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Browsing: Mediacom

News
Fonterra Brands calls on the power of Annabel Langbein—and the power of the table—to get Kiwis cooking
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The holy grail of content marketing is to create a win-win-win: something that’s good for the consumers, good for the brand and good for the ambassadors/publishers. And Fonterra Brands, Annabel Langbein and Milk reckon they’ve done just that with a new content-led campaign/’inspiration platform’ called ‘We Are What We Eat’, which aims to provide Kiwis with the tools to cook more often and more simply—and, at the same time, promote the surprisingly large benefits of getting the family around the table.

News
Kiwi agencies vie for dodgeball glory
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Forget the rowing world cup, forget the basketball world cup; the real action last week was at Yahoo’s Dodgeball Keg Cup. Eight agencies competed in the tournament for the honour of winning the moderately prestigious Keg Cup and the highly coveted 50-litre keg of beer.

News
MediaCom pens Fonterra into its ledger—UPDATED
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In December last year, it was reported that OMD and MediaCom were involved in a pitching tussle for the Fonterra media account. And now, after several months of speculation as to where the account would go, the dairy producer has confirmed that MediaCom has won the pitch. Updated with information on the duration of OMD’s hold on the account.

News
JWT flicks Contact’s switch
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As we wrote a few weeks back, Contact Energy put the feelers out for some new agency partners and JWT New Zealand has been chosen as the company’s sole creative agency across brand, digital and retail.

News
Power takes Fast 50 glory, as Mediacom flies marcomms flag
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For the second year in a row, an electricity company has topped the Deloitte Fast 50 list of New Zealand’s fastest-growing companies—though Pulse Utilities NZ’s 2637 percent revenue growth didn’t quite reach the dizzying heights of last year’s winner, Powershop, which clocked in with 5280 percent growth. And in the marcomms field, Mediacom came in ninth with 487 percent growth, Gopher was 17th with 304 percent growth, SnapComms was 30th with 222 percent growth, recently acquired SublimeNZ was 31st with 216 percent growth and Christchurch’s Plato Design Agency was 35th with 208 percent growth.

News
bcg2 and Mediacom find Freedom
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It’s been a pretty good year for bcg2 and Mediacom, with a few new accounts and plenty of plaudits at the TVNZ-NZ Marketing Awards for the work done on Pfizer’s ‘Viagra = Avigra’ campaign. And it’s notched up another win after being awarded the Freedom New Zealand account from incumbents M&C Saatchi Sydney/Auckland and Carat without a pitch.

News
Twitter tracker shows Coca-Cola leading Olympic sponsor race, McDonald’s languishing in last
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During the Rugby World Cup, the off-field battles between sponsors—and, often, non-sponsors—made for fairly interesting viewing. And the same is certainly true with the Olympics. Thankfully, MediaCom has its finger on the pulse with its Twitter Tracker, which ranks sponsors by a unique Olympic Twitter Score that includes total volume of mentions, engagement and reach metrics and, importantly, positive or negative sentiment.

News
BNZ completes its agency equation with Mediacom
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When SparkPHD swapped BNZ for ANZ after a regional realignment in February, BNZ went hunting for a replacement. And, after announcing Colenso as its new creative agency, it has rounded out the new family by naming Mediacom as its media planning and buying agency.