Browsing: Robbers Dog

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Confidence, couches and cockies
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Who’s it for: Rexona by Naked and Curious.

Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well …

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A trip back in time—and a trip to National Bank country
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As the biggest lender to the rural sector, the National Bank knows more about how our agrarian warriors tick than most. And while this ad is an oldie that was made by DraftFCB and Robber’s Dog around the same time as the National Bank ‘For the Places you’ll Go’ campaign (we obviously we don’t watch enough Country Calendar and hadn’t seen it before), we reckon it’s a goodie. 

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Ja, das ist gut: VW brings the weather with it, reaps rewards from more localised approach
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Not too long ago, Volkswagen was seen by Kiwis as a brand that was too expensive, too Germanic and too standoffish. So the European car maker set about changing that and, with the help of DDB NZ, it’s been making some serious inroads into the Kiwi market, with the 2011 results achieving records for both its passenger and commercial vehicles. Now the pair are hoping to continue the upward trajectory with a new series of ‘the same, but different’ TVCs running in the pre-weather spot on ONE News.

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Ghost chips and old beer
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Who’s it for: NZTA by Clemenger BBDO and The Sweet Shop

Why we like it: When it comes to social messaging, making at-risk groups feel bad about their behaviour often has a habit of leading to more of that bad behaviour. But this excellent ad aims to …

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A VW double
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If you were ranking car brands on the quality of their ads, VW would certainly be near the the top of the pile. And here are a couple of newbies, one a creative retail spot from DDB NZ and Robber’s Dog that follows on from the darkly humorous ‘Wedding Day’ and the other from DDB Singapore, which employed the services of Yukfoo Animation and director Julian Stokoe for a cool, crayon-heavy, 60 second spot to promote the new Jetta.

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Jingles, tingles and… Stickman
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Who’s it for: Fresh ‘n Fruity by Colenso BBDO and Robber’s Dog

Why we like it: Perhaps inspired by the stirring renditions of classic advertising tunes at BOTAB last week, Fresh ‘n Fruity and Colenso decided to take it old school and enlisted the help of …

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Babies, beverages and bereavement
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Who’s it for: Westpac by .99 and Robber’s Dog

Why we like it: There’s no doubt dressing babies up in funny costumes and using them as props is both cute and hilarious (even when they’re dressed up as dictators, it seems). Westpac has done …

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Westpac’s talkin’ bout your generations
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Ahhh, babies. So cute, so cuddly, so much potential, yet so financially illiterate. To help remedy that—but mainly to celebrate 150 years in New Zealand—Westpac, with the help of .99 and Robber’s Dog, has launched a new campaign called Gen W that’s offering 150 small Kiwi humans ongoing financial support and advice until they turn 18.

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The children: our future
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Who’s it for: Foundation of Youth Development by Ogilvy, Robber’s Dog and the kids from FYD

Why we like it: It stands up on its own as a great TV ad, but it also has a cool backstory, because the kids who feature in it are …

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Dogs, velocity and cars
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Get your physics hat on for this week’s TVC

Who’s it for: Volkswagen by DDB and Robber’s Dog

Why we like it: As Volkswagen seeks to deliver its first ever ute into the New Zealand market, and with Toyota the dominant player in the market …

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Stihl and DDB laugh in death’s face once more
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52 overly sensitive souls complained to the ASA about DDB’s last ad for Stihl because they felt it lacked sensitivity and was disrespectful of death. The vast majority, including the agrarian warriors who buy such machinery, embraced the dark humour. Thankfully, the ASA saw sense and none of the complaints were upheld. Well, the complainers will probably have their pens at the ready again after the latest in the Stihl series ‘Mercy Dash’ went live last night and while the death isn’t quite as overt this time, it’s still lingering there entertainingly in the background. 

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Editing, Visual Craft & Direction (on any screen): Capital City Films, Curious, Robber’s Dog, Flying Fish, Film Construction + The Sweet Shop
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In the Editing category, Capital City Films took a silver for Frucor’s ‘Ladders’, Robber’s Dog took bronze for DDB and Volkswagen’s ‘Milk Run’, while Curious came away with two bronzes, one for Liam Finn’s Guide to New Zealand for Tourism New Zealand and the other for Nike’s ‘The Tomic Incident’; in Visual Craft, Capital City Films and Sky took gold for ‘Leafblower’ and silver for Frucor’s Ladders, while Flying Fish picked up a bronze for Vodafone’s ‘In With the New’; and in the Direction section, Capital City Films took another gold with ‘Leafblower’ and three other bronzes were handed out, one for Capital City Films and Frucor’s ‘Ladders’, one for The Sweet Shop and Lotto’s ‘Lucky Dog’ and one for Film Construction’s ‘ALAC Sam’. 

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More man than you can handle
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Who’s it for: Mammoth Supply Co by Shine and Robber’s Dog

Why we like it: How could you not like an ad that’s got that old cowboy dude from the Big Lebowski doing the voice over (apparently he never does ads)? Or an …

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Attack of the patriotic ad campaigns as AMI and DDB get ‘New Zealandy’
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State’s recent ‘My 3 Things’ campaign aimed to show Kiwi consumers the company was actually very nice, cared about your stuff and, quite perplexingly, was looking to find a way to insure the things that were uninsurable. Now DDB New Zealand and AMI Insurance have taken a similar—although more light-hearted and colloquial—approach with a new campaign and repositioning statement for the company that aims to show it ‘Insuring New Zealandness’.

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Milking it: new Dairy NZ commercial goes global
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Twelve days, three countries, several stomach bugs, one sand-burned foot, sweaty pits and an encounter with Indian riot police aren’t events you’d usually associate with a TVC about New Zealand’s dairy industry. But the new spot for Dairy NZ, which chronicles the epic journey of an agrarian Kiwi warrior riding his trusty steed around the world, included all these things. And plenty more by the sounds of it.

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Oktobor and Rowe toast to good health
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A television campaign that was created for the University of Florida Health System, UF & Shands, by Auckland visualdigianimation studio Oktobor and directed by Tracey Rowe from Robber’s Dog has taken out a Best of Show nod at the 2010 Aster Awards, an annual US contest that recognises excellence in healthcare marketing and advertising.