness with new Coke cans
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Coca-Cola’s branding for the past few years has been all about “sharing the happiness” (as opposed to sharing its secret ingredients). Taking that point to the next level is a new can design from Ogilvy which twists to reveal two small cans – perfect for sharing with friends or other Coke addicts.

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