Vodafone and Sky TV have renewed an agreement that allows Vodafone to resell Sky services, and for the telecommunications company to distribute Sky through its SuperNet broadband network.
Sky and TVNZ’s joint pay-TV venture Igloo was announced in late 2011. Its first ads were created by Sugar & Partners and now Brandspank, which has taken over as Igloo’s agency for all marketing communications, has launched a new mockumentary-style TVC campaign that aims to emphasise the flexibility and control the product and its services offer.
Since it was switched on around 23 years ago, Sky has grown into the country’s biggest media company, with almost half the country signed up to its services. For the past few years, its default brand statement has been ‘Your Happy Place’ and DDB’s comms around that idea have been top notch. But it’s started to roll out its new brand identity, which features the tagline ‘Come With Us’ and aims to bring the work of the broadcaster to the fore.
The Online Media Standards Authority (OMSA) is open for complaints from next Monday (1 July). Says the Law Commission’s single regulatory body recommendation will take too long.
Inside most major TV networks there exists an often unrecognised group responsible for developing show promos, design collateral and marketing campaigns that aim to get viewers excited about the content. And these teams were rewarded recently in the second Promax New Zealand awards.
In the first instalment of a new series where senior members of OMD’s trading team put forth their opinions on some of the issues facing the media industry, associate trading director David Turner looks at how local broadcasters are adapting to changing consumer behaviour and why a single trading currency is inevitable.
Lloyd, Sky’s creepy envelope licker, and M&C Saatchi’s continuation of the guilt trip for NZ Fire Service are victorious.
Meet Lloyd. He’s got a tongue—and he knows how to use it. And, in this new spot by DDB and the Sweet Shop’s Damien Shatford, the rather weird Sky employee, who’s almost like a better-lubricated version of Fresh Up’s ‘Thirst is Creepy’ characters, is being introduced to the nation in an effort to convince the 800,000 Sky TV subscribers who receive their bill in the post to move with the times and sign up to email billing.
Almost one year after it was officially announced (and a bit longer after it was unofficially announced), Sky and TVNZ’s joint venture Igloo has finally got its googly-eyed mascots to deliver its set-top boxes into the wild. And it’s also launched its brand campaign, via Sugar&Partners.
Father Time gets with the programme, John Lewis and the Kiwi connection, AA Insurance keeps on sorting, Dulux channels Muto, Mountain Dew goes 3D, and Freeview shares some love.
More than half of Kiwi households with televisions fork out for Sky, which is thought to be one of the highest per capita rates in the world. And, according to a recent PwC study, 40 percent of these subscribers have taken up MySky, an increase of 45 percent since last year. It’s where most of the growth is coming from for Sky, much to the chagrin of poor old father time, who, as a great new, almost Wes Anderson-esque 90 second spot by DDB and The Sweet Shop shows, has been rendered obsolete by the wonderous technology.
The Promax BDA awards aim to celebrate the world’s best brand, creative and marketing initiatives within the television industry—and the agencies and network creative departments responsible for them. And TVNZ and Spicer & Martin, Sky and Brandspank, and MediaWorks all returned home from the Australia/New Zealand ceremony last week in Sydney with a few gongs between them.
Prime didn’t quite manage to beat TV One’s 2008 ratings for the Olympic opening ceremony, but, not surprisingly, broadcasting the Games has certainly helped steal some eyeballs off the other channels, with Prime’s share and time spent watching numbers increasing substantially over the previous four weeks and all channels except for Prime and Sky losing share.
There was a bit of chatter in Australia about viewer numbers for the opening ceremony being the lowest since OzTam ratings began in 1999. So what happened in New Zealand? And how did the numbers compare to Beijing in 2008? And what’s this about the Prime Underclass?
Last year’s PwC New Zealand entertainment and media outlook said conservatism needed to be shed if media businesses wanted to make hay in the rapidly changing modern era. And, according to the second edition, what previously looked like a wide gap between old and new operating models is now being bridged and the New Zealand market is finally starting to embrace the new ways in which punters consume content, with revenues in the sector growing four percent to $5.2 billion in 2011, PwC tipping an average of five percent percent growth throughout the 2012-2016 forecast period, and mobility seen as the biggest driving force of change.