134 years ago, rugged Southern Men roamed the Mainland prairies and would religiously swig from their bottle of Speight’s after a tough day of clearing gorse, lambing ewes, breaking in horses, tilling soil and mining. And it’s exactly the same down there today. Of course, New Zealanders hate change, but there comes a time when it’s unavoidable, so the Speight’s box is getting a bit of a spruce up. And what better image to signify the Pride of the South than the tussock-clad fields of the Lindis Pass.
Monthly Archives: April, 2010
Are you sick and tired of seeing infomercials that offer moderately useful products? If so, then you should watch these infomercials for completely useless products (and make sure you get yourself a handy Hawaii Chair). It’s a tribute to the power of human thought. But don’t …
The cold winter months are just around the corner and pretty soon the sun’s warmth will seem a distant memory. Fortunately Woman’s Day magazine has just opened its Fiji 2010 trip offering media buyers and their clients three days and three nights at the Intercontinental Fiji Golf Resort and Spa later this year.
It’s been almost six months since Saatchi & Saatchi’s then chief executive Andrew Stone and executive creative director Mike O’Sullivan packed their bags and wandered out the doors. Not surprisingly, the rumours about their future plans were plentiful, but the major one, that the pair would be getting into bed with Droga5, has now come to fruition.
If you believe the comments of the erudite chaps enlisted to talk about New Zealand’s economic situation at the CAANZ/ANZA seminar ‘Nurturing the Green Shoots’, it’s all good news for the marcomms industry in 2010 and the years ahead.
Heyho! The TVNV-NZ Marketing awards are all go, for 2010. And somehow that rhymes. Now in their 19th year, the 2010 TVNZ–NZ Marketing Awards celebrate proven excellence in New Zealand marketing. The awards are run as a joint venture between NZ Marketing magazine and the New Zealand Marketing Association (NZMA). And there’s some exciting news, too.
Sustainable business just got whole lot hotter, or cooler, with the launch of Celsias Weekly, a newsletter and daily new service and social media website for green business.
The next round of New Zealand Post Targeted Communications’ hugely popular (and free) direct marketing workshops is upon us and marketers are urged to book their places as soon as possible to avoid a lifetime of bitter regret, low self esteem and other forms of emotional damage.
There have been a plethora of announcements about finalists and nomination lists for international advertising awards in the last few days. And just a select few Kiwi agencies have garnered accolades and praise for their handiwork.
Another day, another dollar, another story, another story after that, and then a few more stories to finish. Who said story-telling is dead.
Questions were asked and the answers were given by Julien Smith, the keynote speaker at the upcoming Social Media Junction and New York Times bestselling co-author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, which was singled out by Amazon.com as one of the top 10 business and investing books of 2009.
A sobering report released today by the Law Commission on the sale and promotion of liquor recommends significant changes to how it is marketed in New Zealand. So, marketers in the liquor industry and agencies with liquor and supermarket accounts need to prepare themselves.
Not content just being the chief executive of the Clemenger Group, Jim Moser will also take up a role on the Board of Trustees for the Auckland Festival, with Colenso BBDO becoming a Gold Sponsor of the 2011 event in return for advertising services.
DDB’s brand TVC relaunch campaign for ANZ empathises with everyday New Zealanders and aims to demonstrate the bank “lives in their world”. Awww, those caring banks. The ads were shot by local director Adam Stevens from Robbers Dog and were filmed in and around Auckland (check out …
It’s been almost four months since Glenda Wynyard and her company The Media Counsel ceased trading. And on 22 April Boris van Delden and Iain McLennan of “insolvency and business recovery experts” McDonald Vague (MVP) were finally appointed as liquidators.
In this edition of Michael Carney’s Marketing Week: Feature creep: how we really use our phones (and brains). Radio: now online and maybe even with pictures. The perils of mobile stalking via GPS. All hail the Super Marketer. If you’re going to spoil your kids, at least do it properly
In case you hadn’t noticed, that digital internet thingee has become relatively popular of late. And the second bi-annual survey by AUT’s institute for culture, discourse and communication (ICDC), along with a few other esteemed research outfits, have offered up a range of percentages to prove it.
Following the release of the winning Auckland Super City logo last week, the Designers Institute of New Zealand (DINZ), which was already fairly bitter about the whole crowd-sourced process, doesn’t think it’s too late to salvage some respectability, but only if the new Auckland Transition Agency engages a professional design agency to ensure it is developed as a “sophisticated, contemporary and effective” visual identity and subsequent brand for the city.
The chosen ones (via nzherald.co.nz)
So, we got what we expected from the Super City logo competition: a rather staid, traditional, old fashioned, unimaginative mark that looks like the old Regional Parks emblem. From the Super City I wanted a logo that expresses the modern, dynamic, diverse, creative, vibrant, commercial city that is Auckland. And I don’t get that from this.
A virtual cornucopia of televisual commercial messages for your perusal. In the tick category, the new ANZ campaign has a bit of a laff at the expense of others (and also gets empathetic, claiming to understand what its embattled customers have to put up with); McDonald’s push into the family dinner market with a lying father; and, advertising a product that’s renowned for fairly boring adverts, Panasonic’s heatpump ad is a breath of fresh fantastical air. In the cross category, South Australia tourism decides to bore its audience into coming for a visit.
Following the success of the last Media Mingle, with an enormous turnout of mingling media seen busily snapping up delectable slices of pizza, downing free drinks and posing for glamour shots, the next Media Mingle will return to Sale St. Over 150 turned up last month and the event is continuing to grow in popularity, which means you got to get in quick. It’s not far away, either: the next installment is Tuesday, 27 April from 6pm, so don’t live with a lifetime of regret. Register at www.mediamingle.co.nz.
We always seem to be dishing out warnings for our raunchy videos (you marcomms folk are so precious) and, once again, we’re heading swiftly down the slippery slope towards the lowest common denominator this week. There’s gyrating, thrusting, writhing and exploding. But it’s also an amazingly well-made …
The old theatre line “if it ain’t on the page, it ain’t on the stage” rings true whether it’s David Mamet’s latest taut masterpiece, or Tracy the acccount manager’s brief for new improved Wheaty Bites. But take a look at the majority of ads around you. Any memorable lines? Resonant insights? Emotional journeys? The results suggest all is not well in creative brief world.