Browsing: Robber’s Dog

News
Trustpower brings back its nerdy lovebirds as bundled offer gains traction
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Back in 2013, Tauranga-based Trustpower launched its ‘Better Together’ campaign, which positioned the company as a multi-utility service provider offering power, gas, phone and broadband. In April 2014, it ventured back into the Auckland, Wellington and Hamilton markets after an absence of ten years. And then in March this year it launched its ‘$49 Unlimited Data Broadband’ campaign, which shows two quirky characters—Captain Energy and Broadband Girl—connecting at a nerd convention. Now, following what marketing communications manager Carolyn Schofield says was public demand, the pair have returned and they’re taking their relationship to the next level through karaoke.

News
Home is where the heart is: Bayleys moves away from the money, dials up the emotional aspects of property
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Real estate is, typically, all about the money. How much it costs, how much the prices have risen, how ridiculous those prices now are (in Auckland, at least). And there’s been plenty of money around for the real estate companies during a period of high growth. But Bayleys believes “that the true value is in the people and the relationships forged” and it’s trying to illustrate that with its new brand campaign.

News
24 hour tired people: Sky TV promotes its round the clock RWC 2015 coverage
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Many of us have experienced late night/early morning sports games, either first hand or by association: the blue light flooding in from under the bedroom door, the sound of a crowd cheering, an enthusiastic commentator, and finally, the more familiar yell of a relative or friend who pretends the television screen is some kind portal by where the little men or women running on the field can hear them. Though these sounds should be obnoxious to anyone trying to sleep, much like heavy rain on a tin roof they are weirdly soothing. Sky TV has channelled this nocturnal nature of dedicated sports fans with its latest ads, made with DDB and Robber’s Dog, which promote its round the clock sports coverage of the upcoming Rugby World Cup 2015, and the lengths fans go to, to make sure they’re supporting their team.

News
Steinlager links All Black tours past and present for 2015 version of ‘We believe’
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Steinlager’s ‘We believe’ campaign in 2011 is rightfully held up as a brilliant example of sponsorship activation (and, given the All Black sponsor cleverly found a way to reference a tournament it wasn’t officially allowed to mention, impressive loophole management). Because it captured the nation’s imagination, became a “talisman of belief” and helped reverse Steinlager’s declining share of the premium beer market, it was always going to be a hard act to follow, but as the All Blacks get set to defend the RWC trophy in England soon, the long-time sponsor has brought the white can back again and made a connection between this European tour and another one that took place 110 years ago.

News
Heeeee’s baaaaack! MasterCard’s Tim rides again, whisks away ‘best mate’ Richie McCawesome for mystery trip
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In a world where attention is a currency, the sweet spot sometimes seems to be polarity. Let’s call it the Paul Henry effect, where some watch because of love, and some watch because of hate. That formula often applies to the world of advertising. And MasterCard’s recent efforts starring an over-zealous (and quite lucky) All Blacks fan called Tim are a good example of that in action. Now he’s back in his third appearance for the brand—and he’s as violating as ever.

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Steinlager adds some oxygen to William Trubridge’s dives into the deep blue—UPDATED
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The Red Bull Stratos campaign, which saw madman Felix Baumgartner jump from a capsule approximately 39 kilometres above Earth, was one of the most watched brand-sponsored events in history. And Lion and DDB are attempting to do something similar, with a new campaign for Steinlager Pure that aims to drum up interest in Kiwi free diver William Trubridge and the upcoming effort to break his own world record of 101m.

News
Tux still keeps ’em full of life—and significantly enhances cat herding abilities
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A Dog’s Show lives on as a Kiwi classic, and it was recently referenced by Ford and JWT in a quirky Fieldays-related spot. And now Assignment Group and Adam Stevens of Robber’s Dog have done the same, with a 60 second ad that shows a humble house dog being inspired by his rural canine forebears and fuelled by a bellyful of Tux to achieve the seemingly impossible: herding cats.

News
Trustpower campaign opens full bag of tricks
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Trustpower has been offering phone and broadband services for eight years under a standalone brand, but its name naturally prompts an association with electricity. The company is out to change that with a campaign that reveals a full kit of services.

News
TVCs of the Week: 10 December
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Two entertaining PSAs for HPA and Maritime NZ, shock tactics from EQC and some clever use of video from Burger King get the festive baubles this week.

News
Let’s get it on: Maritime NZ and DraftFCB go back to the ’80s for summer safety campaign
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While most Kiwi boaties now carry life jackets on their vessel, they’re only worn 70 percent of the time, largely due to an erroneous belief that they’ll be able to whip them out and put them on if they get into trouble. So Maritime NZ and DraftFCB have attempted to illustrate the ridiculousness of the carrying-but-not-wearing scenario by harnessing the immense power of the ‘80s buddy cop drama.

Movings/shakings
Movings/Shakings: 8 October
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In Movings/Shakings this week, Martins markets Kordia, Burger King serves up new marketing GM James Woodbridge, call Stephen England-Hall loyal, Heard’s the one for Trio, Borgman joins Robber’s Dog pack and Tim McFarlane is on the map at GeoOp.

News
TVCs of the Week: 9 July
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After scanning the nation’s big and small data, the GCSB has decided that The Co-operative Bank’s ode to profits, Pio’s multiple personality disorder and ANZ’s moments of clarity are this week’s worthy winners.

News
The return of the profit: The Co-operative Bank celebrates its coming of age—and its main point of difference
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The Co-operative Bank rebranded from PSIS after it got its official bank license last year. And while it kept pretty quiet about the change, it has come out swinging with a new campaign via Y&R that flips the typically negative response to the announcement of record bank profits on its head and aims to show it’s a bank that’s “driven by your prosperity, not our profit”.

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