Who’s it for: Glassons by Mojo Publicis
Why we like it: Because it’s a real mish-mash of extremely well shot imagery and sounds that leave you a little bit confused (albeit pleasantly). Plus, it makes the banjo and accordion look raucously hip. Who knew hauntings could …
If you’re a clever cookie you’ll be sure to take advantage of the economic juices that will come flowing from the sporting fiasco that is the 2011 Rugby World Cup (RWC). After all, the event is expected to bring at least 60,000 visitors and about 2000 media to the country, resulting in an economic benefit for Auckland of an estimated $267 million.
The figures released by Paymark for March read somewhat like a patch-work quilt of spending. While weekly growth was steady nationwide, regional and industry spending was more of a mixed bag.
Tourism New Zealand and Air New Zealand have paired up and found a couple of clever ways to use the word ‘shout’. The two organisations have just launched another round of the ‘New Zealand Big Shout’ campaign in Australia.
Creative souls rejoice, for there is a brand spanking new outlet for your work – enter The Inspirational Channel. The creative outlet is the result of partnership between YouTube and D&AD, a not-for-profit organisation that represents the international design, advertising and creative communities. The new channel acts as a hub for the latest and greatest videos in commercial creativity.
There’s nothing quite like a very public dog-fight to garner attention. But not an animal dog-fight mind you.
On Sunday, Colenso BBDO launched another clever visual spectacle on public eyes with a re-enactment of a WW11 dogfight in honour of the epic new TV ONE miniseries, The Pacific. The ten-part mini-series focuses on the stories of three marines during America’s battle with the Japanese in the Pacific during World War II.
YouTube, Facebook and Twitter arguably rule in internet land. Not only have they resulted in the emergence of overnight celebrities, they have created a new clip culture and a whole new world for marketers to explore. In Fact, YouTube is the number two search engine in New Zealand. So if you’re brainy, you’ll know that utlising their marketing potential is well, the brainy thing to do.
In spite of the breakfast door shutting on TV3’s Sunrise show last week, it seems breakfast shows on the radio spectrum are doing just fine and dandy, if the results of the latest radio survey (available on The Radio Bureau site) are anything to go by.
For this week’s fix of Ads@6, we’re sad to report the absence of two notable days of the week – Friday and Sunday. Come Easter, even days of the week deserve a little time off. But fear not, that still leaves plenty of other days of the week for your commercial fix.
At StopPress, we like nothing more than laughing at the expense of others. We also like laughing at strange publications and were recently alerted to this outstanding magazine.
Call it bad taste, call it bold, call it clever marketing. We’d even call it a little creepy. Nike premiered their latest ad yesterday, on the eve of Tiger’s return to golf after a five month break because of, well, you know what.
Absolut vodka seem to quite like creative types (as can be seen in their latest campaign). The hard liquor purveyors enlisted the help of a few ‘creative visionaries’ a while back and got them to produce a film or two about what life would …
Mergers, cabs ‘n’ advertising, promotions and new awards –just another week in the land of communications news then. Here’s your round-up.
In this installment of Michael Carney’s Marketing Week: Farewell to TV3’s Sunrise and ASB Business The new Age of thrift – why thrift is back with a vengeance Four Discrete Segments – what are the different segments of post-recession consumers?
TV3’s ASB Business and Sunrise have lost the battle to stay alive, with the announcement this morning that both shows have been canned.
It would seem Sam Morgan has come full circle. Having created the runaway success that is Trademe, his very own entrepreneurial gem is auctioning him off.
A Lean Year
The crafty, multidisciplinary creative boffins from Alt Group have nabbed a double whammee in Australia’s CREATIVE magazine Hotshop Awards, with the company crowned design agency of the year and in-house agency of the year. And Wellywood’s digi-gurus Resn also took home a gong for the second year running for best digital and interactive agency.
Much has been much written about the scourge of modern day washing that is the missing sock. It’s the bane of many a life, it is the subject of much conjecture and speculation and it is a mystery that, if Fisher & Paykel’s new Lost Sock campaign is anything to go by, seems likely to remain forever unsolved, because, despite the best efforts of its talented team of designers, engineers and scienticians, the appliance maker has admitted that it is the one thing it hasn’t quite managed to figure out.
Time is running out for young creative and media prodigies to enter the Fairfax Media Young Lions competition, which offers four fresh-faced souls a chance to attend and compete at the Cannes Lions, the largest and most prestigious advertising festival in all the world.
First they claimed Crowded House, now this: an Earth Hour ad for Unilever’s Persil brand that was produced by Sydney boutique agency Naked Communications has won the Newspaper Advertising Bureau’s (NAB) March Newspaper Ad of the Month.
Hark! The iPad hath been released, the feverish purchasing (300,000 on its first day in the US, Apple says) hath begun and the opining, reviewing, analysing and critiquing of one of the world’s most talked about devices is well underway. And, overall, it seems the opining, reviewing, analysing and critiquing of this ‘game changing’ gadget has been very positive.
Who it’s for: Tui Blond by Saatchi & Saatchi.
Why we like it: Tui sticks to what it knows and dishes out a few home truths and cheeky social observations on the Kiwi zeitgeist for April Fools, focusing on the many fools and some of the head-shaking foolishness …
What is it that you would like to achieve with social media? “Oh, umm, it’s just a space our company should be in”. Unfortunately, this is an all too common response to the first question I ask. If you don’t know what you want to achieve, how would you ever know if your campaign was a success?
