Marketing, sales and IT are increasingly occupying the same space. So Dynamo6 founder and managing director Igor Matich asks whether one of these is set to roll off the edge.
Marketing, advertising & media intelligence
New World has released its latest collectible miniatures, but this time it’s not tiny plastic Nutri-Grain packets, cooking oil or Super Wine biscuits. Instead, it’s taken a more sustainable turn and has launched Little Garden, enabling kids to collect miniature seedling kits. We chat to GoodSense managing director Kath Dewar about New World’s decision to move away from plastic collectibles.
Two-thirds of New Zealanders support either legalising or decriminalising marijuana, according to a New Zealand Drug Foundation study released this week, and Labour and New Zealand First have come out in support for a referendum on the matter. Henry Oliver looks at what opportunities could be created for marketing and branding if marijuana is legalised, and what it might mean for New Zealand's economy.
TRA's Luke Procter unpacks Adidas's successful brand culture from his own experience as a 'sneakerhead'.
Hallenstein Glasson chief information officer Chris Reid chats about the giving consumers a consistent retail experience, not only across the group's 110 stores in New Zealand and Australia but also online. And one thing he's adamant about is that being omnichannel doesn't equate to latching onto every new digital trinket.
Social influence doesn’t just happen by accident, argues Dean Taylor. It’s often the result of a strategic plan well executed.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Your stereotypical beer ad often involves a man, seemingly dying of thirst, glugging down large mouthfuls of the bubbly, golden elixir. But, it turns out, women get thirsty too and are still largely underrepresented when it comes to beer advertising, despite the fact more affluent women started drinking beer last year than any other group. We chat to Alice Galletly, author of upcoming book How to Have a Beer, about marketing to women.
The finalists of this year’s TVNZ-NZ Marketing Awards have been announced after a record number of entries were received. It won’t be long until champagne-filled glasses will once again be clinked together at the Langham, celebrating the best of marketing over the past year.
Hunt for the Wilderpeople broke box office records with an opening weekend take of over $1.2 million and it has gone on to win critical acclaim across the world. There’s no doubt that the film is a local cinematic pleasure, but sometimes this isn’t enough to secure commercial success. Marketing, or the lack thereof, can often play a major role in whether or not a film succeeds. Fortunately, there was quite a hefty campaign behind this one.
Australian-owned marketing technology company Squiz has recently expanded in New Zealand, adding an Auckland office to its pre-existing Wellington base. Upon the move, we talked to New Zealand managing director Patrick Fitzgerald about the changing landscape of marketing technology, how the lines are blurring between marketing and IT departments and what the technology developers are doing to help.
Countdown set to wave goodbye to Homebrand, Select and Signature Range as it revamps its in-house products
Today Countdown announced it’s rolling out a refresh of its own brand range, as well as introducing a new category to its line up, expecting the massive task to take about two years, with the first hint of the change to be visible on supermarket shelves in May.
Idealog's Henry Oliver talks to Spotify's global creative director Alex Bodman on how the music streaming service is relying less on the old marketing rule book and turning to data to connect with its audience in a more authentic way.
The advertising landscape is changing constantly as marketers need to come up with new ways to attract an audience that will no longer respond to your classic 30-second TVC and a billboard. The AdRoll 2015 ANZ State of the Industry Report is out and reveals what marketers think of their ever-evolving profession as well as what their views are on the future of digital advertising.
Every summer, between 50,000 and 80,000 bees buzz around a single hive, contributing to the tedious process of producing honey. The collaboration and attention to detail required to produce even a teaspoon of the golden substance undoubtedly makes this one of the most intricate examples of design in the natural world. And this is something that newly launched honey brand Lumojo has attempted to reflect in the artistic and minimalist packaging of its new honey range via Alt Group. PLUS: we delve into the apparent increase of ‘premium’ products and take look at the honey industry in New Zealand.
OgilvyChange business director Renee Jaine looks at how marketers can use behavioural science to start this year on a good note.