While everyone knows what a brand asset is, distinctive assets make your audience immediately think of your brand.

Kiwis have traditionally shied away from celebrating their successes. But the tides are turning and we’re getting more comfortable fronting up to our wins, but only as long as it’s done with humility and backed up with proof. TRA marketing manager Claire Tutill takes a look at awards for awards sake.

Colleen Ryan interviews NZ Post’s chief executive David Walsh, and group general manager, customer experience, brand and People NZ Post, Jo Avenell about transformation, leadership and the internet.

TRA’s Connon Bray takes a look at the customer experience lessons that can be learned from rom-com movies.

Mobile means moments, but as TRA’s Colleen Ryan finds out, that doesn’t just mean hitting someone with content at the right time, but delivering the right experience for that specific moment.

From banner ads to crowdcultures, TRA’s Tim Gregory takes a historic perspective at what’s worked and what’s hasn’t in digital marketing.

New technology means there’s a demand for new ways to tell stories, says TRA head of design Kate Snushall.

TRA’s Colleen Ryan navigates the behavioural patterns people use to make decisions to help marketers use them to their advantage.

The desire to disengage from the digital world and reminisce over ‘real things’ has been a key driver of the analogue counter culture. TRA senior consultant Dulcie Tauri reflects on the rise of the tactile buzz.