Opinion
Doin’ it right: Lee Odden’s guide to social media nirvana
With the Social Media Junction 2 conference line-up now confirmed for 16-17 November 2010 at SkyCity in Auckland, it’s timely to discuss one its key themes: content marketing strategies. And, more specifically, the difference between doing social media and doing it right, a topic conference keynote speaker Lee Odden will delve into.