Industry happenings at PHD, Snakk, CAANZ, Darkhorse, Lily & Louis, ZM, My Food Bag, the Marketing Association, CIevents and TedX.
Marketing, advertising & media intelligence
379 entries across 75 categories have made it through to the finals of the Axis Awards, with FCB leading the way on 54, followed by Colenso BBDO with 49 and DDB with 47. Special Group has 31 finalists and Saatchi & Saatchi rounded out the top five with 26 finalists.
Industry happenings at MPA, MediaWorks, OMD, CAANZ, The Pond and Unity Films.
New season ranges at Fairfax, Nielsen, Bayleys, NZME and CAANZ.
After more than 170 preliminary judges and 60 category judges pored over the entries for the 2014 Effie Awards, 113 of them have made the finalist list, with FCB New Zealand topping the charts on 23, Colenso BBDO/Proximity New Zealand on 18, DDB and Saatchi & Saatchi on 11 and Ogilvy & Mather on ten.
Industry happenings at Touchcast, Healthy Life Media, BOTAB, CAANZ and Blockhead.
The trade blogs are renowned for snarky, often anonymous comments that call into question the motivations for campaigns or their claimed success. But as part of it drive to get more entries for the upcoming Effie awards, CAANZ and .99 are aiming to show that, due to the focus on real-life results rather than the shiny, new and enticing, a trophy in this awards programme will go a long way to silencing those critics.
FCB's already well-awarded 'Bottled Walkman' campaign has landed three nominations, while Whybin's 'Effies Results Don't Lie' campaign has received two nominations in the Design category at Cannes.
The first-ever Beacon Awards took place last night at the Viaduct Events Centre in front of a capacity crowd, and it was FCB Media that got by far the most exercise, with independent MBM winning agency of the year, MediaWorks TV winning media brand of the year, Maritime New Zealand taking client of the year and Nielsen's Claire Harris accepting the inspiring individual award.
Football fever (and football-related advertising fever) is ramping up as Brazil gets ready to host the World Cup in June. And there was a bit of fancy footwork in New Zealand last week when a selection of Auckland agencies put down their iPhones and laced up for the inaugural CAANZ soccer tournament. Plus: agencies also skive off to play basketball for TRN's 3 on 3.
CAANZ chief executive Paul Head this morning announced that Simon Lendrum, managing director of JWT New Zealand, has been elected to the position of CAANZ president, which was vacated by DDB's Sandy Moore after his recent resignation.
FCB Media, OMD, SparkPHD and Mediacom have taken a large number of finalist placings in the CAANZ Beacon awards, for which winners will be awarded on 1 May. Mediaworks, TVNZ and iSite Media are in the running for the Media Brand of the Year.
All the best ideas in the business were recognised last night at the Axis Awards, and one of the best men in the business was recognised too, with advertising veteran Sandy Moore accepting the Lifetime Achievement Award.
The creative love may have been shared in the call for entries campaign, but now the creative competition begins, because the 2014 Axis finalists have been announced and Colenso BBDO/Proximity is in a familiar position atop the list with 56 nods, followed closely by DraftFCB on 54, DDB on 37 and Saatchi & Saatchi on 30. Plus: Clemenger BBDO's new Axis logo.
For some, a pitch is the most efficient method of choosing an agency partner. For others, it’s an overly expensive, time-consuming beauty parade. CAANZ has conducted two surveys to see how local agencies view the pitching process. And the results show there’s plenty of room for improvement, says chief executive Paul Head.