OMD New Zealand, standing tall and gazing across the country’s media landscape, is planning for the future, announcing a strengthened senior management team with the creation of a new managing director role in the Auckland agency that will be taken up by OMD’s director of digital, Chris Riley.
Facebook updated its terms of service in December 2009 and in doing so incurred a user backlash against some of the changes. This backlash largely related to ownership of material posted onto users’ and brands’ Facebook pages, with the new terms of service suggesting that content posted on Facebook pages becomes the property of Facebook.
Hot off the heels of his win in the ‘Geon Rookie Marketer of the Year’ category at the TVNZ-NZ Marketing Awards last year, Dave Shoemack has been promoted to Export marketing manager at DB Breweries.
Saatchi & Saatchi New Zealand has continued its frenetic period of hiring, this time managing to lure top London creative Angus Wardlaw and ex-DDB suit Simon Wedde to the Auckland office.
The geeks inherited the Earth (well, the StopPress comment wall) after the nzherald.co.nz announced a “strategic change in direction by moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers”. The comments flowed, the debate raged and the acronyms came thick and fast. A few doubts were raised about the motivations behind the site’s new approach to measurement, but the Herald also had plenty of friends, including a few in high places, like the national broadcaster.
New Zealand brand and design company Interbrand has been recognised for its work on Kiwi luxury cosmetics brand Snowberry after its package design was awarded silver in the Bath, Beauty and Health category at the first ever Dieline Awards.
New independent agency Josh&Jamie will be adding their unique creative stylings to the Premier and Beehive bacon and ham brands after winning the business without a pitch, a victory that may or may not be related to agency co-founder Josh Lancaster’s insatiable passion for swine (speaking of swine passion, this has to be the perfect gift for the pig aficionado that has everything).
The number of New Zealanders shopping online has reached an all-time high, with over 1.4 million making a purchase on the internet in the past 12 months, an incremental increase of 2.4 percent on the previous year according to research conducted by Nielsen.
With more than a billion video views every day, 400 million monthly unique browsers and 24+ hours of video uploaded every minute, you’ve got to believe that YouTube is a major opportunity for advertisers. Certainly the 300 attendees that packed into the Crown Plaza early Tuesday morning for the Marketing Association’s Brainy Breakfast, exclusively sponsored by Jericho, thought so.
Starcom MediaVest group executive vice president Paul Maher, who has had a long history with the company having been general manager TVNZ agency sales around ten years ago and being involved in late 2006 in helping develop the company’s strategic plan, “Inspiring New Zealanders On Every Screen”, has been named TVNZ’s head of sales and marketing.
nzherald.co.nz has signalled a strategic change in direction, moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers.
First McDonald’s was deemed healthy, with a world first endorsement from Weight Watchers in New Zealand. And now its fine dinner fare is set to come in family size.
MediaWorks TV is launching an alternative music channel, C42, to compete against its alternative music channel, C4. It will launch on May 1st on Freeview’s Channel 9 to coincide with NZ Music Month. It’s promising 30 percent local content and will feature no hosts, just the music, ma’am.
The use of social media as a business tool is becoming the norm rather than the exception. Twitter, Facebook and LinkedIn are just some of the websites used to promote businesses and products, as well as being excellent tools for interacting directly with customers and associates. But there can be risks associated with publishing too much information online, particularly in relation to your intellectual property. So what steps can you take to ensure that you are getting the best exposure possible without jeopardising it?
Good magazine has notched another New Zealand first: it’s one of three Kiwi magazines to be awarded the highly regarded carboNZero badge, certifying carbon neutral status. Also certified are Idealog and Celsias.
Tangible Media has announced the launch of TO, the official magazine of the Tourism Industry Association New Zealand (TIA). The quarterly publication will be sent directly to TIA’s 1,500-plus member tourism operators and to major stakeholders in the industry.
A senior, seasoned technology client quipped to me the other day that the growth of so called ‘social media experts’ reminded him of the rise and rise of the dotcom gurus who sprouted like mushrooms in the late nineties. But you know what? Not only does the prevalence of social media seem familiar, for someone like me (and those of my vintage), it’s actually reassuringly old fashioned.
Who it’s for: Pascall Pineapple Lumps by DDB
Why we like it: Stereotypes are always right. They’re also great time savers. And there are plenty on offer in this entertaining and moderately self-deprecating OE themed number. According to research and contrary to popular perceptions, adults actually …
The findings of a nationwide survey into how PR-generated media coverage is measured and whether Advertising Equivalent Values (AVE) was an appropriate method to do so contain no real surprises but the industry-wide debate generated has been invaluable, say the CAANZ Marcomms Leadership Group.
TVNZ has released its ratecard for the July – September 2010 period, with TV ONE rates rising by two percent and TV2 up six percent on the back of improved numbers. But not everyone appears to be on the same optimistic page as the national broadcaster, if the apparent stoush with media agency OMD is anything to go by.
A warts and all look at the pitch process. Warning: contains adult themes, primarily a scary man dressed up as a grape chasing children while saying things like ‘I’m going to grape you in the mouth’.
Some Egyptians would do anything for love. Except that …
Your weekly feast of evening advertising gluttony is served. And, as per usual, the ads on offer range from the sublime, like the new Vodafone Talk campaign, to the ridiculous, like Expol, which continues its run of innuendo-filled groaners.
All the snippets, bites and nuggets needed to ensure your dog maintains a shiny, healthy coat.
Nominees for the 14th Webby Awards, the world’s leading international honour for online excellence, have been announced, with AIM Proximity, Resn and Terabyte Interactive nabbing two nominations and The Gap Year: Challenge New Zealand by Endemol Digital Studios also honoured.
Virgin sacrifices on the rise in Auckland
Whether it took place in the McDonalds carpark, behind the bikesheds or on your wedding night with candles, rose petals and Kenny G, the first time is a big occasion. And TVNZ’s new online social experiment aims to find out a little bit more about the nation’s sexual history by getting users to plot the location where they lost (or perhaps misplaced) their virginity.
Ray Avery, the founder, driving force and bona fide genius behind independent development agency Medicine Mondiale, has been chosen as the inaugural winner of TBWA’s new Disruption Award.
Hung Huang
Tourism New Zealand (TNZ) has teamed up with two Chinese VIPs, film-maker Lu Chuan and media personality/celebrity blogger Hung Huang, to try and boost New Zealand’s profile as a destination with the massive Chinese populous.
Entries for the 2010 Best Design Awards are now open and this year there’s a shiny new awards logo and a brand new category, interactive design, on the menu.
New Zealand’s marketing and advertising sector continues to feel the effects of the Great Recession, with the latest results from the MYOB Business Monitor survey showing 20 percent of Kiwi firms have cut their marketing budgets over the last six months.
You’ve got four days and counting to snap up the Early Bird registration rate for the upcoming Social Media Junction. Register by Friday and you’ll get a $200 discount. Better yet, if you’re one of our savvy NZ Marketing Magazine subscribers, you’ll get a further 10 percent discount. The two day conference and workshop will be held in Auckland on May 17 and 18.