Browsing: research

Partner articles
Ground-breaking research investigates how New Zealanders are influenced by the Age of Acceleration
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Media typically aims to reflect reality. But it can also influence it. In the interests of better understanding the supernova of technological change and globalisation, Bauer’s research division Insights IQ, has been examining how New Zealanders are responding to this unprecedented pace of change – and it appears kiwis are feeling pretty overwhelmed.

Partner articles
Reputation, resiliency and results
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The Ipsos Global Reputation Centre recently undertook a massive study of the reputation of more than 100 of the world’s largest companies to examine the factors that contribute to reputational success and resiliency in the face of crisis. The research ranked companies into Trust Tiers, and explores what makes companies in the top Trust Tier different, how they perform financially, the impact of trust on resiliency in the face of crisis, and the inter-relationship between trust and Corporate Social Responsibility (CSR) on a company’s core business performance.

News
Don’t fear the device: TVNZ assesses the impact of multi-screening on TV
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Sit down on the couch and you’re likely to have a smartphone, a laptop or a tablet within reach if they aren’t already in your hand. It doesn’t sound good for the bigger TV screen across the other side of the room but as TVNZ’s latest Forecast study shows, that’s not necessarily the case. We talk to group insight manager Kathryn Mitchell about how the TV still generates the most attention and how advertisers can make the most of it.

News
SSI steps out of the shadows, looks to grow local client base
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Data company SSI (Survey Sampling International) has been around for quite some time, but the organisation is now looking to increase its prominence in New Zealand by putting boots on the ground in the local market. We chat to global chief executive Chris Fanning about the rationale behind this shift in local strategy.

News
Why marketers need to tap into the huge purchasing power of over-45s
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Lately there has been some criticism of the 25-54 demographic, which for the last few decades has become the most important to advertisers looking to purchase slots on television. Things are changing, however, and News Works has just released information supporting this, revealing the over-45s segment represents a $23.5 billion spend opportunity.

News
The long game: why Heineken is trumpeting moderation
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Last week, at an event hosted at the Auckland viaduct, Heineken gathered the media and a collection of millennials to unveil its latest brand ad, which again has a very strong moderate drinking message. But as a brand that lives and dies by the number of bottles it sells, why is it trying to encourage consumers to think twice about handing over their cash?

News
‘One in five people are likely to drop their Sky subscription in the next 12 months’ – Lightbox chief executive Kym Niblock
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At a presentation held yesterday, Lightbox chief executive Kym Niblock said that recent research conducted for the SVOD provider indicated that a fifth of current Sky subscribers said they were likely to leave the service after the Rugby World Cup and one in four are likely to add a streaming service in the near future. But Sky’s director of communications Kirsty Way thinks these figures will come to fruition.

News
Bauer muses on the meaning of influence, aims to link brands with its talent
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Last week, Bauer assembled media and agency types at the Auckland Museum Auditorium to deliver findings of research it has conducted on what influence means to Kiwis in the modern context. With the emergence of social media stars that have accumulated millions of followers online, the word influence has come to be synonymous with the likes of Jamie Curry, Jay Alvarrez and their ilk, and brands are rushing out to tap into the opportunities they offer. And while there is certain value in engaging with the massive audiences of these new-age characters, Bauer’s research shows that the Kiwi understanding of influence is by no means limited to kids producing grainy videos from their parents’ bedrooms.

Opinion
Talking it up: why communications make reputations
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Last week, Colmar Brunton and Wright Communications’ released the first annual Corporate Reputation Index, with Air New Zealand, Z, Fisher & Paykel, Toyota and AA Insurance coming out on top. And those on the list prove that good communication is integral to business success, says Nikki Wright.

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