Who’s it for: RaboBank by Shine and Assembly.
Why we like it: As the only online specialist savings and investment bank in New Zealand, RaboBank has a relatively unique tale to tell. And that relatively unique tale has been told in a fittingly unique and entertaining way with the first two (of a few) quirky, cartoony spots by its new challenger brand lovin’ agency Shine. Goodbye ‘Your significant other bank’. Hello ‘It Pays to Focus’.
Who’s it for: BNZ by Sugar and Exile Films.
Why we like it: At the other end of the tone and earnestness spectrum to the RaboDirect spots above is the latest in the BNZ Stories campaign, which this time focuses on Resene. With Len Potts once again on voiceover duties, it’s another trip back to a simpler advertising time. And, while Kiwis love nothing more than a good success story (especially if a sweeping aerial shot of rugged Kiwi landscapes is involved), there’s probably not going to be quite as much of a feel good factor with a paint company than there was with the previous Whale Watch edition. You can also check out the documentary about Resene’s technical director Colin Gooch here.
And while we’re here, this Eclipse mints spot is out of DDB Sydney, but the delightfully preposterous ad sneaks through one of StopPress’ many gaping TVC of the week loopholes because it was directed by Auckland Sweet Shopper Sam Holst. And Saatchi Wellington also deserves a few props for this YouTube shooting game for the ‘Get What It Takes NZ Army campaign, which became New Zealand’s number one most viewed branded or sponsor channel on YouTube with over 30,000 views since it went live on 5 September.