DraftFCB and Mini are on a bit of a roll at the moment, with SPCA’s Driving Dogs winning pretty much everything in sight (it has been shortlisted four times at the prestigious Festival of Media, second only behind ASOS’ best night ever with five). And the pair are victorious once more, with the ‘Ducks’ ad taking out News Works’ newspaper ad of the month for March and the Mini newspaper NIM campaign getting a special mention.
Social media isn’t about awareness any more. It’s about driving connections and sharing interests with consumers.
Bethells Beach and Maori warriors star in Samsung’s latest global TVC campaign.
I gave up on full frame cameras not longer after I got into photography. I have the back of a 60-year-old and the budget of a 20-year-old, neither situation lending itself to owning heavy and expensive kit. Using the Canon EOS 6D this last week makes me reconsider the perks of a nice big 35mm sensors.
The digital realm offers a boatload of exciting opportunities for marketers and advertisers. But don’t forget your old shipmates.
St Matthew in the City is a church renowned for its controversial advertising and none have been as notorious as its gay Jesus billboard put up for Christmas last year. Now you too can own this piece of gay rights memorabilia / affront to religion (depending on your position, of course).
As the recovery mission for the submerged plane thought to be holding the bodies of Eric and Kathy Hertz kicks into gear, tributes are flowing for the 2degrees chief executive—and plans have been put in place by the company to continue his mobile mission.
The MA announces its board members, Andrew Reinholds gets the Cannes call-up, Hauraki adds a couple of comedians, Impact PR shacks up with House of Travel, Kiwi expat Tom Markham heads to New York, and Prodigy signs Samuel Bennetts.
Despite the huge amount of customer data energy companies have at their disposal, not many of them have used that data well to create useful tools for customers to manage their power consumption. Some might say that’s because it’s in the interests of energy companies for their customers to use more energy, even though it might not be in the best interests of society as a whole. But following in the footsteps of Powershop’s useful online usage meters and hints on how to reduce consumption, Mercury Energy has also come to the utility party with a new product called the Good Energy Monitor, or GEM.
Hello there Toyota’s vehicular version of The Hangover, Mercury Energy’s new toy and GE Money’s one-word campaign.
GE Capital, the mothership for brands such as GE Money, Gem Visa, Custom Fleet, Equipment Finance, Pacific Premium Funding and Distribution Finance, reportedly had a changing of the marketing guard late last year and, after a brief dalliance with Y&R, moved in permanently with Shine. And the pair have launched the first major piece of work after that relationship was cemented in the form of a campaign for GE Money’s personal loans that focuses on one word: really.
Partridge Jewellers knows all about the power of magazines and, as a premium brand, it’s a medium that suits it perfectly. In recent years, the print work by Assignment Group has added some glamour by featuring a range of local starlets, including Antonia Prebble, Ruby Higgins and, most recently Gin Wigmore. And, after the success of Wigmore’s first slightly surprising appearance as the face of its new Halo Collection, the tattooed songstress is back for more.
‘Nephs’ and ‘aunties’ rejoice as Crown entity Te Mangai Paho (TMP) funds a second season of TV3’s The GC, forking over more than $419,000 towards the production of eight 30-minute episodes.
From data marketing to numerical storytelling, the legal considerations related to ‘cloud’ data, semantic search technologies and population dynamics, the various permutations of data are changing the digital game. Dennis Kibirev digests the MA’s Smarter Data event.
Some might argue there’s a degree of trickery every day of the year in the world of marketing and media. But it’s taken to much more preposterous levels—and is almost actively encouraged—on April Fool’s Day. So here’s a collection of the best pranks, fakes and subterfuges from New Zealand and around the world.