Colenso’s new campaign for Anchor set about breathing some new life into milk—a product that had, as a result of a focus on price, become seen as a something of a commodity—and create a point of difference for the brand. And, as well as a stellar TVC, outdoor and print campaign, Dow Design has had its wicked way with the packaging and given Anchor a new “vibrant, upbeat” look.
BNZ’s GlobalPlus has, up until very recently, been the only credit card where users were able to earn Air New Zealand Air Points through their everyday purchases. But the airline decided to expand its credit card offerings in November, which means New Zealand Airpoints Members can now earn Airpoints Dollars with a few new banking providers. And what better way to show off this exciting evolution than with a sexy, slightly ridiculous romp around Auckland with a blow-up doll.
… And just look at how their fancy new titles glisten.
Vaughn Davis
Parnell’s creative stocks have taken a battering in the last couple of days: Saatchi & Saatchi announced yesterday that its executive creative director Dylan Harrison was offski after just seven months in the job. And Y&R Auckland’s creative director Vaughn Davis is also leaving after ten years with the agency.
The Spikes Asia spikes were dished out last night and the 2010 ‘Asian Cannes’ was a bit of a two-horse race between DDB New Zealand, which was named Agency of the Year and helped DDB Group Asia Pacific to Network of the Year accolades, and Colenso BBDO, which was named Media Agency of the Year and placed third for overall Agency of the Year.
There was jubilation in the Saatchi & Saatchi New Zealand ranks when it signed up Dylan Harrison as executive creative director in January. Well, he’s off again, heading back to his old network and his native Australia after taking up the role of ECD at DDB Sydney.
It’s all go in New Zealand’s financial comms realm at the moment, with a bevy of big new campaigns, logo redesigns, repositioning statements and retiring frontmen spewing forth recently. And RaboDirect is the latest addition to that bunch, with a cool new campaign created by its new agency Shine, which took the account off Ogilvy in May.
Like us, you’ll probably feel a little bit dirty for even being interested in this, but Colenso’s Tim Smith, resplendent in a luxurious velvet jacket, and Saatchi & Saatchi’s Gemma Copas, dazzling onlookers with her polka dots, have left the other hideously unattractive finalists in their ridiculously good-looking wake after taking out APN Outdoor’s inaugural Advertising’s Next Top Model competition.
Who’s it for: House of Travel by Saatchi & Saatchi Auckland and Thick as Thieves
Why we like it: In the middle of a filthy New Zealand spring, a bit of global gallivanting seems like a particularly good option. And, with the internet taking plenty of wind out …
Auckland-based artist agency International Rescue is now representing animators in addition to its list of photographers and illustrators. And co-director Rob Finn says the move will not only allow clients to save costs and time by working directly with animators, but it will also offer access to a wider range of animation styles because the work of the 17 existing illustrators can also be animated.
Wammo, Pound & Mash returns this week with a look at the democratisation of creativity as a promotional tool. And some top billboard efforts from DDB for Spartacus.
It’s been a fairly wild and chilly Spring, so what better way to entice bundled up Aucklanders to their nearest McCafe to thaw out over a coffee than with a steaming Adshel bus shelter?
TVNZ raked in a fair few awards at the Qantas Film and Television Awards. And it added to its weekend haul at the Promax/BDA ANZ festivities, an awards show that aims to recognise the broadcasting world’s best promotional work.
A group from New Zealand cloud software developer Genesis Interactive claim to have come up with a “possible world first”, a tool called Comet SEO that aims to simplify the search engine optimisation (SEO) process for Kiwi companies.
He’s been a fixture of the New Zealand advertising landscape for 11 years, but all good things must come to an end and, after TBWA\ lost the ASB account to Droga5 a few months back, the axe was always likely to come down on Ira Goldstein, New Zealand’s best-loved bumbling fictional American banking spy.
New Zealand’s glitterati braved the elements and put on their best ‘take my photo’ smiles, Paul Henry used the c word and the broadcasting industry came together to pat itself on the back for a job well done over the last rather difficult 12 months as the winners of the Qantas Film and Television Awards were announced. And, in the usual stoush between the major networks, TVNZ came out on top.
In-depth readership surveys have shown that over 96 percent of StopPress readers are money-grubbing capitalists who love nothing more than return on investment, fiscal skullduggery, skyrocketing sales and massive profits. So it seemed appropriate to give away five double passes to Wall Street: Money Never Sleeps, a movie that marks the return of disgraced former Wall Street corporate raider/finance industry divinity Gordon Gekko. And for wannabe Kiwi corporate raiders with absolutely no shame, we’ve also got five Wall St BlackBerry cases to dish out.
TVNZ and MediaWorks trade recruitment blows; Saatchi’s creates a new role in an effort to ramp up ‘irresistability’; a man who struck fear into the hearts of marketing shysters hangs up his boots; and Omnigraphics, Villa Maria and Supply Design bolster their staff offerings.
Mother always said never to judge a book by its cover. But, as the finalist list for the The Maggies shows, the opposite applies when it comes to magazines.
In a deal estimated to be worth A$150 million, BBDO Worldwide, the advertising network of global marketing beast Omnicom Group, is hoping to increase its shareholding in the Clemenger Group from 46.67 percent to 73.67 percent as part of an increased focus on the Asia-Pacific region.
BOHICA. Here’s your regular injection of marcomms miscellany, which includes quake-related media facts, tales of the hugely popular pop-up Wellington restaurant/experiential marketing ploy in Sydney, Auckland City Council’s new film initiatives, accolades for font gurus, new bubbles, silver foxes, over the shoulder boulder holders, bland pasta spokeswomen, signs and even databases.
It’s been a rocky road at times, but the first year of public cycle scheme Nextbike has been a pretty successful one (as evidenced by the emerging business award it was handed by the Sustainable Business Network last night) and, to celebrate, it is extending its Auckland network to include the North Shore, an area that Nextbike’s marketing and sales manager Glenn Shaw says is not particularly well-endowed with outdoor advertising opportunities.
A catchy wee ditty about the modern scourge that is ‘The Dickhead’. And a potential anthem for the upcoming New Zealand Fashion Week.
Old Spice is back (twice) and this time one of the apparently numerous superspokespeople gets real and employs the services of a laser-enabled …
Damon O'Leary: in front of a wall
Basil Christensen, the art directing half of Ogilvy’s creative team, has decided to retire from advertising (for a while, at least) and move to the South of France, which means his long-time creative partner Damon O’Leary will be on his own as Ogilvy’s executive creative director.
With a pesky global financial crisis, the Rugby World Cup sucking up the corporate cash and the six year relationship with Air New Zealand as naming rights sponsor coming to an end, necessity has dictated a few new, cost-effective marketing tactics in the tenth year of New Zealand Fashion Week (NZFW).
With the launch of the #NewTwitter, it seems apt to speak about what the changes might mean for the social space in terms of PR.
It’s a long way from the Sundance Film Festival, but, hey, a man’s gotta eat, so big directorial gun Toa Fraser has decided to take on his first ever advertising project, a series of new commercials for Freeview and TBWA\TEQUILA.
Interbrand has released the 11th annual 100 Best Global Brands rankings and, out of the corporate turbulence seen over the past 12 months, it’s the high profile technology brands that have performed best.
Mike Walsh is what’s known as a ‘futurist’. Somewhat disappointingly, he doesn’t wear a silver boiler suit, he doesn’t employ the services of a rocket pack and he doesn’t know if the Mayans are right about the world ending in 2012. But, by focusing on nascent consumer trends in certain regions that have the potential to become mainstream everywhere else, he does know a thing or two about how the rise of the machines is completely changing the marketing game.
After we posted this story about the companies and organisations that were deemed to have the best reputations in the eyes of Kiwis, we had a few requests for details about the Corporate Reputation breakfast seminar. Originally, this event was aimed at the 20 companies featured in the study, so they could find out about their rankings and those of their competitors, but there was enough interest from outside this exclusive club to open it up further. So Core Communications and AMR Interactive have extended an invitation to anyone interested in hearing about the New Zealand study, the international index and global best practice for reputation management from AMR’s reputation expert Oliver Freedman.