Last week was an interesting one for Ben Uffindell, editor of The Civilian and recipient of a letter from Colin Craig’s lawyers demanding an obviously satirical quote relating to Maurice Williamson’s ‘big gay rainbows’ speech be removed. Much guffawing ensued at the expense of Craig, and, after a few interviews, The Civilian went back to publishing its Onion-esque news stories, including an ‘opinion piece’ by an All Black that brilliantly juxtaposes the the mana of the black jersey with the game’s increasingly commercial focus.
Monthly Archives: April, 2013
Outdoor is enjoying a bit of a resurgence at the moment, with an increase in revenue and creative campaigns like the MetService see-through billboard and Fly Buys’ ‘Little Bit Good’ using the medium to good effect and capturing a fair swag of attention, both in the real world and online. And now Ogilvy & Mather has come to the party with its campaign for the Energy Efficiency and Conservation Authority, which shows exactly how much consumers could save if they owned an appliance bearing the Energy Star mark.
We at StopPress are strong believers in the power of confectioneries as a marketing tool and it seems Fly Buys agrees with us. The loyalty rewards company has installed a giant vending machine in the Britomart Transportation Centre providing Auckland commuters with 60,000 Jaffas.
For years, pessimistic pundits have been talking about the death of TV. But TV viewership is still as strong as ever, and ad revenue is standing fairly firm. One thing that has definitely changed, however, is the integration of brands into programming and the ability of social media to light fires underneath content, as evidenced most recently by the launch of the X Factor NZ—and the way broadcasters are now working more closely with marketers and creative agencies to come up with original branded content ideas.
The New Zealand Herald now has more than 100,000 likes on its Facebook page. The impressive feat makes NZ Herald the most popular news brand in New Zealand on the social network.
Demand for mobile data in New Zealand has almost doubled for the second year in a row, as the cost of data decreases and the number of smartphones in Kiwi hands increase.
It’s widely agreed that Daniel Day Lewis is the Cliff Curtis of America: an actor with the ability to play a wide range of ethnicities, from Mohican to Irish to old American. But his latest foray into method acting is quite possibly his best yet: Obama.
The Great Phone Wars of the early Teenies have been escalating recently, with Apple fans regularly lining up for the latest toy (as comedian Tom Gleesson said at the Comedy Gala, Apple’s next move will probably be to release a product that doesn’t fit existing plugs so we’ll have to rewire our houses and we’ll still say ‘thanks Apple’) and Samsung making fun of their blinkered devotion in some of its ads. But in this new spot for the Nokia Lumia by Crispin, Porter + Bogusky and Roman Coppola, Windows thinks both of the obsessed, bickering factions should take a look at another option.
It’s always interesting to observe how brands have evolved over the years. As this infographic shows, companies like Canon and Mercedes-Benz have refined their iconic logos in fits and starts over the decades, but some are more or less unrecognisable alongside their original incarnations.
At first glance, using old ads for a new campaign seems like an easy option. But the story behind Mitsubishi and Clemenger BBDO’s campaign to celebrate the return of the Mirage proves that theory wrong.
Beer is fragile and precious cargo for many Kiwi blokes and blokesses, so Lion’s beer insurance campaign for its Crafty Beggars range isn’t nearly as absurd as it might sound.
The pet industry is massive. And growing. And at-times completely ridiculous, as evidenced by Purina’s new “cat soufflé”. Yes, that’s right, a cat soufflé.
Behind Nickelodeon cartoons such as The Penguins of Madagascar and Kung Fu Panda: Legend of Awesomeness is a team of animators who just happen to be based out of New Zealand. We look inside Oktobor Animation (formerly Omnilab-owned visual effects house Oktobor) and talk to head of production Rob DiFiglia and managing director Bruce Everett about New Zealand’s blossoming digital creative scene.
New Zealand farmers, transporters and butchers go to great lengths to make the lamb cuts on your dinner table look mouth-watering. It’s anything but easy, as Silver Fern Farms’ new brand campaign from Colenso BBDO shows.
In 2009, bcg2’s James Blackwood came second in the New Zealand Geographic photographer of the year competition. In 2012, Saatchi & Saatchi’s Chris Leskovsek received a highly commended in the landscape category for ‘Te Paki Dunes, Northland’. So who from the image-loving creative realm will it be this year?
Avid Twitter users will no doubt be familiar with the ‘Fail Whale’, a picture that regularly showed up when the service was over-capacity. That has become increasingly rare, however, and Yiying Lu, who designed the first image, has come up with a new one: the Success Loch Ness.
Suicide – it’s a difficult topic to base your advertising campaign on, as Hyundai UK has just learned with its commercial finding international condemnation.
The last Massey University ad was the first in New Zealand to be filmed on an iPhone. And its latest campaign, the first television ad shot entirely on Massey’s Albany campus in its 20-year history, once again features vice-chancellor Steve Maharey talking up one of the innovations the university had a hand in: the Hulme Supercar.
Online video is booming. And businesses are seeing dollar signs. Here’s how to avoid getting it wrong.
After last year’s issues, CAANZ gave the Axis Awards a good going over for 2013. And, as well as some changes to the judging and a new Getty Images Creative Exhibition, it’s also created a new event featuring six international speakers.
This week saw the launch of APN Outdoor’s ‘Turning Heads’ campaign and top of the agenda towards getting people to turn heads is the launch of new large format digital billboards in Auckland.
D&AD is renowned as one of the world’s toughest awards shows (hence the brouhaha when Clemenger BBDO took a yellow pencil for Ghost Chips the same night it was denied at Axis). And while New Zealand has further cemented its reputation as a creativity hub and been ranked seventh in the world after the first round of judging, just four campaigns are in line to pick up yellow pencils: Silo Theatre Identity by Alt Group (Branding Schemes/Small Business), ‘Donation Glasses’ by Colenso BBDO for Mars NZ, Pedigree Adoption Drive (Direct Response/TV & Cinema Advertising); ‘Call Girl’ by DraftFCB for Prime Television (Radio Advertising over 30 seconds) and ‘Metamorphosis’ by String Theory for Good Books (Writing for Film Advertising).
Saving the world from bad tequila, one slow motion shot at a time; a life lived through beds; quite possibly the worst (but funniest) first day at work ever; show us your Rube; Playboy and the power of imagination; Salvation Army looks on the bright side of life; men have a problem; Cats. And exercise. At the same time; one smooth talking yoga mat; my favourite band is more fictional than your favourite band; the amazing acoustic version of Daft Punk’s new song; someone sign this chimp up for an ad; lest we forget (to try and cash in on Anzac Day); the world’s weirdest fliers; your mobile device is a prison; and nothing goes right when music goes wrong.
New Zealand is one of the few countries in the world where Red Bull isn’t the number one energy drink, with Frucor’s V taking that honour. But it’s aiming to rectify that—and make more of its burgeoning content business—by appointing Special Group as its creative agency.
Shed 10 on Auckland’s Queens Wharf may be a good century old, but it’s well and truly being modernised, first with a giant solar roof panel and now with a mural courtesy of street artist Askew One. And, not only that, it’s also putting the redeveloped Shed 10 on the block and asking for a naming rights sponsors.
With a tongue in cheek riff on Eastern Bloc sporting stereotypes (and particularly shotputting drug cheat Nadzeya Ostapchuk), Phoenix Juices and Assignment Group are aiming to show that its Organic Good Energy drink offers all the buzz, “but without all the teeth grinding, wall-smashing and three year competition bans.”
Not content with the attention it receives in the trade media after an award win, Special Group has made a habit of paying to get a bit more of it by placing full-page ads in the Herald, making it one of a rare few ad agencies that actually advertise. And it’s done some more showing off after winning Best in Show at the Media Awards alongside Naked/Open for Unitec’s ‘We make the people who make it’ campaign.