Media start-up Snakk Media, which was launched by Kiwi entrepreneur Derek Handley and digital advertising veteran Andrew Jacobs in Australia in 2010 and offers advertisers a network of channels and technology that allows them to target and connect to consumers through smartphones and tablets, has applied to list on the New Zealand Alternative Exchange (NZAX) in the near future.
The company partners with publishers to understand who and where these mobile device-using audiences are, and then uses technology to deliver customised ads across the publisher’s social media, mobile sites and apps.
In Australia, Snakk holds approximately 15-20 percent of the market spend on mobile advertising and has worked with Pepsi, Contiki, MTV and Intel. Its growth strategy is focused on increasing its Australian market share and expanding into Asian countries.
http://www.youtube.com/watch?v=XuYTMx1Pcz4According to a recent Frost and Sullivan report, money spent advertising on mobile devices is forecast to grow by 46 percent year on year over the next five years in Australia, eclipsing online video advertising to become the fastest growing form of digital ad spend. The company plans to align its growth along with the market, which analysts predict to reach $AU177 million by 2017, up from just $15 million last year.
Snakk says it has experienced 345 percent growth in the past year, and has just appointed Max Flanigan, formerly of APN, as its technology and partners manager.
Handley is Snakk’s executive chairman and was co-founder of The Hyperfactory, the mobile ad agency that counted Nestlé, Kraft, Adidas, Microsoft, Intel, Coke, L’Óreal, Taco Bell and more among its clients, and which was sold to NYSE-listed Meredith Corporation for millions.
“We live in an era where the fastest growing technology channels in history are colliding: social media, smartphones, and tablets,” says Handley. “Time spent by consumers on these new screens and channels is rising at a faster rate than time spent viewing other kinds of media, and this is significantly disrupting traditional advertising models and providing a tremendous opportunity for Snakk’s shareholders.”
The NZAX is a marketplace for small to medium fast-growing businesses seeking to raise capital.
- This story originally appeared on idealog.co.nz.