ESports are about to have a new home in New Zealand with the launch of a pop-up eSports channel on Sky. We speak to Sky TV director of strategy, George MacFarlane, about the rise of eSports, an how the new channel is set to build greater knowledge about the sport.
Sky TV is giving audiences a taste of the drama in its line-up in a dramatic ‘Poisoned Chalice’ campaign by DDB.
Everything that analysts predict will happen to Sky in the local market has already happened to its counterpart in London—and things are still going swimmingly across the pond. Sam Aldred questions whether local predictions of the impending demise of Sky are a little overstated.
Game of Thrones season seven hits screens next week and Phantom Billstickers and Sky have created a chilling reminder for fans.
As paying subscribers become increasingly accustomed to ad-free viewing experiences, we look at why viewers found Sky’s post-haka ad so annoying over the weekend.
In what could be considered “a PR gift”, Sky are celebrating their victory against the illegal live streaming of Joseph Parker’s last match in the ring just a day before his next bout in Auckland tomorrow.
Global youth media company Vice is set to expand from its home online to a lifestyle and culture TV channel, Viceland, created in partnership with Sky. And in an effort to deliver what fans are truly interested in, its giving them a say in what goes to air.
Local gamers can now tune into mainstream TV to get their fix of eSport content, with Sky broadcasting the New Zealand Gaming Championships (NZGC) League of Legends Premiership 2016 on Sky Sport 3. We talk to Viva La Dirt League member (and creative producer Blacksand) Adam King about what it means for gaming culture in New Zealand.
Spark has expressed its concerns over the proposed merger between Vodafone and Sky by making a submission to the Commerce Commission, New Zealand’s competition regulator.
This week, Sky provoked ire in the nation’s news publishers by applying a range of conditions on those wanting to use highlights as part of their reportage. Sky is, of course, within its rights to limit the use of footage, which it paid handsomely for. But in an era of rampant live streaming and social media use, is this an example of sticking their finger in the dyke? And what can we learn from the NFL and the NBA?
Sky has ventured back into Snapchat territory to attract a younger audience by creating ‘Tiny Trailers’ with comedian Melanie Bracewell.
You may feel like you cannot participate in society if you don’t watch Game of Thrones. The fantasy programme has taken the world by storm and now Neon, the only legal streaming service in New Zealand with Game of Thrones on its lists, is a testament to that popularity as the site reports its best period ever off the back of season six.
At the press conference, held on Thursday, Vodafone chief executive Russell Stanners sat alongside Sky chief executive John Fellet, Sky chief financial officer Jason Hollingworth and Sky chairman Peter Macourt, during a presentation that saw the executives outline their motivations and plans for forming the joint company. And, as is often the case with such events, the most interesting discussion happened when journalists started asking questions.
With Vodafone and Sky in talks over a merger, which would result in a multi-faceted content giant, Receptive.tv’s Sam Aldred suggests a quiet panic and a regroup for the rest of New Zealand media.
Sometimes what seems like a brilliant idea, doesn’t always translate how you imagine it will when you put it into force. That’s what Sky and DDB may have discovered with their ‘#CommandTheUnsullied campaign’, which has received a fair amount of backlash. But, as you’ll see if you read on, Twitter fails aren’t exactly few and far between.
It’s a difficult climate out there for New Zealand’s biggest media players, which is reflected in their latest financial results. Though on a positive note, they all seem to be staying above water for now as their structures are changing to adapt to a multi-channel environment. Here’s a look at results from Fairfax, NZME, TVNZ and Sky.
A longtime staple of Korean television, eSports is set to hit Kiwi television sets with Sky announcing that launch of a pop-up channel on 19 December to screen the inaugural My Republic NZGC eSports Tournament live.
Judging by the numerous rugby-related office discussions and the blanket media coverage—from the above board chat on outlets like Radio New Zealand to the below board banter inside a giant scrotum as part of the Alternative Commentary Collective’s Champagne Rugby, you could be forgiven for thinking the nation has a collective ‘code boner’ over the Rugby World Cup at present. But is rugby losing its lustre in New Zealand? And is there a limit to the All Black appropriation?
As is increasingly becoming clear, brands can no longer expect to put the bait out and wait for its audience to come. A bit more is required these days to target the more distracted modern audience, and brands are having to travel to audience-territory or risk being ignored. A big brand which has cottoned onto this is Sky TV which (along with a number of other brands) has now joined image and video-sharing app Snapchat in an attempt to target a millennial audience, to generate interest in its Rugby World Cup 2015 coverage.
The ISP market has been buzzing lately with acquisitions, threats of legal action and an explosion of streaming services. Taryn Hamilton, M2 Group’s general manager of consumer for Slingshot, Orcon and Flip, sits down for a chat and lives up to his reputation of being a straight talker.
It isn’t difficult to find someone making a negative comment about Sky TV’s service on social media. The broadcaster is a proverbial punching bag, with shots regularly flying in from Kiwis across all the available channels. And yet, despite the continuous stream of negativity, Sky’s revenue and profits continue to rise at a time when digital disruption is cutting a huge chunk out of the profitability of the other broadcasters.