Last year, Mastercard, McCann Sydney and Robber’s Dog walked away with the top prize at the Fair Go Ad Awards for their ‘Tight on Tour’ spot. And Tim, the over-excited All Blacks ‘super-fan’, has been brought back to celebrate the launch of its contactless payment technology PayPass.
Holden’s twitch-curing cars and McDonald’s fusion of the real and the imagined stoke our advertising coals this week.
It’s been a while between brand ads for Holden, with the car company favouring Clarke Gayford, a stark warehouse and a bit of glitchy electronica to spruik its various models recently. But, with the help of Ogilvy and Robber’s Dog, it’s taken a slightly more creative, emotional and story-based approach with a nice new spot featuring a twitchy main protagonist who, like the self-harming, car-loving cat in the Toyota Corolla campaign, finds unexpected peace in his vehicle.
Father Time gets with the programme, John Lewis and the Kiwi connection, AA Insurance keeps on sorting, Dulux channels Muto, Mountain Dew goes 3D, and Freeview shares some love.
Telecom’s great escape and Gib’s Kiwi connections take the honours this week.
Gravity Coffee’s week-long intern experiment, Sky’s awkward dead air, Orcon’s new feline ambassadors, Cool Charm’s street cred and Ogilvy’s Shopping Channel clasp the TVC of the Week trophy to their bosoms this week.
The Greg Partington-owned Shopping Channel launches on 1 October on Sky and Freeview channel 18. And, along with a series of ads featuring some of the hosts imploring Kiwi businesses to sell their stuff on the box, plenty of giveaways on Facebook and a fair bit of social media activity, Ogilvy and Robber’s Dog have also released a new TVC, one of the first projects new executive creative director Angus Hennah got stuck into after he arrived at the agency in July.
The IHC shows some every day inspiration, Gravity goes on an international adventure, Lindauer turns on the waterworks, Fly Buys ventures into the wild, Flip assumes the juxtaposition, and Kleenex dresses itself up.
Kirstie Stanway got the shock of her life when she turned up for her first day as an intern at More FM and ended up flying to El Salvador as part of a marketing campaign for Gravity Coffee. And now Kiwis get to see how her rather unique experience panned out in a rather unique way, with her journey being made into a series of 45 second TVCs that will play in the first ad break of 3 News each night this week.
A plethora of televisual commercial messages that caught our attention this week, with New World, TAB, New Zealand Herald, Alzheimers New Zealand, Freeview and Max all receiving a metaphorical $20 meatpack.
The newly rebranded Sugar & Partners announced the addition of Dave Nash as a creative partner a couple of days ago. And it has just launched a new campaign for the TAB that has continued on from last year’s successful ‘Your Call’ campaign (which included the best example of psychic poultry the world may have ever seen) with a new effort that aims to show the ‘weekend’s for calls’.
Plenty of newness to choose from last week, but a solitary place for Vodafone this week.
We’ll be showcasing all the winners of the TVNZ-NZ Marketing Awards on StopPress over the coming days. And we’re kicking things off with big winner Volkswagen, which invested heavily in indigenous research and advertising to better connect the brand with Kiwis, launched some very successful new products and quickly went from ‘niche street to main street’.
Alana Schultheis joins The Pond, Michael Cornwell takes Samsung NZ’s top marketing gig, Mango nabs a triple, Luke Shanahan goes global with Robber’s Dog, and VeNA looks on the Bright side.
‘Tis a tussle of the telcos this week, with Vodafone’s ‘Do Your Thing Better’ and the return of Tommy and Boris for Telecom scooping the prize.
Last week we welcomed Telecom’s new mascots Tommy and Boris, which took the telco steaming back into its heartland territory of New Zealandness and connectivity. Vodafone has long played the exotic foreigner role and, for obvious reasons, hasn’t really played—or needed to play—the patriotic card. But that’s all changed now, because it’s gone the whole Kiwi hog for its big new brand campaign, which features the tagline ‘Do Your Thing Better’ and celebrates the fact that New Zealand is a nation of doers.
After extensive drug testing, Telecom, Quickflix and Pink Batts take this week’s medals.
He was up on stage a few months back collecting a trophy for best production company at the AXIS awards. But George Mackenzie, who spent three years with The Sweet Shop, most recently as managing director for NZ/Asia/MENA, has decided to try his hand elsewhere and will join Robber’s Dog as managing director.
Five of the week’s best spots, from endearing child stars to George Clooney-esque stickmen and everything in between.