Who’s it for: Air New Zealand by True
Why we like it: Lance Wiggs may have gone cold on the airline after its decision to drop BNZ as its Airpoints partner—among other things—but plenty of New Zealanders have a soft spot for the airline and are proud of how its represents the nation. And this dose of aviation nostalgia shows how ‘nothing has changed’. Sort of.
Who’s it for: Westpac by DDB
Why we like it: The power of the Air New Zealand brand—and the lure of ‘free’ flights—has been proven in the past week, with all Air New Zealand’s Airpoints partners taking the opportunity to try and get a few new credit card customers. As the newest partner, Westpac is leading the charge. And it lets the pictures do the talking in this 30 second ad.
Who’s it for: Toyota by Saatchi & Saatchi and Media Blanco
Why we like it: Established brands talking up their reliability—and playing on the fear of being ripped off—is a classic approach. But adding Dai Henwood to the mix and showing the people who benefit from corner cutting makes it so much better.
Who’s it for: Air New Zealand by FCB
Why we like it: While some commentors criticised its derivativeness (Southern Comfort, Dos Equis or Cadbury?), you can’t really go wrong with a smooth customer, a great track and a good app.
Who’s it for: William Hill by Clemenger BBDO Sydney and The Sweet Shop
Why we like it: Aside from the Kiwi connection of Campbell Hooper and Jack Delmonte and Hadleigh Sinclair, it’s a paean to the power of decision making—and the joy of meat pies.