Snakk Media (which listed on the New Zealand Alternative Stock Exchange back in March) has opened a New Zealand sales office, run by former APN group sales manager Rowan Spinks.
Browsing: mobile
Fairfax Media New Zealand is partnering with India-based global ad network InMobi to place mobile advertising across its publications online and in apps.
Whether you call it second, dual, multi, companion or [insert name here] screening, there is a genuine early dotcom feel about the second-screen space, says Tom Cotter. And you can tell because the industry hasn’t even named it yet. Here’s how TVNZ is trying to harness it.
The Radio Network’s (TRN) ZM music station has relaunched its iPhone app, giving it some much needed TLC and polish.
Apple smartphones are on the decline while Samsung’s star is burning brighter, but the iPhone and iPad manufacturer is still leaps and bounds ahead of competitors in New Zealand, according to mobile ad network InMobi.
PopPress regularly marvels at Google’s might, its remarkable products and its creative use of technology. But after seeing a video detailing how Google Glass will work, we have a sneaking suspicion this might just create more humans who have forgotten know how to interact with real people. And in case you’re wondering, it’s already happening, because screens are bad, mmmkay.
The Sony Xperia Z mixes beautiful design on the outside with powerful electronic gadgetry on the inside. The phone gives Samsung a run for its money in the Android market and asks Apple the awkward question: “when are you gonna catch up?”
No, Facebook isn’t releasing a phone. It is however working to further envelop its users into its ecosystem, with the upcoming launch of Facebook Home.
The trouble with DRMLast week we saw a vulnerability in TV3’s On Demand service exposed, forcing the broadcaster to shut down its video streaming service for…
New Zealand-based mobile advertising company Snakk Media has more than doubled its unaudited revenue for the October to December quarter from $686,000 in 2011 to $1.439 in 2012, according to an announcement made on the stock exchange.
Late last year, Young & Shand’s Ben Young and Daniel Phillips ventured to New York to attend the ad:tech 2012 conference. And here’s what was being talking about on the bleeding edge.
Digitally connected consumers in New Zealand use wireless and mobile technology to make their lives easier and save time, shows the latest report from Nielsen. But other studies show technology hasn’t made life easier or more fulfilling at a fundamental level. PLUS: an infographic on the state of digital play in New Zealand.
Real estate company rubs salt into wound by showing this reporter all the houses he’ll never afford with visual and interactive iPad app.
Finding the right voice is a crucial component of many ad campaigns. And Word of Mouth is trying to make that job a little bit easier with the launch of its new iPhone app.
Snakk has become the first company to list on the stock exchange this year, with its addition to the New Zealand Alternative Exchange (NZAX). The mobile advertising startup is expanding its sales presence in Australia.
The mobile age is most definitely upon us. And, after hitting the $1 million turnover mark recently, doubling its growth rate in the past year and upping the number of employees from four to 15, Sush Mobile is welcoming it. Co-founder Sheenu Chawla dials in.
Following on from Subway and justONE’s Grand Prix win at the NZDM Awards on Friday—the second grand prix the pair has won at the awards—here’s a column by Ben Goodale that featured in the November/December edition of NZ Marketing magazine about how Subway has used mobile technology to enhance both the customer experience and its own marketing.
Derek Handley’s Snakk Media to list on NZAX in March, and he says more NZ tech startups should do the same
Getting any salty old sea dog to share their secret fishing spots is nigh-on impossible. And this reluctance can sometimes be dangerous, because if they get into trouble no-one knows where they are. So, in an effort to deal with this problem and stop its customers from dying, Hutchwilco, DDB and Rapp Tribal developed a clever and helpful iPhone app that allows fishermen to log their co-ordinates to a secure database and if they don’t come home, a loved one can log on, see where they like to go, and send the details straight to the Coastguard.
Nothing can stop Kiwis from shopping for bargains, especially not when everyone takes their mobile phones on holiday it seems.
What’s more Christmassy than an inappropriate pash at the office party? Or a deep ham and alcohol coma? Or the disappointed look on your greedy kids’ faces when they don’t get what they want? A festively-themed, avian-heavy dollop of digital show-offery, says the gang from audio-recognition app Pluk. So Pluk the video and see what happens.
Five Kiwi apps have floated above the rest in Apple’s pick of this year’s best in the New Zealand App Store.
Once again, online advertising continued its steady rise in New Zealand in 2012, hitting its high water mark in the last quarter. And as the head of Yahoo! New Zealand (which recently launched its year-in-the-making new homepage and mobile site) and the new chair of the local Internet Advertising Bureau, Laura Maxwell-Hansen is well placed to see where it’s heading next. Here’s her take on 2012.
As expected, there was a fair bit of discussion on StopPress after Localist’s decision to shift away from print and focus on mobile. And, with the help of Projector Media, 8com’s Paul Jones and Will Hall, it’s created an entertaining, innuendo-heavy ad featuring B&D, full bodied bears/beers and artistic bollocks to show that the app learns to love the same things you do and can also help you avoid things you don’t like, such as Huntly or drinking tea with mimes.
There’s gold in them thar mobile hills. And a rare few developers have been able to mine it, with The Angry Birds brand estimated to be worth over $1 billion, and OMGPOP, the makers of the hugely popular Draw Something app, bought by Zynga earlier this year for US$185 million (it’s a fickle world, however, and, as is often the case, both Zynga and OMGPOP have failed to rediscover the magic recently). And now, inspired by the gameplay of Draw Something, Kiwi entrepreneurs Tristan Holman, who runs a consultancy called Flashgun in the UK, and Brett Hancock, who heads up Born Digital, are hoping they might follow in their footsteps with their own game called Act a Word.
QR codes have long been talked about as a bridge between the digital and the physical. But the oft-used “let’s chuck a QR Code at the bottom of the ad and hope for the best” approach is rarely successful. So Phantom Billstickers has launched a new and hopefully more enticing approach to the technology that it’s calling the talking poster.
Media start-up Snakk Media, which was launched by Kiwi entrepreneur Derek Handley and digital advertising veteran Andrew Jacobs in Australia in 2010 and offers advertisers a network of channels and technology that allows them to target and connect to consumers through smartphones and tablets, has applied to list on the New Zealand Alternative Exchange (NZAX) in the near future.
Humans can’t seem to get enough of screens these days. And they’re increasingly using their devices while watching TV. So locally developed app Pluk is working with advertisers and trying to point them in the right direction, writes Lesley Springall.
Metro claims to be “the most trusted guide to eating in Auckland”. And the title is playing to its strengths and moving to where its audience is increasingly looking with the launch of Metro Eats, a new mobile app that was developed by Satellite Media and combines content from the magazine’s Top 50 Restaurants, Top 100 Cheap Eats and Top 50 Bars.
When Localist launched as an Auckland-only print directory, plenty of questions were raised about the rationale behind the creation of a new product that went head to head with a dominant player in what many saw as a dying industry. 18 months on and it’s still here and, confounding the sceptics, it’s still growing. But as of next week Localist will be very different and 100 percent digital.