Sit down on the couch and you’re likely to have a smartphone, a laptop or a tablet within reach if they aren’t already in your hand. It doesn’t sound good for the bigger TV screen across the other side of the room but as TVNZ’s latest Forecast study shows, that’s not necessarily the case. We talk to group insight manager Kathryn Mitchell about how the TV still generates the most attention and how advertisers can make the most of it.
Ipsos takes a look at what your reaction times are telling your favourite brands.
Think Kiwis and Australians are the same? Think again, according to new research by Kantar TNS, which identifies the differences marketers should be aware of when running trans-Tasman campaigns.
With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out how Pureprofile is helping marketers and advertisers connect with empowered consumers by building a rich profile of its account holders over time.
Ipsos takes a look at market research to see where the value lies for research buyers.
We aren’t as rational as we imagine ourselves. Everything from the colour of an item to the music playing in the background can influence our decisions. So, with this in mind, Andrew Lewis reckons marketers should take context seriously when targeting consumers.
Data company SSI (Survey Sampling International) has been around for quite some time, but the organisation is now looking to increase its prominence in New Zealand by putting boots on the ground in the local market. We chat to global chief executive Chris Fanning about the rationale behind this shift in local strategy.
Active wear, active wear, doing just about everything in my active wear. TRA’s Antonia Mann runs through some recent exercise fads and looks into what they tell us about millennials.