Last week, Bauer's head of digital Michael Fuyala told StopPress that the publisher would over the next few months be making some significant moves in the digital space following the decision to join the IAB. And last night, the company kicked off the first phase of its new digital strategy—which has been in the pipeline for some time—by announcing a digital extension for Fashion Quarterly called FQ.co.nz.
Marketing, advertising & media intelligence
The buzz phrase 'programmatic ad buying' has been picking up momentum in recent months, and is now commonly heard in discussions on the state of modern media. And despite the frequency with which the word is used, it still carries enough uncertainty to motivate ad tech company Chango to recently run a sponsored web series on Adweek explaining key concepts to the US market. Similarly to the US, New Zealand is also coming to grips with programmatic ad buying. And to find out a bit more, StopPress recently chatted to Zane Furtado, the programmatic director at Acquire Online.
This morning, those in the industry were reminded that print isn't as slow as slow as what everyone suggests it is. Before any online publications released any information on the Axis Awards, the Magazine Publishers Association (MPA) had a specially printed magazine delivered to all the agencies that were in attendance. And, as an added bonus, the delivery also inlcuded a much-needed Red Bull.
The radio industry isn't alone in this bid to provide more accurate information to clients. Recently, the Magazine Publishers Association (MPA) announced the launch of a new Nielsen-provided methodology that quantifies the total audience potential (TAP) of a magazine by incorporating pick-ups into magazine reach and frequency schedules.
Every time the quarterly figures are released and again show the downward trend of the magazine industry, it's difficult to be optimistic, but looking at the journalism that pervades the pages of many of the publications in circulation in New Zealand today serves as reminder that the current generation of journalists still has the quality required to carry the canon of journalistic writing forward. That being said, the continued fragmentation of media has seen readers not relying solely magazines or newspapers to read the articles that interest them—and this has of course led to decline in the readership and circulation figures provided by Nielsen and ABC, respectively.
Back in 2009, ACP, now Bauer, took the opportunity to rub Fairfax's nose in the sand when NZ Life & Leisure featured an image on its cover that Kia Ora had used on one of its earlier editions. And late last year, Woman's Day and New Idea both featured the same image of Pippa Middleton (although very different words were used alongside). And Mindfood has pointed out that Next magazine can add its name to that list after it used a cover image of Angelina Jolie for a recent issue that had been used back in 2011.
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NZ Retail magazine has been serving the local retail sector for almost 70 years and it's set to be relaunched as a fatter, much savvier bi-monthly magazine in February next year. Plus, it will also deliver a long-awaited online extension, TheRegister.co.nz, a daily news service for the Kiwi retail sector, with news, features, jobs and case studies delivered in a mobile-friendly website.
New insights from Nielsen on New Zealand’s business decision makers indicates that reading a magazine is one of the movers and shakers' favourite ways to consume media.
One particular magazine cover has been generating plenty of discussion and plenty of entertaining responses (Homer Kimpson takes the win) in recent days. Not surprisingly, Kim Kardashian's effort for Paper caught the eye of Coverjunkie, a website that celebrates "creative covers and their ace designers". And a few local efforts from Next, Metro, North & South and Threaded, have also been featured recently.
There are plenty of harrowing numbers facing the magazine industry at the moment. But, as the proponents say, magazines are more than just paper. And New Zealand Geographic's Photographer of the Year is a case in point. PLUS: a gallery of the winners.
No more casual Fridays: McHugh Media laughs in the face of magazine doomsayers, looks to replicate Mindfood's success with Style brand extension
McHugh Media's Mindfood is getting set to celebrate its seventh birthday next year and it's been one of the local publishing industry's great success stories. Now it's welcomed its first major brand extension to the family: a bi-annual glossy fashion magazine called Style.
Paul Catmur, the creative managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and other annoyances, such as the unwillingness of the magazine industry to accept the unvarnished truth.
It was officially announced yesterday that Bauer had made some major structural and staff changes. So we had a chat with chief executive Paul Dykzeul and commercial director Paul Gardiner about the thinking behind that strategy.
It's been a big year for Bauer. The APN titles have been brought in to the building, it's canned Creme and passed on Little Treasures. And now it's announced a restructure that will see a host of staff changes and the creation of a new brand solutions division.
Changing nappies: Bauer farewells Little Treasures after almost 30 years, Tangible welcomes a new baby
After folding Creme magazine recently, Bauer Media has continued to ring the changes and has resigned the publishing contract for Little Treasures magazine, with Tangible Media taking over as the publisher after the September/October issue.