Tangible Media increases engagement, says ‘I do’ to NZ Weddings

When Pacific Magazines New Zealand handed over the licences for three of its print babies to APN News and Media a few weeks back, the quarterly NZ Weddings magazine was the one remaining orphan. Apparently, it was offered as part of the package, but, presumably because it was a local publication and was an outright purchase rather than a publishing licence, APN chose not to take it on. Tangible Media had no qualms, however, and has added the magazine to its growing specialist stable.

John Baker, Tangible’s consumer publisher, says the acquisition of NZ Weddings is a continuation of the company’s dynamic growth and investment in publishing and media. Why, mere months ago, StopPress and the rest of the HB Media stable were also part of Tangible’s dynamic growth and investment in publishing and media when the two entities became one.

What he almost certainly didn’t say was that the first thing a woman who’s getting married needs to do is learn to cook, so NZ Weddings will obviously be an extremely good strategic fit with Dish (complaints to [email protected]).

From a desk about ten metres away, he says the addition of NZ Weddings gives Tangible a stronger presence in the women’s interest space, alongside Dish and Good, and he sees “growth opportunities both in print and online that will further connect the brand with the audience”.

From the same desk, when asked how much Tangible paid for NZ Weddings, Baker says: “Piss off Fahy.”

Long-term editor Melissa Gardi and advertising manager Hannah Armstrong will be joining Tangible as part of the deal.

“I’ve had the privilege of collaborating with an extraordinary team over the past few years at Pacific, and look forward to joining the dynamic Tangible stable,” says Gardi. “Tangible’s creativity and dedication will be fantastic for NZ Weddings – an exciting new chapter of growth.”

Interesting fact alert: in 2009, the readership of each issue was 92,000, Kiwi couples spend an average of $32,500 per wedding, the typical reader is aged between 20-39 and 88 percent of the mag’s readers are on the first marital round.

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