Browsing: MediaWorks

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FCB Media dominates the Beacons
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Last night at the Beacon Awards, FCB Media walked away with a total of nine golds and 11 silvers over the course of the night—a tally so big that host Mel Homer joked the agency could play dominoes across the stage with all its trophies. Here’s a rundown of the event.

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Digital reassurance: MediaWorks enables 100 percent viewable banner ads and unblockable video — UPDATED
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Online ad viewability has long been an issue for publishers, with it being difficult to determine exactly how many people are actually viewing the ads served on a web page. And with interactive advertising spend hitting the $800 million mark this year, it seems more important than ever that advertisers know they’re getting the eyeballs they’re paying for. So, in response to the issue, MediaWorks has taken action, announcing today it’s guaranteeing all of its banner ads will be 100 percent viewable from 1 April, using Google’s DoubleClick product. We chat to MediaWorks head of digital sales and ad strategy John-Paul Randall about the change in functionality as well as the publisher’s other new function, which allows unblockable video ads to run across all platforms.

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