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Green business gets its own media, government provides gift

Sustainable business just got whole lot hotter, or cooler, with the launch of Celsias Weekly, a newsletter and daily new service and social media website for green business.

Aimed at executives “whose job it is to worry about sustainability”, Celsias.co.nz is being launched by HB Media, the company behind Idelaog, NZ Marketing, Good and Stoppress. Also being published this week is  a 40-page Celsias supplement in the latest Idealog magazine.

HB director Vincent Heeringa says the timing is perfect: “The government announced yesterday that it will proceed with the Emissions Trading Scheme on 1 July, so there’s a real need for industry to be kept up-to-date on the latest changes, sharing ideas and knowledge and looking for like-minded businesses to trade with.”

In addition to daily news, Celsias allows companies to list their products and services, promote their sustainability projects and discuss ideas and issues relating to sustainability.

Celsias.co.nz aims to repeat the experience of StopPress. “StopPress is the perfect combination of editorial attitude, daily news, bi-weekly email and a distinct community that’s hungry for goss about their industry,” says Heeringa. “We see exactly the same dynamic in this growing area of business interest.”

Celsias spans a range of industries and business people, all linked by their desire to become more sustainable. The topics include: green marketing, cleantech, green procurement, emissions trading, renewable energy and government.

As with StopPress, the site and newsletter are entirely free to users and is paid for through sponsorships and advertising.

“We already have seven great sponsors – but there’s room for more! Give me a call,” says Heeringa.

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