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Westpac and DDB aim to manage the damage

DDB is well-accustomed to showing off the spoils of spending through its work with NZ Lotteries. But it’s showing a different side of excessive consumption in its latest spot for Westpac. 

http://www.youtube.com/watch?v=meZEkeW5mk4

Continuing on from the launch of its ‘Start Asking’ campaign, and the Ad Impact Award winning ‘Flatties’ campaign, the new retail spot shows off its credit card balance transfer offer. 

“Coming out of Christmas, people have a tendency to load up on a lot of stuff that really, they probably don’t need, or even want, and start asking themselves how they got into that position, but more importantly how to get out of it,” says Michael Healy, Westpac’s senior brand manager. “Carrying on our style of taking people’s dark unspoken truths about money and making light of them, we’ve put together a little 15 second spot that we think not only carries on the start asking theme and cues perfectly, but can also hold its own against other big campaigns.”

 Credits:

Agency:

Executive Creative Director – Andy Fackrell

Creative Director – Mark Lorrigan

Art Director – Scott Maddox

Copywriter – Ben Pegler

Group Business Director – Victoria Graves

Senior Account Manager – Crystal Clark

Executive Producer – Judy Thompson

Producer – Rosie Grayson

 Production Company – The Sweet Shop

Director – Damian Shatford 

Producer – Larisa Tiffin

Editor – Damian Shatford 

Grade – Digital Post 

Online – Blockhead 

Audio – Jon Cooper 

Clients:

Michael Healy – Senior Manager Brand

Adrian McCaffrey –Senior Manager Marketing

Alison Dean – Marketing Manager

 

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