Nielsen has released its Media Trends of 2016 report, revealing how New Zealanders consume newspapers, magazines, TV, radio and digital. We pull out the top 12.
The Research Association has rebranded its biannual awards event and opened entries to a more diverse range. The new version of the awards event, now dubbed the RAE Awards (Research Association Effectiveness Awards), will for the first time include entries of not only research but also data and insights projects.
Lately there has been some criticism of the 25-54 demographic, which for the last few decades has become the most important to advertisers looking to purchase slots on television. Things are changing, however, and News Works has just released information supporting this, revealing the over-45s segment represents a $23.5 billion spend opportunity.
Last week, at an event hosted at the Auckland viaduct, Heineken gathered the media and a collection of millennials to unveil its latest brand ad, which again has a very strong moderate drinking message. But as a brand that lives and dies by the number of bottles it sells, why is it trying to encourage consumers to think twice about handing over their cash?
At a presentation held yesterday, Lightbox chief executive Kym Niblock said that recent research conducted for the SVOD provider indicated that a fifth of current Sky subscribers said they were likely to leave the service after the Rugby World Cup and one in four are likely to add a streaming service in the near future. But Sky’s director of communications Kirsty Way thinks these figures will come to fruition.
TRA broke the champagne on its fancy new office in Britomart this year (and developer Peter Cooper called “the best fit out in the precinct”). And it’s about to do it again, this time in Wellington.
Last week, Bauer assembled media and agency types at the Auckland Museum Auditorium to deliver findings of research it has conducted on what influence means to Kiwis in the modern context. With the emergence of social media stars that have accumulated millions of followers online, the word influence has come to be synonymous with the likes of Jamie Curry, Jay Alvarrez and their ilk, and brands are rushing out to tap into the opportunities they offer. And while there is certain value in engaging with the massive audiences of these new-age characters, Bauer’s research shows that the Kiwi understanding of influence is by no means limited to kids producing grainy videos from their parents’ bedrooms.
Humans love a good list. And research companies love putting them together. So, for the first time, Ipsos has put New Zealand brands under the spotlight of its Influence Index. And among the usual suspects from here and around the world, there were a couple of bolters, with the Department of Conservation and Consumer NZ featuring in the top 15.
Last week, Colmar Brunton and Wright Communications’ released the first annual Corporate Reputation Index, with Air New Zealand, Z, Fisher & Paykel, Toyota and AA Insurance coming out on top. And those on the list prove that good communication is integral to business success, says Nikki Wright.
Adobe has released the finding of a survey of 648 marketers across the APAC region, and the report points out that senior players in the industry are struggling with similar issues as the importance of digital to marketing continues to grow.