articles tagged 'business'
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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

EY Entrepreneur of the Year finalist Mark Hurley on stepping into adland with no experience

  • Awards
  • July 28, 2017
  • StopPress Team
EY Entrepreneur of the Year finalist Mark Hurley on stepping into adland with no experience

Little Giant founder Mark Hurley was recently selected as one of the 17 finalists in this year's edition of the EY Entrepreneur Of The Year Awards. We chat to him about starting an agency despite having no industry experience, hiring the right staff and ensuring that his business has the legs to make it through all the disruption blowing through the landscape.

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voices

Tech Watch: Wendy Thompson on how businesses can go live on Facebook

  • Didge
  • May 11, 2016
  • Erin McKenzie
Tech Watch: Wendy Thompson on how businesses can go live on Facebook

There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week Wendy Thompson, founder and managing director of Socialites, explains how businesses can go live with Facebook Live.

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In purpose and peers we trust, but in media we don't, according to first local Edelman Trust Barometer results

  • Survey
  • March 29, 2016
  • Holly Bagge
In purpose and peers we trust, but in media we don't, according to first local Edelman Trust Barometer results

For the first time, the Acumen Edelman Trust barometer has been conducted in New Zealand to determine the level of trust New Zealanders have in their institutions. And the main takeaways for businesses are that there needs to be a higher purpose beyond making profit, business leaders need to express values through honest and ethical engagement and employees can be a company's best advocates. PLUS: how the idea of influence has been inverted, making peer-to-peer information more influential than top-down information.

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Bowie's in space

  • PopPress
  • January 12, 2016
  • StopPress team and Jonathan Cotton
Bowie's in space

Yesterday David Bowie accomplished the impossible, and proved through death that he is immortal. The world has refused to let him die and his many faces have been scattered across the web, while his name and memory are on everyone's lips. And while he has been well covered in the media already, we just couldn’t help but write a little something on him. So here’s a few examples of Bowie’s foray into the world of advertising and business, as well his strangely accurate predictions around the future state of music.

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Is commercialisation killing Christmas?

  • Advertising
  • December 11, 2015
  • Elly Strang
Is commercialisation killing Christmas?

With the annual slam of Christmas commercial messaging hitting us from all sides, it comes as little surprise that 59 percent of Kiwis feel that Christmas has become too commercial. So are brands doing themselves a disservice by focusing on sales rather than more traditional Christmas messaging?

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It's business time

  • PopPress
  • September 3, 2015
  • StopPress Team
It's business time

Uber, the ultimate disruptor, proven perhaps by the increasingly frequent reference of other tech innovations being dubbed as “The Uber of [insert tech innovation]”. And, it’s easy to see why. Recent results show Uber for business travel is doing extremely well with several companies jumping aboard the Uber bandwagon/cab.

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