Browsing: Sky

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StopPress/MediaWorks TVC of the Year: New World, Vodafone and Sky take top honours
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There was intellectual dissection, there were furrowed brows, there were plates of calamari (hopefully the kind from the sea), there were big jugs of beer, there were raised voices, there were occasional bouts of physical violence and, eventually, there was quorum as a panel of esteemed judges chose New World and Colenso BBDO’s rather fruity Fruit and Vege Pro as the victor in the StopPress/MediaWorks TVC of the Year, with Vodafone’s Piggy Sue and Sky’s Murmuration second and third. PLUS: other category winners for craft, degree of difficulty and clever use of TV.

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Sky enlists Kiwi artists to celebrate the appealing polarity of TV for its 25th, butters up customers with big prizes
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While Sky was officially founded 28 years ago in 1987, it was first beamed into New Zealand households 25 years ago. And to celebrate the silver anniversary it’s got a bunch of artists to capture the essence of why we watch TV. And it’s also repaying the loyalty of subscribers by offering them an opportunity to win one of 25 fan experiences in New Zealand and around the world.

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A new story: Duncan Garner and Helen du Plessis-Allan announced as hosts on Campbell Live replacement
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In a recent opinion piece by Duncan Garner he said he strives to find more of a work-life balance and prioritise the important things after the loss of his father and realising Parliament was “a ridiculous place to work”. He might find that a bit difficult now, as it was announced today he will be a co-host on Campbell Live’s replacement Story alongside Heather du Plessis-Allan while continuing to present his RadioLIVE drive show from 3-6 weekdays. But no doubt the show will be welcomed with open arms after Come Dine with Me has failed to deliver in the ratings department as TV3 hits an all-time low.

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Hi ho silver anniversary
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While Sky was incorporated in 1987, its social channels were drawing attention to its 25th birthday yesterday. The remotes have changed a lot in that time, as has the broader media market, and while it still counts over half of the country’s 1.6 million households as subscribers and raked in record profits last year, there’s no doubt the competition has ramped up significantly in recent years. So, in honour of this milestone, here’s a story we wrote last year about Sky’s fruitful relationship with its long-serving agency DDB.

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MediaWorks, Sky, TVNZ and Spark unify in fight against global mode—UPDATED
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Rarely do the players in the TV market set aside their fierce competition and come together in support of a common cause. However, the emergence of global mode options on internet service providers Slingshot, Orcon and other companies has risen sufficient concern for MediaWorks, Sky, TVNZ and Spark (the owner of Lightbox) unify. A joint statement by the quartet of companies today stated that they are “taking action against internet and technology companies who sell and promote services that enable access to international geo-blocked TV and movie services.”

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Sky’s diverse ecosystem of content
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With the proliferation of subscription video on demand services, some have started to suggest that the traditional paid-for TV model will come crashing down. However, in its interim report for the first half of 2015, Sky included an interesting graph that illustrates why the service might stick around for quite some time.

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Vodafone set to offer six months’ free Neon subscription when service launches
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This week it has been reported on the NBR and Stuff that Vodafone would be offering its broadband subscribers six months’ of free Neon as part of an extension of its deal with Sky, which sees the internet service provider offering reduced Sky subscription rates to its broadband customers. And while Sky’s director of corporate comms Kirsty Way has confirmed to StopPress that these initial reports are true, she would not provide information on new launch date of Neon.

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Prime’s losses are MediaWorks’ gains as Sky changes its free-to-air focus
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From March, Prime News, which airs on Sky-owned Prime, will be produced by the MediaWorks news division at their Auckland Flower Street Studios as part of a new deal between the two networks. And the deal comes with additional revenue potential for MediaWorks, because the network will also be selling advertising and sponsorship associated with the show. PLUS: Top Gear heads to TV3.

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Sky continues its digital push with Cricket World Cup campaign—UPDATED
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In recent months, Sky TV has been very active in the digital channel with a variety of promotions, including several Facebook campaigns and a pair of Buzzfeed-based efforts. And this trend is now continuing with the launch of a new competition called GameFace, which is designed to drive interest in the upcoming Cricket World Cup. Update: this campaign has been put on hold in respect to the passing of Philip Hughes.

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Netflix to become the Netflix of NZ in March next year, plus: Neon unveils some of its lineup
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The last year has seen subscription video on demand (SVOD) become a major talking point, with various players vying to become the Netflix of New Zealand. However, claiming this title will now be difficult now following the recent announcement that the actual Netflix plans to launch in both Australia and New Zealand in March next year. PLUS: we look at Neon’s lineup.

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Sky and the NZTA embrace the power of the .gif on BuzzFeed
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StopPress recently ran a story on how BuzzFeed is making moves in the Australasian market. And while most of the list-making juggernaut’s activities are focused on the other side of the ditch, Kiwi businesses are also starting to experiment with the company’s unique brand of native advertising, which holds such reverence for the power of the .gif. We look at what Sky and the NZTA are doing in this space.

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Data dump: in the Sky (with diamonds)
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We live in increasingly visual times. And no-one’s got time to read those pesky words anymore. So every week we’ll publish a few graphs that need very little explaining. This time, Sky’s impressive revenue and share figures over time.

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Following the audience: big brands collaborating with Facebook
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Every day, around two million Kiwis log onto Facebook to scroll down their newsfeeds to see what is happening in their lives. And according to Stephen Scheeler, the company’s head of New Zealand, these aren’t sporadic single visits because the average user peruses the site around 15 times in a single day. “For those two million Kiwis on Facebook, about 12 percent of their media consumption is Facebook,” says Scheeler. “Remember, eight years ago it was zero. So this has been a massive shift.” The rapid migration of audiences into the digital realm is by no means surprising, but such statistics are increasingly serving as strong impetus for brands to shift their commercial messaging to where the eyes are. So we take a look at how brands are collaborating with the social media juggernaut to spread their commercial messages.

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Sky announces record profits, extension of rugby deal, big decoder upgrade and new SVOD brand
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Earlier today, Sky officially announced it has signed another five year deal with Sanzar and NZ Rugby, giving it the rights to the precious code until 2021. And at its AGM at the Langham, it had more good news for investors and subscribers, announcing some impressive numbers, detailing how it will soon be embracing internet-delivered television and launching its SVOD offering Neon.

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Streaming battle continues as SVOD and on-demand players reveal what Kiwis are watching
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In recent months, on-demand streaming and subscription video on-demand services have enjoyed column inches in pretty much every publication even mildly interested in the changing media landscape. The emergence of Lightbox, the decision of Slingshot to launch Global Mode to give customers access to Netflix, Sky’s plans to launch an SVOD service in the near future and the on-demand streaming deals signed by MediaWorks and TVNZ have been just some of the areas of intrigue that this space has delivered—and a Kiwi public that previously had very limited viewing options suddenly finds itself spoilt for choice. So what exactly are Kiwis choosing and which shows are attracting the biggest audiences?

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