Last month, Fairfax announced some more changes to the structure of its newsroom, with a big focus on becoming a digital first media company. And Nielsen numbers show its hub stuff.co.nz continues to move up the top ten most popular site rankings while the majority have gone down year on year. But is this digital growth translating to dollars?
Despite the rapid progression and expansion of all that is digital, with even five-year-olds owning iPads these days, television still remains the most dominant form of video consumption in New Zealand, according to a New Zealand multi-screen report issued by Nielsen. And, even more surprising, is that report shows television isn’t only the most popular video-viewing platform, but that its use is also increasing.
Last week’s report on magazine readership and circulation figures once again reiterated that print is undergoing a period of transition as audiences shift their media consumption online. And looking at Nielsen’s readership and ABC’s circulation results, it’s more of the same. However, there was some good news for the rural and community publications.
The radio industry isn’t alone in this bid to provide more accurate information to clients. Recently, the Magazine Publishers Association (MPA) announced the launch of a new Nielsen-provided methodology that quantifies the total audience potential (TAP) of a magazine by incorporating pick-ups into magazine reach and frequency schedules.
For some, ink on paper is anachronistic and wasteful. For others, there’s still some romance to tangibility. And, unlike vinyl or CDs, books are still a pretty efficient delivery system for words and pictures as there are no batteries to charge, you can read it relatively safely in the bath and it’s resistant to sand. The media is predisposed to covering the old vs. the new. The old generally tends to lose, so ears pricked up after word of increased physical book sales and declining e-reader sales in major markets in December. So how are physical book sales tracking in New Zealand? And is it a blip or a curve?
TVNZ’s new reality DIY show Our First Home is showing early signs that it might have what it takes to dispossess The Block NZ (screened by MediaWorks) of its throne as the nation’s most-watched reno-reality show. According to data from Nielsen, the show had a viewer rating of 456,000 for its first episode—and TVNZ’s commissioner of factual entertainment Tony Manson believes that the show has enough substance to keep Kiwis entertained throughout the season. Update: ratings in the 25-44 demographic.
Nielsen has released its list of the ten brands that spent the most on advertising in 2014, according to rate card data. And, as has been the case over the last few years, Progressive Enterprises and Foodstuffs once again slogged at out for the top two spots. Here’s a rundown of which other brands spent big over the course of last year.
With the relatively recent advent of streaming services, watching TV shows is becoming less about being home at 7.30pm on a Wednesday and more about watching episode after episode until your eyes start to bleed. But what to choose given the time constraints? As Lightbox gets set to screen Better Call Saul exclusively in February, as Sky gets set to launch its long-awaited SVOD service Neon after a series of delays, and as TVNZ gets set to launch its rejigged OnDemand platform, there are more options than ever for Kiwi viewers. So here’s a handy guide from Nielsen that shows you how long it will take you to watch some of the world’s most popular shows, end-to-end.
In an era where the online realm has allowed marketers and media owners to measure, track and chart everything in real-time, it seems slightly anachronistic to record radio listenership by getting people to fill in a paper diary. And the radio industry seems to agree, because it’s currently reviewing its research methodology and, as a result, it won’t be conducting its regular T1 survey.
New insights from Nielsen on New Zealand’s business decision makers indicates that reading a magazine is one of the movers and shakers’ favourite ways to consume media.
The advertising executive is a strange but predictable beast. It shares similarities with the average New Zealander, but is different in pertinent ways. While the advertising executive’s raison d’être is to know and understand the shopping, watching, working and lifestyle habits of the average New Zealander, it does not practise these habits itself. Latest statistics from Nielsen compare the lives of ad executives, or ‘adlanders’ to the lives of average New Zealanders, and unsurprisingly there is quite a divide.
For most of the year, research agencies are the unsung heroes of the industry, with their insights outshone by the creativity that usually takes centre stage. However, last Friday, the limelight shifted and drew attention to examples of the most effective research conducted over the course of the last year. Hosted at Auckland’s Hilton hotel and attended by a full house of well-dressed researchers, this year’s edition of the biennial Research Effectiveness Awards was hosted by comedian and sausage ambassador Leigh Hart. PLUS: a brief look at the merger between the Market Research Society of New Zealand and the Association of Market Research Organisations (AMRO).
Val Morgan has launched a new audience measurement platform called CineTAM, which uses the demographic data from a sample of over 80,000 cinema goers to give advertisers a better indication of who is watching a film.
Consumers—especially the younger ones—are increasingly checking out whether companies have been naughty or nice. And research shows an average of 55 percent of global online consumers are willing to pay more for products and services from companies that are committed to positive social and environmental impact. So, as Kath Dewar writes, it pays to keep it clean.
This week, data specialists Nielsen and Roy Morgan both unveiled new data segmentation approaches that will see the insights they provide take on a more granular form. And in a rather uncharacteristically quirky move, both organisations have given their respective strategies somewhat interesting monikers.
Nielsen’s latest online retail report has found the number of people shopping online increased by over 100,000 in the last year, which equates to growth of six percent. That means there are now 1.9 million New Zealanders shopping online, or 56 percent of the total online population. Plus: what BNZ’s online retail figures show.
Earlier this week StopPress published a story on the Q1 readership and circulation statistics for the nation’s newspapers. While the circulation figures sourced from ABC’s website and the majority of the readership figures were all accurate, the readership figures attributed to some of the provincial papers served up a series of anomalies that didn’t seem to correlate with statistics from previous surveys.
APN recently sent out a release pointing out that Nielsen had been undercounting audience to the Herald’s mobile site for about nine months—meaning that the battle for mobile eyes was inadvertently skewed in favour of Stuff. This error has now been corrected, so we decided to have a look at which publication is winning battle for mobile eyes.
The first-ever Beacon Awards took place last night at the Viaduct Events Centre in front of a capacity crowd, and it was FCB Media that got by far the most exercise, with independent MBM winning agency of the year, MediaWorks TV winning media brand of the year, Maritime New Zealand taking client of the year and Nielsen’s Claire Harris accepting the inspiring individual award.
As part of the prize for winning The Herald Advertising Challenge, a couple of FCBers got a trip to Rome to attend the Festival of Media Global. Here’s Melina Fiolitakis’ take on the second day.
Like previous years, TVNZ shows made up the vast majority of the top 20 most-watched programmes list for last year, with a magician, a talent show and two current affairs offerings luring the most eyeballs in 2013.
Facebook is dominating Kiwi social media use, not just in the number of New Zealanders using the network, but also in the amount of time spent dwelling on the activity. The social network’s local dwell time far outpaces the next best performing channel here, Reddit.
Changes at DDB, Carat, ASB, Snakk, Nielsen, Auckland Airport, Darkhorse and Provoke.
January’s Nielsen online ratings showed audience numbers generally going up for both nzherald.co.nz and stuff.co.nz, with Fairfax reclaiming the top spot in Auckland. So is that growth reflected in online ad spend? Not according to SMI data, which showed that both APN and Fairfax Media went in the wrong direction last year.
Back in October last year, stuff.co.nz knocked nzherald.co.nz off the top spot in Auckland for the first time. Fairfax saw it as a big win, but NZ Herald editor Tim Murphy tweeted that a response to our story saying it was merely a blip after it climbed back on top soon after. Now, Nielsen online ratings for January show volatility in APN’s numbers since then and a steady rise for Fairfax, which has once again claimed the top spot by the smallest of margins.
Nielsen and the Audit Bureau of Circulations (ABC) have released 2013’s fourth quarter readership and circulation statistics for newspapers and magazines. And while the previous article on magazines held some good news, the numbers for newspapers are far bleaker. However, it must be remembered that Nielsen’s readership insights for newspapers are exclusively based on print. So while the statistics might not seem promising, they only offer a glimpse at one aspect of readership.
Nielsen recently released the readership figures for Q4 2013, and, in spite of all the doomsday prophecies, the statistics showed year-on-year growth (in readership) for 20 of the magazines surveyed.
There was a fair bit of chatter in the market last year after the Great Ratings Drop of 2013, something the broadcasters and their research partner Nielsen put down to a range of factors, including an improving economy, a mild winter and changing media consumption habits. Not surprisingly, the broadcasters remained confident that TV was an effective—and cost-effective—option for advertisers. But, in an age of supposed accountability and measurability, why don’t they release minute-by-minute ratings data to the market to prove it?
Media spend figures from Standard Media Index (SMI), which launched in the New Zealand market last year, show a five percent increase in total spend in 2013, with big increases for cinema, digital and radio. So how does that compare to Nielsen’s AIS ad spend figures?
There’s been plenty of pomp, ceremony and brio in recent weeks at the new season launch announcements for MediaWorks and TVNZ. But behind-the-scenes, all is not quite so rosy, with a sharp drop in TV viewership since the middle of the year creating some concern.