Monthly Archives: September, 2010
The unofficial word was out a while back that Dean and Bridget Taylor were heading back to New Zealand with some big plans. And now the official word is out: the couple have taken up the reins as directors of a new outfit called Contagion that will, from October, partner with Vivaki to lead the Tourism New Zealand (TNZ) business won by Razorfish in moderately interesting circumstances back in May.
…new PR accounts, the success of an ex-Telecom employee, an attempt to inspire some enthusiasm for the local body elections, New Zealand’s biggest free concert, digital braaaaiiinnnnns, the dynamic international retail market, MTV keepin’ on truckin’ (kind of), the country’s most popular tech websites and videos of tiny humans.
When Colenso picked up DB’s Export account off Saatchi & Saatchi in July last year, the family of beers was losing relevance and needed a fresh approach. So, to try and reverse the decline, the new coupling went back in time and found the solution sitting right in front of them.
When Pacific Magazines New Zealand handed over the licences for three of its print babies to APN News and Media a few weeks back, the quarterly NZ Weddings magazine was the one remaining orphan. Apparently, it was offered as part of the package, but, presumably because it was a local publication and was an outright purchase rather than a publishing licence, APN chose not to take it on. Tangible Media had no qualms, however, and has added the magazine to its growing specialist stable.
A very cool new spot for Dulux called ‘Walls are Dancing’.
An oldie but a goodie: the Sienna family get krunked up and blaze in their sick ride.
Before the Tippex bear, there was this ‘Wario Land: Shake It’ YouTube goodness.
Underwear for your …
No sooner has the last staff merry-go-round post gone live than a host of other rotations come to light, including the departure of OMD Auckland’s managing partner Rosanne Robinson, a few big snafflings by the Clemenger gang, TVNZers heading to APN Online, a new NZRU comms gatekeeper and a fresh big cheese for PMP.
TVNZ has announced it will be reducing the January rate card by 11.1 percent from its 2010 rates to reflect the controversial drop in agency commission from 20 percent to 10 percent on 2 January 2011. So, according to mathematical sources who apparently know how to use calculators, that appears to be an overall rate increase of 0.1 percent.
If you’ve seen the recent Vodafone ads New, Mobile and Naked Broadband and wondered ‘that’s cool, but how the hell they’d do that?’, you’re probably not alone. And while it was a fairly simple goal for Colenso BBDO and Flying Fish director Wade Shotter to try and position the brand as cutting edge, this behind the scenes video shows that it certainly wasn’t a simple task creating the ads.
As someone who works on the strategic side of design, I’ve taken a keen interest in the rise of social media as a marketing tool. I’ve spent quite a bit of time reading up on other people’s experiences and on the various benefits they have had (or not). And for some, it would be useful to know when there will be regular conversations around a topic of interest to tune into. Just as with TV or radio, we should tune in at specific times when we know we will find relevant, interesting content.
The unfortunately all-too-common combination of a troublesome client and the cool recessionary winds have forced Parnell indie agency Brave New World to shut up shop. But it hopes to go out in a blaze of glory and highlight a serious issue with shelf companies that the agency’s general manager David Brash believes is currently going under the radar of the authorities.
Waikato University marketing professor Harald van Heerde has received a $740,000 Marsden grant to look at the role marketing can play in a recession and whether slashing or increasing marketing budgets is actually the best strategy.
Like sands through the hourglass, these are the movings/shakings of our lives.
The Nielsen Company has been signed up for another five years as the preferred provider of research services for the print media industry. But all is not as it once was: Derek Lindsay, chairman of the snappily titled Print Media Industry Research Review Group (PMIRRG) and managing director at DraftFCB media calls the new deal a complete relaunch of the consumer insight and print readership research service in New Zealand and he believes the host of new innovations soon to be on offer will prove to be a bit of a fillip for New Zealand’s publishers.
With the Social Media Junction 2 conference line-up now confirmed for 16-17 November 2010 at SkyCity in Auckland, it’s timely to discuss one its key themes: content marketing strategies. And, more specifically, the difference between doing social media and doing it right, a topic conference keynote speaker Lee Odden will delve into.
After a successful five-year relationship with Rentokil Initial New Zealand and its appointment to the Australian pest control business 18 months ago, Freeman’s Bay indie Republik has impressed the powers that be enough to be appointed to take care of marketing strategy, creative development and media placement across the entire Asia Pacific region.
Way back in the mists of time, the number of vouchers redeemed by consumers was often seen as an indication of how effective a print ad had been. Since then vouchers have been put inside books, on dockets, in letterboxes and on the internet, each with varying degrees of success. But Auckland company POCKETvouchers claims to be improving the success rate—and efficiency—by sending discount deals to consumers’ mobile phones.
Gladeye and Zed Digital have been handed joint winner accolades for the second quarter round of Yahoo!Xtra’s Digital Strategy Award for the House of Travel’s mixandmatcher Facebook app, a campaign that gained 17,000 Facebook friends, 279,613 entries, half a million wall posts, 50,000 comments and thousands of comments posted directly onto the brand’s page.
A new campaign for Wrigley’s Eclipse mints by Auckland-based Sweet Shop director Sam Holst and DDB Sydney hits Kiwi screens this week. And it taps into that rich, awkward comedic vein that is bad breath—although in a slightly more surreal fashion than most other mint ads.
Colenso BBDO was singled out for praise in the role it played helping BBDO win network of the decade in the YoungGuns International awards and also for helping New Zealand reach second place on the list of top performing countries. And these acknowledgments were obviously well-deserved, because it’s also taken out the YoungGuns agency of the decade honours.
Jason Paris’ switcheroo from the head of digital media and marketing at TVNZ to chief executive of MediaWorks in March created, quite understandably, a fair swag of industry chatter. And, while he’s learning quickly about the differences between working for a company owned by a private equity firm and one that’s owned by the government, he’s still grappling with a lot of the same televisual issues and the social changes that are influencing them. And, in his presentation at the Death, Taxes and TVCs event last week, he agreed wholeheartedly with Colenso BBDO’s planning director James Hurman that, despite many assertions to the contrary, mass media is still alive and kicking. In fact, he says “television has never been more popular”.
The last billboard ecostore put up outside its flagship Freeman’s Bay store in Auckland was an image of what looked like a dog covered in spaghetti sitting in front of a curtain. And it has followed up the ‘un-billboard’ with another artistic and environmentally friendly effort, an ‘eco-billboard’ created by Special Group and DDB’s ex head of art Mike Davison to advertise its spring sale.
Around 50 industry heavyweights, middleweights and lightweights shunned the Ranfurly Shield match last night and instead gathered together at Studio Lumiere in Parnell to talk television. And, particularly, to talk about what the future held for television advertising. Colenso’s planning director James Hurman, MediaWorks chief executive Jason Paris and Image Centre Group’s Mike Hutcheson enlightened, extrapolated and entertained in equal measure as part of Pure Production’s Death, Taxes and TVCs event and, in the first of three posts about each of the presentations, we delve into James Hurman’s thoughts on what he feels is a misconception about the death of mass marketing and media.
Hot on the heels of Interbrand’s Top 100 Brands rankings, another study conducted slightly closer to home showed similar shifts towards technology brands in Australia, with Google, Microsoft, Apple, Sony, Nokia and eBay all making it on to the top ten list.
Wieden + Kennedy London claim to have created the smallest stop-motion animation ever for Nokia. And ‘Dot’ was all shot on the N8 phone. Find out how they made it here.
OkGo set the bar pretty high with their first few music videos, and they’ve called …
In a world-first for the global phenomenon that is TED, New Zealand’s own TEDx event, which is taking place on Sunday at Westlake Boys High School campus in Auckland, will be streamed live in partnership with TVNZ 7.
After a hugely successful inaugural conference in May that attracted more than 200 Kiwi marketers, Social Media Junction is returning for its second edition with six international speakers on 16-17 November at SkyCity in Auckland. And the theme this time around is ‘Achieving ROI in your Social Media Marketing Strategy.’