ESports are about to have a new home in New Zealand with the launch of a pop-up eSports channel on Sky. We speak to Sky TV director of strategy, George MacFarlane, about the rise of eSports, an how the new channel is set to build greater knowledge about the sport.
Sky TV is giving audiences a taste of the drama in its line-up in a dramatic ‘Poisoned Chalice’ campaign by DDB.
Everything that analysts predict will happen to Sky in the local market has already happened to its counterpart in London—and things are still going swimmingly across the pond. Sam Aldred questions whether local predictions of the impending demise of Sky are a little overstated.
Game of Thrones season seven hits screens next week and Phantom Billstickers and Sky have created a chilling reminder for fans.
As paying subscribers become increasingly accustomed to ad-free viewing experiences, we look at why viewers found Sky’s post-haka ad so annoying over the weekend.