Monthly Archives: April, 2013

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Foodstuffs gets with the packaging programme
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Foodstuffs has signalled major changes to the way it procures packaging, telling store owners to stop selling veggies on meat trays and looking to eventually achieve 100 percent kerbside recyclable packaging for both produce and private label items.

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One Show, many finalists
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The One Club, one of America’s most prestigious awards programmes, has chosen its finalists. Herewith the locals gunning for a pencil in the three separate competitions, with Colenso BBDO on top once again with seven nods.

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Wheedle is back on the market
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Start “Wheedling” says a bright green button in an email sent to me over the weekend. Its owner and namesake uses the verb to mean buying and selling online, but in the last six months it’s taken on a new meaning in programming circles – software that fails spectacularly.

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The necessity of imitation: why copying is fundamental to the creative process
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Creativity and originality go together like peas in a pod. But Auckland designer Kate Cullinane’s thesis, a book called Sample Copy: An Exploration of the Role of Copying in Design, takes the stance that imitation is a part of the creative process. And it’s just won an international Art Directors Club Gold Cube award, as well as being named in the top three in the global Type Directors Club Awards for Typographic Excellence (the final rankings will be announced in July).

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Piñata! Shower! Stereotypes! Bubble-wrap! Destruction! Kissing! Replacements! Cooks! Art! Oil! Surf’s up! Dogs! Animals!
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Media Design School’s brilliant funeral piñata; Old Spice nails commercial absurdity once again; take that advertising stereotypes; Rhett and Link’s twisted, crowd-sourced commercials; Ken Block in Russia! Google Street View ‘hyperlapse’; Vodafone makes you feel funny with some kissing oldies; The Replacer adds some muscle in Call of Duty follow-up; another Lurpak Butter stunner; chocolate meets art; in praise of oil; an epic surf trip; dogs are people too; a very accurate portrayal of how animals eat their food; real-time marketing sucks; Dr Un; and celebrities Photoshopped to look like normal people.

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Unitec basks in Media Awards glory, Mitre 10 close behind
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For the past few years, Unitec, Special Group and Naked—which has recently closed and been reborn as Open—have tried to bring a bit more chutzpah to the education sector and change the impression of the institution in potential students’ minds, first with the ‘Change Starts Here’ docu-ads and then with the trade-focused follow-up, ‘We Make the People who Make it’. And in a slightly surprising victory, the campaign managed to beat out the big boys for the best in show prize at last night’s Media Awards at the Langham.

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.99 and Thick as Thieves master the art of comparison for Genesis brand refresh
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.99 is often thought of as a retail shop. That is its main area of expertise, of course, and there’s no doubt its production processes and studio facilities are a big part of its appeal to clients—and one of the major reasons it won five out of five pitches in recent months and managed to recover super quickly from a horror year in 2012. But it has had its creative moments as well, perhaps none more so than the inflight videos for Air New Zealand, and it’s shown its creative stripes once again for one of its new clients Genesis Energy, with a brand refresh that centres around a split-screen TVC that shows how the company is ‘in it for you’.

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The art of podcasting with Paul Spain
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Paul Spain isn’t your average media personality. The scruffy haired 40-year-old geek owns IT company Gorilla Technology, has more phones than all the pockets in his wardrobe to hold them in and is incredibly up to date with the latest gossip on the government’s fibre roll out. Spain is a technology podcaster – and he also happens to be the country’s top one at that.

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Auckland Council and Ogilvy let residents slide, shape and share the future with housing visualisation tool
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The Auckland Unitary Plan is an important step for the future of the country’s biggest city. So, rather than leaving it to the usual folk who interact with/complain about the bureaucrats, it’s hoping to get a wide range of society to consider the issues and help guide the decision-making. And to help do that, and at the same time simplify some rather complex issues, Auckland Council has released an online housing simulator.

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Propellerhead’s fancy new digs (Pics)
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Auckland-based software company Propellerhead held a house-warming party for its new office on Drake Street. The refurbished warehouse space is a stone’s throw away from the redone Victoria Park Markets and boy is it fancy.

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Two boozy worlds collide in March ORCA
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None of the entrants for the March round of the Orca awards were deemed good enough to take the prize, but the judges handed out two merit certificates for two campaigns with very different alcohol messages for Crafty Beggars and the Health Promotion Agency (nee ALAC).

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Kim Dotcom edges closer to the top of Time’s 100 list
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Eccentric millionaire, technologist and alleged pirate Kim Dotcom is currently sitting at second on Time’s list of 100 most influential people in 2013. In the online poll Dotcom has around 82,000 supporters and 5,400 detractors for his claim as this year’s most influential person.

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