articles tagged 'Mango'

Year in Review: Claudia Macdonald, Mango Communications

  • Year in Review
  • December 18, 2017
  • Claudia Macdonald
Year in Review: Claudia Macdonald, Mango Communications

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Claudia Macdonald, managing director of Mango Communications New Zealand, has to say.

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Metlifecare proves its villages are anything but boring

  • Advertising
  • May 24, 2017
  • StopPress Team
Metlifecare proves its villages are anything but boring

Faced with the challenge of changing retirees' perceptions that villages are "God's waiting room", Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.

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No egg-ceptions: McDonald's proves its commitment to free-range eggs

  • Advertising
  • May 18, 2017
  • StopPress Team
No egg-ceptions: McDonald's proves its commitment to free-range eggs

Why did the chicken cross the road? To find out the truth about McDonald's free range eggs in a new campaign by McDonald's by DDB, OMD, Mango and 90 Seconds.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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20/20 (tele)vision
Media consumption is changing. But by how much?
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The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Movings / Shakings: 17 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 17, 2016
  • StopPress Team
Movings / Shakings: 17 June

Industry happenings at Saatchi & Saatchi, Tower Insurance, Gladeye, MKTG, Hunch, Mango, Pead PR, Eleven, Purple Sherbet PR, Mighty River Power and Gladeye.

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Mango, Fuse and McDonald's take centre stage, as PRINZ names the best in PR—UPDATED

  • Awards
  • May 13, 2016
  • StopPress Team
Mango, Fuse and McDonald's take centre stage, as PRINZ names the best in PR—UPDATED

New Zealand public relations practitioners donned their suits and dresses this week for the Annual PRINZ Awards, with Mango, Fuse and McDonald's New Zealand coming out on top.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Year in Review: Claudia Macdonald, Mango

  • Year in Review
  • December 18, 2015
  • StopPress Team
Year in Review: Claudia Macdonald, Mango

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Mango's managing director Claudia Macdonald thought about 2015.

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What's Next? Claudia Macdonald

  • What's next?
  • January 8, 2015
  • StopPress Team
What's Next? Claudia Macdonald

We asked some stalwarts a simple question. Here’s what Claudia Macdonald, managing director at Mango, had to say.

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Movings|Shakings: 2 May

  • Movings/Shakings, brought to you by Marsden Inch
  • May 2, 2014
  • StopPress Team
Movings|Shakings: 2 May

Industry moves and shakes at Y&R Wellington, Whybin\TBWA, Trade Me, Tangible Media, Mango, Mediacell and ADK.

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Movings/Shakings: 10 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 10, 2014
  • StopPress Team
Movings/Shakings: 10 February

The annual league of corporate musical chairs continues with key moves made by Bauer, Whybin\TBWA, Pfizer, Mango, Tourism New Zealand and Network Ten.

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The Year in Review: Claudia Macdonald

  • Year in Review brought to you by Marsden Inch
  • January 6, 2014
  • StopPress Team
The Year in Review: Claudia Macdonald

Mango Communications got Kiwis on their side in 2013 with the 'Freedom Friday' campaign that encouraged Kiwis to reduce the work week. But the year wasn't all about fun in the Bay of Islands sun. It also had a busy year working with a range of clients—around 25 percent of which are aligned to DDB—and helped deal with some big changes to the DDB's executive team (it also farewelled Bob Glancy for a life in literature). Mango's managing director and CAANZ marcomms leadership group member Claudia Macdonald reflects on the year and divines on what the future might hold.

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How to save the fluffy kittens: Claudia Macdonald's PR bugbears

  • PR
  • March 15, 2013
  • Claudia Macdonald
How to save the fluffy kittens: Claudia Macdonald's PR bugbears

Hazel Phillips’s recent rant about the paucity of some PRs inspired Mango's Claudia Macdonald to create a list of tips and tricks for those hoping to get into the industry.

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Lindauer drowns in men's sorrows with the fountain of tears

  • Experiential
  • October 19, 2012
  • StopPress Team
Lindauer drowns in men's sorrows with the fountain of tears

Lindauer and DDB's recent tear jerker created a bit of a stir when it was released, with some seeing it as low hanging fruit and others (particularly the female target market) seeing the hyperbole as spot-on. But the piece de resistance of the over the top campaign was a champagne tower that was filled with salty male tears* during the 30 Days of Fashion and Beauty Style Weekend at the Cloud.

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Movings/Shakings: 31 August

  • movingsshakings
  • August 31, 2012
  • StopPress Team
Movings/Shakings: 31 August

Alana Schultheis joins The Pond, Michael Cornwell takes Samsung NZ's top marketing gig, Mango nabs a triple, Luke Shanahan goes global with Robber's Dog, and VeNA looks on the Bright side.

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Sing when you're winning

  • Marketing
  • July 9, 2012
  • StopPress Team
Sing when you're winning

justONE gets its mitts on some prized goods, bcg2 grabs a coffee in Australia and Mango adds its name to Tourism Fiji's growing agency roster.

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Hi ho silver at One Show Entertainment awards for Special Group’s Smirnoff Night Project

  • Entertainment
  • June 15, 2012
  • StopPress Team
Hi ho silver at One Show Entertainment awards for Special Group’s Smirnoff Night Project

Most of the One Show Awards were handed out last month, with Colenso BBDO taking a gold and Publicis Mojo taking a silver. And the winners of the One Show Entertainment Awards, which honour the world’s best entertainment concepts, television ideas, branding and mobile or online content, were announced yesterday in Los Angeles, with Special Group’s Smirnoff Night Project taking a silver pencil in the television/reality/unscripted category.

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