Browsing: Robbers Dog

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Confidence, couches and cockies
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Who’s it for: Rexona by Naked and Curious.

Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well …

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A trip back in time—and a trip to National Bank country
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As the biggest lender to the rural sector, the National Bank knows more about how our agrarian warriors tick than most. And while this ad is an oldie that was made by DraftFCB and Robber’s Dog around the same time as the National Bank ‘For the Places you’ll Go’ campaign (we obviously we don’t watch enough Country Calendar and hadn’t seen it before), we reckon it’s a goodie. 

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Ja, das ist gut: VW brings the weather with it, reaps rewards from more localised approach
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Not too long ago, Volkswagen was seen by Kiwis as a brand that was too expensive, too Germanic and too standoffish. So the European car maker set about changing that and, with the help of DDB NZ, it’s been making some serious inroads into the Kiwi market, with the 2011 results achieving records for both its passenger and commercial vehicles. Now the pair are hoping to continue the upward trajectory with a new series of ‘the same, but different’ TVCs running in the pre-weather spot on ONE News.

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Ghost chips and old beer
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Who’s it for: NZTA by Clemenger BBDO and The Sweet Shop

Why we like it: When it comes to social messaging, making at-risk groups feel bad about their behaviour often has a habit of leading to more of that bad behaviour. But this excellent ad aims to …

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A VW double
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If you were ranking car brands on the quality of their ads, VW would certainly be near the the top of the pile. And here are a couple of newbies, one a creative retail spot from DDB NZ and Robber’s Dog that follows on from the darkly humorous ‘Wedding Day’ and the other from DDB Singapore, which employed the services of Yukfoo Animation and director Julian Stokoe for a cool, crayon-heavy, 60 second spot to promote the new Jetta.

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Jingles, tingles and… Stickman
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Who’s it for: Fresh ‘n Fruity by Colenso BBDO and Robber’s Dog

Why we like it: Perhaps inspired by the stirring renditions of classic advertising tunes at BOTAB last week, Fresh ‘n Fruity and Colenso decided to take it old school and enlisted the help of …

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Babies, beverages and bereavement
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Who’s it for: Westpac by .99 and Robber’s Dog

Why we like it: There’s no doubt dressing babies up in funny costumes and using them as props is both cute and hilarious (even when they’re dressed up as dictators, it seems). Westpac has done …

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