articles tagged 'Sweet Shop'

Ghost Chips rise up with Yellow Pencil—UPDATED

  • Advertising
  • April 20, 2012
  • StopPress Team
Ghost Chips rise up with Yellow Pencil—UPDATED

It might not have done as well as many expected at AXIS last night, but NZTA, Clemenger BBDO and The Sweet Shop's 'Legend' well and truly made up for it by nabbing a very hard to win Yellow Pencil in the earned media section at the D&AD awards, the only New Zealand work to receive the nod this year. Legend also made it In-Book in the Writing for Advertising category.

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And the AWARD goes to...

  • Advertising
  • April 2, 2012
  • StopPress Team
And the AWARD goes to...

They're renowned as tough awards to win. And that was apparent at the AWARD awards ceremony in Sydney late last week, with Colenso BBDO the only Kiwi agency to pick up a gold for its viral film for Levi's Rear View Girls, which was one of just 16 golds handed out on the night.

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Pro-beer campaign gives wine a dose of print-based grief—UPDATED

  • Advertising
  • March 26, 2012
  • Ben Fahy
Pro-beer campaign gives wine a dose of print-based grief—UPDATED

Whenever a slightly controversial/deliberately antagonistic campaign is released, many would argue that the campaign gets a tick when those who are bound to be outraged by it come out and show their outrage. Almost without fail, St Matthew in the City's 'progressive' billboards roil the religious types. And DB Export Dry's 'Great Wine Depression' TV ad, a light-hearted parody of the beginnings of New Zealand wine snobbery that was made by Colenso BBDO and The Sweet Shop, also appeared to have its desired effect when a couple of wine lovers took the wine-bashing to heart. Well, now they've got a few new print ads to get up in arms about as well. 

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Movings/Shakings: 9 March—UPDATED

  • movingsshakings
  • March 8, 2012
  • StopPress Team
Movings/Shakings: 9 March—UPDATED

Mike Knowles gets a slice of Farrimond, Tangible bids adieu to Julian Andrews, digital agency Gladeye shifts from a budgie cage to an eagle's nest, CAANZ and The Sweet Shop announce their Young Lotuses, Audi and MIT share the love, Australasian promotional products don Bill Kestin takes up an international post, and say hello to our little friend, new Movings/Shakings sponsor The Pond. 

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Tui sticks to its knitting with new brewery-raid brand ad

  • Advertising
  • February 1, 2012
  • Ben Fahy
Tui sticks to its knitting with new brewery-raid brand ad

The booze laws are in for a bit of a tune-up this year, with a yet-to-be-announced, Government appointed panel set to bang heads over things like the role of alcohol sponsorship, price controls and industry self-regulation of advertising. Of all the beer brands, Tui is probably the one most often singled out for pushing the envelope, both for its controversial, long-running, PC-busting billboards and for supposedly using sex to sell beer with the Tui brewery girls. But the numerous complainers haven't stopped it from continuing to use cheekiness and humour in its ads and, carrying on the popular tradition of using brewery raids, elaborate disguises and gnomes—Saatchi & Saatchi and The Sweet Shop have launched another entertaining brand ad for Tui Blond lager. 

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Movings/Shakings: November 23

  • movingsshakings
  • November 22, 2011
  • StopPress Team
Movings/Shakings: November 23

JWT announces a new creative force, Pead PR adds to its brand and digital arsenal, Haystac launches a new events division, DDB gives Adschool pair a leg up, Adi Staite is lured away from self-employment by Synovate, Crossmark opens its Kiwi office, and The Sweet Shop picks a US boss. 

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Get off the grass

  • TVC
  • October 31, 2011
  • Ben Fahy

Who's it for: Steelfort 'Lawnmaster' by Seed Group Why we like it: Kudos for being a New Zealand company that's still actually making things in New Zealand (Palmerston North to be exact). Kudos for somehow making the creation of lawnmowers look cool and dramatic. And kudos ...

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The good, the bad and the ugly of advertising: Wilson and Big Save take Fair Go Ad Award cakes

  • Advertising
  • October 26, 2011
  • Ben Fahy
The good, the bad and the ugly of advertising: Wilson and Big Save take Fair Go Ad Award cakes

Marcomms folk chatted, the huddled masses voted, a fair amount of live broadcast awkwardness ensued at Tyler St Garage and common sense eventually prevailed at the always extremely popular Fair Go Ad Awards, with DDB, Lotto and The Sweet Shop's 'Lucky Dog' epic taking out Best Ad and 'Kerrrazeee Lily Salter' from Big Save Furniture fronting up to accept Worst Ad honours. 

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Speak up, or forever hold your ghost chips: new NZTA campaign changes tack on drink-driving message—UPDATED

  • Advertising
  • October 25, 2011
  • Ben Fahy
Speak up, or forever hold your ghost chips: new NZTA campaign changes tack on drink-driving message—UPDATED

Despite a concerted effort from the powers that be to change people's drink-driving behaviour, New Zealand's stats are still pretty bad—and particularly so for young and Maori drivers. In the past, the favoured option seems to have been shock, awe and guilt. But the NZTA, Clemenger BBDO and The Sweet Shop have gone down a slightly more positive, colloquial and very humorous road with the 'Legend' campaign.

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Ghost chips and old beer

  • TVC
  • October 25, 2011
  • Ben Fahy

Who's it for: NZTA by Clemenger BBDO and The Sweet Shop Why we like it: When it comes to social messaging, making at-risk groups feel bad about their behaviour often has a habit of leading to more of that bad behaviour. But this excellent ad aims to ...

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Test drives, awkwardness and tinkering

  • TVC
  • October 3, 2011
  • Ben Fahy

Who's it for: ASB by Droga5 and The Sweet Shop Why we like it: It's a good way to explain why ASB is better than its competitors. It's got some added gravitas with the voice talent of Dame Judi Dench. And it's a nice ...

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Cerebral utes, artistic trucks, smelly cars and blue whale tongues

  • Advertising
  • May 6, 2011
  • StopPress Team
Cerebral utes, artistic trucks, smelly cars and blue whale tongues

And the fresh TV work keeps on coming, with a new cerebral/agrarian spot for Volkswagen's first ever ute, V takes street art to a new level with the help of Humpty Dumpty, Mitsubishi speaks the car-related, localised truth and Cirkus Animation's TVC for Vietnamese stationery brand Thien Long. 

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Goodbyes, hellos and well dones...

  • Advertising
  • April 20, 2011
  • StopPress Team
Goodbyes, hellos and well dones...

...as Kerry Smith is farewelled; Tequila finds its new general manager after a lengthy search; Mango adds three new fruits; and one of The Sweet Shop's directors gets the nod for his film to premiere at the Cannes Film Festival. 

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The winds of change: Stihl, Meridian and Fair Trade

  • TVC
  • April 12, 2011
  • Ben Fahy

Plenty of new stuff to choose from this week. And we're feeling particularly generous so we're sharing the love. Who's it for: Stihl by DDB and Robber's Dog Why we like it: If there was an Axis for funny, DDB would probably win it ...

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Sweet Shop pushes trade not aid in 'Fair Story'

  • Advertising
  • April 11, 2011
  • StopPress Team
Sweet Shop pushes trade not aid in 'Fair Story'

Between 2009 and 2010, retail sales of Fairtrade certified products in Australia and New Zealand increased by almost 200 percent to over $200 million and, with Cadbury and Whittakers deciding to listen to their consciences, Fairtrade Certified chocolate sales grew by more than 1500 percent. It's already a powerful ethical consumer movement but a global campaign that's being called the first ever 'filmic petition' aims to raise that even profile even further and bring more value to the farmers.

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