articles tagged 'marketing'

Three in the bed and the little one said

  • Opinion
  • September 13, 2016
  • Igor Matich
Three in the bed and the little one said
(Image credit: illustrationcupboard.com)

Marketing, sales and IT are increasingly occupying the same space. So Dynamo6 founder and managing director Igor Matich asks whether one of these is set to roll off the edge.

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Small start, big potential: New World trades Little Shop for Little Garden

  • Advertising
  • September 13, 2016
  • Holly Bagge
Small start, big potential: New World trades Little Shop for Little Garden

New World has released its latest collectible miniatures, but this time it’s not tiny plastic Nutri-Grain packets, cooking oil or Super Wine biscuits. Instead, it’s taken a more sustainable turn and has launched Little Garden, enabling kids to collect miniature seedling kits. We chat to GoodSense managing director Kath Dewar about New World’s decision to move away from plastic collectibles.

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Legalising dope: money maker or social cost?

  • Venture
  • August 17, 2016
  • Henry Oliver
Legalising dope: money maker or social cost?

Two-thirds of New Zealanders support either legalising or decriminalising marijuana, according to a New Zealand Drug Foundation study released this week, and Labour and New Zealand First have come out in support for a referendum on the matter. Henry Oliver looks at what opportunities could be created for marketing and branding if marijuana is legalised, and what it might mean for New Zealand's economy.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Luke Procter reckons sneaker manufacturers can teach us a thing or two about marketing and insight

  • Opinion
  • August 17, 2016
  • Luke Procter
Luke Procter reckons sneaker manufacturers can teach us a thing or two about marketing and insight

TRA's Luke Procter unpacks Adidas's successful brand culture from his own experience as a 'sneakerhead'.

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Beacons, trackers and online stores: Hallenstein Glasson's Chris Reid talks digital retail

  • Marketing
  • August 11, 2016
  • Sarah Dunn
Beacons, trackers and online stores: Hallenstein Glasson's Chris Reid talks digital retail

Hallenstein Glasson chief information officer Chris Reid chats about the giving consumers a consistent retail experience, not only across the group's 110 stores in New Zealand and Australia but also online. And one thing he's adamant about is that being omnichannel doesn't equate to latching onto every new digital trinket.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Crossing the social chasm

  • Tinker Taylor
  • August 10, 2016
  • Dean Taylor
Crossing the social chasm

Social influence doesn’t just happen by accident, argues Dean Taylor. It’s often the result of a strategic plan well executed.

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Bros and brewskis: are beer advertisers missing a lucrative opportunity by excluding women?

  • Marketing
  • August 2, 2016
  • Ben Mack
Bros and brewskis: are beer advertisers missing a lucrative opportunity by excluding women?

Your stereotypical beer ad often involves a man, seemingly dying of thirst, glugging down large mouthfuls of the bubbly, golden elixir. But, it turns out, women get thirsty too and are still largely underrepresented when it comes to beer advertising, despite the fact more affluent women started drinking beer last year than any other group. We chat to Alice Galletly, author of upcoming book How to Have a Beer, about marketing to women.

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Vodafone leads the charge among TVNZ-NZ Marketing Awards finalists

  • Awards
  • July 1, 2016
  • StopPress Team
Vodafone leads the charge among TVNZ-NZ Marketing Awards finalists

The finalists of this year’s TVNZ-NZ Marketing Awards have been announced after a record number of entries were received. It won’t be long until champagne-filled glasses will once again be clinked together at the Langham, celebrating the best of marketing over the past year.

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Team behind Hunt for the Wilderpeople lands indie marketing award

  • Awards
  • July 1, 2016
  • StopPress Team
Team behind Hunt for the Wilderpeople lands indie marketing award

Hunt for the Wilderpeople broke box office records with an opening weekend take of over $1.2 million and it has gone on to win critical acclaim across the world. There’s no doubt that the film is a local cinematic pleasure, but sometimes this isn’t enough to secure commercial success. Marketing, or the lack thereof, can often play a major role in whether or not a film succeeds. Fortunately, there was quite a hefty campaign behind this one.

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Marketing tech company Squiz expands into Auckland, looks to bring marketing and IT closer together

  • Tech
  • April 15, 2016
  • Erin McKenzie
Marketing tech company Squiz expands into Auckland, looks to bring marketing and IT closer together

Australian-owned marketing technology company Squiz has recently expanded in New Zealand, adding an Auckland office to its pre-existing Wellington base. Upon the move, we talked to New Zealand managing director Patrick Fitzgerald about the changing landscape of marketing technology, how the lines are blurring between marketing and IT departments and what the technology developers are doing to help.

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Countdown set to wave goodbye to Homebrand, Select and Signature Range as it revamps its in-house products

  • Marketing
  • April 7, 2016
  • Holly Bagge
Countdown set to wave goodbye to Homebrand, Select and Signature Range as it revamps its in-house products

Today Countdown announced it’s rolling out a refresh of its own brand range, as well as introducing a new category to its line up, expecting the massive task to take about two years, with the first hint of the change to be visible on supermarket shelves in May.

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Spotify's creative director on the platform's marriage of music and data to appeal to the masses

  • Brand
  • March 21, 2016
  • Henry Oliver
Spotify's creative director on the platform's marriage of music and data to appeal to the masses

Idealog's Henry Oliver talks to Spotify's global creative director Alex Bodman on how the music streaming service is relying less on the old marketing rule book and turning to data to connect with its audience in a more authentic way.

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Data dump: digital niggles

  • Data dump
  • March 3, 2016
  • StopPress Team
Data dump: digital niggles

The advertising landscape is changing constantly as marketers need to come up with new ways to attract an audience that will no longer respond to your classic 30-second TVC and a billboard. The AdRoll 2015 ANZ State of the Industry Report is out and reveals what marketers think of their ever-evolving profession as well as what their views are on the future of digital advertising.

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Lumojo looks to make a buzz in the honey market with elegant design

  • Design
  • February 25, 2016
  • Holly Bagge
Lumojo looks to make a buzz in the honey market with elegant design

Every summer, between 50,000 and 80,000 bees buzz around a single hive, contributing to the tedious process of producing honey. The collaboration and attention to detail required to produce even a teaspoon of the golden substance undoubtedly makes this one of the most intricate examples of design in the natural world. And this is something that newly launched honey brand Lumojo has attempted to reflect in the artistic and minimalist packaging of its new honey range via Alt Group. PLUS: we delve into the apparent increase of ‘premium’ products and take look at the honey industry in New Zealand.

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The science and strategy behind starting afresh in 2016

  • Opinion
  • February 3, 2016
  • Renee Jaine
The science and strategy behind starting afresh in 2016
(Image source: ui-patterns.com)

OgilvyChange business director Renee Jaine looks at how marketers can use behavioural science to start this year on a good note.

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