Following True and TRA releasing the Kiwi Cultural Codes work last year, we speak to Colleen Ryan, partner at TRA, about how well brands align to those codes and the rewards for those that do.
Only 19 percent of New Zealanders trust the information they read online according to Kantar TNS’ latest research on people’s experience online and trust in the digital space. We take a look at some of the other key findings.
Dot Loves Data will soon be advancing the use of artificial intelligence and machine learning algorithms with up tp $15 million in funding from Callaghan Innovation.
You’re serving up ads but do people want to see them and are they paying attention? TVNZ’s latest Forecast Study examines the value exchange and how time and money are being traded to watch – or not watch – advertising. General manager of trade marketing Kathryn Mitchell talks us through the research and how broadcast TV came out on top.
Media typically aims to reflect reality. But it can also influence it. In the interests of better understanding the supernova of technological change and globalisation, Bauer’s research division Insights IQ, has been examining how New Zealanders are responding to this unprecedented pace of change – and it appears kiwis are feeling pretty overwhelmed.
TRA has been approved for up to $15 million in funding from Callaghan Innovation to assist with its R&D ventures around artificial intelligence and machine learning.
The Ipsos Global Reputation Centre recently undertook a massive study of the reputation of more than 100 of the world’s largest companies to examine the factors that contribute to reputational success and resiliency in the face of crisis. The research ranked companies into Trust Tiers, and explores what makes companies in the top Trust Tier different, how they perform financially, the impact of trust on resiliency in the face of crisis, and the inter-relationship between trust and Corporate Social Responsibility (CSR) on a company’s core business performance.
Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.