articles tagged 'business'

Cut life admin and your customers will love you

  • Voices
  • February 16, 2018
  • Kate De Marco
Cut life admin and your customers will love you

Increasingly, experiences that’ll win customers’ favour will be the ones where businesses can reduce their mental load. Kate De Marco, senior CRM Planner at Track, takes a look at what brands can do to earn attention in consumers' busy lives.

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Damon Stapleton: money, creativity and fun

  • Voices
  • January 15, 2018
  • Damon Stapleton
Damon Stapleton: money, creativity and fun
Picture taken at Yayoi Kusama exhibition

Wanting to have more fun this year, DDB chief creative officer Damon Stapleton takes a look at why creativity is more important than money.

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Westpac makes gender diversity in business front page news

  • Advertising
  • December 5, 2017
  • StopPress Team
Westpac makes gender diversity in business front page news

Westpac New Zealand, with the help of FCB Media, is tackling the issue of gender diversity in business leadership roles with a message about women’s underrepresentation in the New Zealand Herald that’s hard to ignore.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

topics
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...

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Marketing director Jacqueline Tibbotts on the transformation story behind Amplifon-Bay Audiology

  • Strategy
  • November 14, 2017
  • Colleen Ryan
Marketing director Jacqueline Tibbotts on the transformation story behind Amplifon-Bay Audiology

Bay Audiology won the business transformation award at this year's edition of the TVNZ-NZ Marketing Awards. Marketing director Jacqueline Tibbotts sits down for a chat with TRA strategy director Colleen Ryan about the thinking behind the win.

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Lessons from ‘The Most Interesting Man in the World’

  • Voices
  • October 11, 2017
  • Mark Jenner
Lessons from ‘The Most Interesting Man in the World’

WPP business director Mark Jenner heeds the advice of the long-running Dos Equis mascot and argues that agencies need to focus on their strengths rather than their weaknesses.

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voices

Vodafone warns not to rely on luck in pursuit of success

  • Advertising
  • August 18, 2017
  • StopPress Team
Vodafone warns not to rely on luck in pursuit of success

Vodafone is helping New Zealanders be business ready in a new 'Fortune favours the ready' campaign via FCB.

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EY Entrepreneur of the Year finalist Mark Hurley on stepping into adland with no experience

  • Awards
  • July 28, 2017
  • StopPress Team
EY Entrepreneur of the Year finalist Mark Hurley on stepping into adland with no experience

Little Giant founder Mark Hurley was recently selected as one of the 17 finalists in this year's edition of the EY Entrepreneur Of The Year Awards. We chat to him about starting an agency despite having no industry experience, hiring the right staff and ensuring that his business has the legs to make it through all the disruption blowing through the landscape.

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SXSW 2017: Ben Rose on learning from giants

  • SXSW 2017
  • March 13, 2017
  • Ben Rose
SXSW 2017: Ben Rose on learning from giants

NIB's Ben Rose is currently in Austin for this year's edition of SXSW, and he has learnt a few tips for organisations looking to collaborate with the juggernauts of capitalism.

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Pitch-hiking: Uber opens up part of its fleet for business investment opportunities

  • Tech
  • May 17, 2016
  • StopPress Team
Pitch-hiking: Uber opens up part of its fleet for business investment opportunities

Uber is transforming its back seats into a Dragons' Den of sorts tomorrow, giving the business thinkers of Auckland a chance to pitch their business ideas to a panel of leaders and investors who are looking for their next opportunity.

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Tech Watch: Wendy Thompson on how businesses can go live on Facebook

  • Didge
  • May 11, 2016
  • Erin McKenzie
Tech Watch: Wendy Thompson on how businesses can go live on Facebook

There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week Wendy Thompson, founder and managing director of Socialites, explains how businesses can go live with Facebook Live.

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Tim Miles and Rod Snodgrass to depart as Spark shuffles its executive team

  • Movings/Shakings, brought to you by Marsden Inch
  • April 26, 2016
  • StopPress Team
Tim Miles and Rod Snodgrass to depart as Spark shuffles its executive team

Spark’s public relations arm today announced a number of changes to its leadership team, including the departure of Spark Digital CEO Tim Miles and Spark Ventures CEO Rod Snodgrass at the end of the year.

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In purpose and peers we trust, but in media we don't, according to first local Edelman Trust Barometer results

  • Survey
  • March 29, 2016
  • Holly Bagge
In purpose and peers we trust, but in media we don't, according to first local Edelman Trust Barometer results

For the first time, the Acumen Edelman Trust barometer has been conducted in New Zealand to determine the level of trust New Zealanders have in their institutions. And the main takeaways for businesses are that there needs to be a higher purpose beyond making profit, business leaders need to express values through honest and ethical engagement and employees can be a company's best advocates. PLUS: how the idea of influence has been inverted, making peer-to-peer information more influential than top-down information.

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HRV gets in early to warm the home for winter

  • Advertising
  • February 25, 2016
  • Erin McKenzie
HRV gets in early to warm the home for winter

With many New Zealanders facing a cold and damp winter, both outdoors and in, HRV has announced itself as the solution with a new campaign by Y&R

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Bowie's in space

  • PopPress
  • January 12, 2016
  • StopPress team and Jonathan Cotton
Bowie's in space

Yesterday David Bowie accomplished the impossible, and proved through death that he is immortal. The world has refused to let him die and his many faces have been scattered across the web, while his name and memory are on everyone's lips. And while he has been well covered in the media already, we just couldn’t help but write a little something on him. So here’s a few examples of Bowie’s foray into the world of advertising and business, as well his strangely accurate predictions around the future state of music.

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Is commercialisation killing Christmas?

  • Advertising
  • December 11, 2015
  • Elly Strang
Is commercialisation killing Christmas?

With the annual slam of Christmas commercial messaging hitting us from all sides, it comes as little surprise that 59 percent of Kiwis feel that Christmas has become too commercial. So are brands doing themselves a disservice by focusing on sales rather than more traditional Christmas messaging?

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