Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Claudia Macdonald, managing director of Mango Communications New Zealand, has to say.
Marketing, advertising & media intelligence
Faced with the challenge of changing retirees' perceptions that villages are "God's waiting room", Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.
Why did the chicken cross the road? To find out the truth about McDonald's free range eggs in a new campaign by McDonald's by DDB, OMD, Mango and 90 Seconds.
Industry happenings at Saatchi & Saatchi, Tower Insurance, Gladeye, MKTG, Hunch, Mango, Pead PR, Eleven, Purple Sherbet PR, Mighty River Power and Gladeye.
New Zealand public relations practitioners donned their suits and dresses this week for the Annual PRINZ Awards, with Mango, Fuse and McDonald's New Zealand coming out on top.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Mango's managing director Claudia Macdonald thought about 2015.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
We asked some stalwarts a simple question. Here’s what Claudia Macdonald, managing director at Mango, had to say.
Industry moves and shakes at Y&R Wellington, Whybin\TBWA, Trade Me, Tangible Media, Mango, Mediacell and ADK.
The annual league of corporate musical chairs continues with key moves made by Bauer, Whybin\TBWA, Pfizer, Mango, Tourism New Zealand and Network Ten.
Mango Communications got Kiwis on their side in 2013 with the 'Freedom Friday' campaign that encouraged Kiwis to reduce the work week. But the year wasn't all about fun in the Bay of Islands sun. It also had a busy year working with a range of clients—around 25 percent of which are aligned to DDB—and helped deal with some big changes to the DDB's executive team (it also farewelled Bob Glancy for a life in literature). Mango's managing director and CAANZ marcomms leadership group member Claudia Macdonald reflects on the year and divines on what the future might hold.
Hazel Phillips’s recent rant about the paucity of some PRs inspired Mango's Claudia Macdonald to create a list of tips and tricks for those hoping to get into the industry.
Lindauer and DDB's recent tear jerker created a bit of a stir when it was released, with some seeing it as low hanging fruit and others (particularly the female target market) seeing the hyperbole as spot-on. But the piece de resistance of the over the top campaign was a champagne tower that was filled with salty male tears* during the 30 Days of Fashion and Beauty Style Weekend at the Cloud.
Alana Schultheis joins The Pond, Michael Cornwell takes Samsung NZ's top marketing gig, Mango nabs a triple, Luke Shanahan goes global with Robber's Dog, and VeNA looks on the Bright side.
justONE gets its mitts on some prized goods, bcg2 grabs a coffee in Australia and Mango adds its name to Tourism Fiji's growing agency roster.
Most of the One Show Awards were handed out last month, with Colenso BBDO taking a gold and Publicis Mojo taking a silver. And the winners of the One Show Entertainment Awards, which honour the world’s best entertainment concepts, television ideas, branding and mobile or online content, were announced yesterday in Los Angeles, with Special Group’s Smirnoff Night Project taking a silver pencil in the television/reality/unscripted category.