Movings/Shakings: 13 January

The other side

After around six months in the role of northern region marketing manager at Fairfax, Jenny Stiles has taken up the role of director within Nielsen’s Consumer Insights team.

She starts on 19 January and will report to executive director, consumer insights, Carin Hercock, who, in a similar fashion to Stiles, shifted from APN to Nielsen a few years back. Stiles will have a strong business development focus and she will also lead strategic relationships and qualitative research for the Consumer Insights division.

Stiles’ career has spanned research, agency planning and marketing with some of New Zealand’s most major brands and companies. And before her role with Fairfax, she was executive director for News Works. 

“Jenny is a very clever strategic thinker who has a real passion for translating research insight into impactful and actionable marketing strategy,” says Hercock. “Her breadth and depth of experience will add real value to the consultative service we offer our clients.” 

Read on

Fairfax Media has announced the promotion of Ellen Read to national business editor.

She will be responsible for setting a bold business content and audience strategy, harnessing the power of Fairfax business journalists around the country to enhance existing products—and develop new ones.

“Ellen is one of the country’s most talented business journalists and editors, and has grown a very strong digital business section in her current role as Stuff business editor,” says Sinead Boucher, Fairfax Media group executive editor. “She has a deep knowledge of New Zealand business, from corporates to SMEs, and the economic environment, plus a strong understanding of digital media and delivering the news audiences want.” 

Read is looking forward to “developing the kind of business, consumer and personal finance content that our audiences and commercial customers need”. 

“Business news is at the heart of things that affect everyone in this country. I want to make sure we report what is happening and, more importantly, what it means.” 

Read has been a business reporter and editor since 1998. She has worked in the press gallery for Reuters and in Auckland for the NZ Herald, and edited Management Magazine before running the newsroom at the National Business Review.

She joined Fairfax in early 2012 as the Stuff business editor. She’s also a regular radio commentator and panelist on business and wider issues. 

She takes up her new role in February. 

On the property ladder

Real estate and property services company Bayleys has appointed Chris Gwin to the newly-created role of director marketing and communications.

In a release, Bayleys says the new position encompasses knitting together its “multi-faceted and high-profile marketing, web, research, and PR activities, with a particular emphasis on strategically expanding the brand’s social media and digital presence”. 

With 25 years of media sales, marketing and operational experience, Chris Gwin moves to Bayleys from PMP Print where he was sales and marketing director. Before that, he was general manager/publisher at APN’s (NZME) New Zealand magazines division. He took over as chief executive and publisher when Sarah Sandley departed unexpectedly and then oversaw the transition of its major magazine assets to Bauer. 

Health kick

Fresh from moving to NZME after seven years at TVNZ, Bridget Snelling has now taken on the role of marketing manager — healthier populations at Orion Health. 

She follows in the footsteps of Anne-Marie Browne, who moved from her role as general manager of marketing at TVNZ to VP of marketing at Orion Health early last year. 

Recycling CAANZ

After three years as events and sponsorship manager for CAANZ, Kelly Gilkison is off to mix her love of sport and travel with event management as she takes up a role as the new director of cricket and golf for the Golden Oldies franchise.

The franchise is owned by VSL Events Limited. Based in Takapuna, she will be organising tournaments around the world with her first gig in Cape Town in March 2015.

CAANZ says Gilkison has made a significant impact to the Axis, Beacon and Effie Awards, with “some saying they are the best they have ever been in CAANZ history”. 

She is passing the torch onto Natasha Stichbury, who joins CAANZ from the Newmarket Business Association where she has worked for the last four years in a similar role as marketing and events manager. 

She started her career at Saatchi & Saatchi in 1994 as a suit then worked at various agencies including FCB, Colenso BBDO and Ogilvy. She also worked as a film company producer for many years at SilverScreen and with various directors and creatives for over ten years.

She can be contacted on [email protected]

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