Browsing: magazines

Opinion
Magazines and the virtuous circle of value
By

There is little value in reminding agency folk that magazines are well targeted and engaging, says MPA’s commercial director Katrina Horton, as a recent survey shows everyone’s pretty much in agreement there. But there is value in talking about why magazines are well targeted, how readers are engaged and what this means for advertisers.

News
Healthy Life Media looks for rub of the green
By

Kiwi publishing company Healthy Life Media is aiming to tap into the increasing concern it says Kiwis have for the environment—and give them practical ideas for easy ways to live more sustainably and save money—by launching a new monthly magazine called Green Ideas.

News
Metro pulls up a chair at the mobile feast
By

Metro claims to be “the most trusted guide to eating in Auckland”. And the title is playing to its strengths and moving to where its audience is increasingly looking with the launch of Metro Eats, a new mobile app that was developed by Satellite Media and combines content from the magazine’s Top 50 Restaurants, Top 100 Cheap Eats and Top 50 Bars.

News
About face: Trilogy’s print principles earn Glossie honours
By

The final instalment of The Glossies for this year had one of the biggest responses yet, with over 800 votes. And it was Trilogy and Special Group’s all-natural campaign in Woman’s Day that came out on top, beating out Taste magazine’s Homebrand takeover by Progressive and Ogilvy and DB Export and Colenso BBDO’s The Wine List in Metro.

News
Alleged mag ad scammers fake it until they make it (to court)
By

Back in the heady days of the early ’80s, invoice scams were thought to be one of the reasons for the creation of the Magazine Publisher’s Association—and the implementation of a more robust approach to measuring circulation of titles. But despite these measures, such scams are still occurring today, as evidenced by Operation Edit, a major joint enforcement agency operation led by the Serious Fraud Office that has led to six arrests.

News
The Glossies: August/September
By

Ah The Glossies. How we’ve missed you. But you’ll be overjoyed to know we’ve saved the best for last with a bumper double edition to round out this year’s competition. So peruse the entries, marvel at their quality and cast your vote.

News
New Zealand Weddings swaps down the aisle for up the runway
By

New Zealand Weddings claims to be the country’s most stylish bridal magazine. And it backed up what it says on the tin last week—and showed that magazines can and should be much bigger than the paper they’re printed on—by putting on two shows for eight designers at New Zealand Fashion Week, with each show drawing upwards of 1000 people.

Opinion
Dead wrong: Sandra King on why New Zealand’s print market is alive and well
By

Over the past few months, discussions around the future of the media have come to a head, thanks in part to a couple of big announcements from the other side of the Tasman and a big one here in New Zealand too. This has brought about loads of discussion within the New Zealand industry about the role of media in society and changing trends in how consumers select and consume news. Worryingly, lots of commentators have been all too willing to eulogise New Zealand’s robust newspaper market. So I’m putting my hand up to remind you all that newspapers and magazines are alive and well in New Zealand.

News
Show us your covers
By

In 2011, Good’s cover featuring a handmade pohutukawa wreath was crowned winner of the second edition of The Maggies. And it went on to win the supreme magazine title at this year’s magazine awards. Coincidence? We think not. So get your nominations in for this year’s edition of The Maggies, a national poll to recognise and celebrate the best New Zealand magazine covers of the past year.

News
Build it and they shall come, float it and they might visit
By

Readers of New Zealand building industry magazine Build can look forward to a new contemporary design in October as part of enhancements that will soon include digital delivery and better access to back articles. And island lovers have also got something to look forward to with the launch of the inaugural Island Destinations annual.

News
Now that’s what we call an all-staff email
By

We’re big fans of passive aggressive notes here at StopPress and, as such, we also enjoy www.passiveaggressivenotes.com, which showcases “funny (if not necessarily ‘passive-aggressive’) notes from pissed-off people”. So what a treat it was to spy a tweet from Home NZ magazine today about some strange goings on in the ACP towers.

News
Critic crew hits the big time after Newsweek cover call-up
By

New Zealanders love it when foreigners stroke our ego, heap praise upon us and seek out our talents. And a fairly surprising example of this phenomenon occurred recently when Critic, the student magazine of the Otago University Student Association and the country’s longest-running student newspaper, completed a project with Newsweek magazine to produce the cover of its latest issue.

News
Horton hears a hooray from the MPA
By

The Magazine Publishers Association has set some fairly bold targets for the industry and hopes to increase its share of ad revenue by around $30 million over the next two years, going from around 10 percent of the total ad market to 11.5 percent. It’s certainly a big ask, but Nielsen’s more in-depth Consumer and Media Insights research, mostly positive readership and circulation results in the last batch of numbers, and now, the appointment of Katrina Horton to the newly created role of commercial director with the MPA, all seem to have given the industry some extra confidence that it can reach those goals.

News
Tangible puts itself in the hunt
By

Continuing Tangible Media’s strategy of special issues and brand extensions seen with the likes of NZ Weddings Planner, Everyday Dish and NZ Rugby World’s First XV, next in line is the hunting market. 

News
May the Glossies be with you
By

The StopPress scanner is smeared with greasy fingerprints, but it’s not because we’re submitting files to Scanwiches or Cat Scans. It’s because we’re hitting go on the May round of The Glossies. But we need your vote. So get in there and choose your favourite. 

News
Next magazine mans up
By

Next magazine has recently embarked on a mission to reinvigorate itself after a period of significant circulation decline, and as well as a thorough redesign, a new masthead to give it a more sophisticated feel and a new size, it’s also targeting a younger audience, taking a few more risks and flouting a few well-established commercial publishing rules. And its just launched June issue is maintaining that trend by breaking with more than two decades of tradition and featuring a man—MasterChef judge Josh Emett—on the cover. 

News
Baker and Dykzeul take senior MPA roles, look to lead mag revenue renaissance
By

The MPA has chosen its new board, with Tangible Media’s John Baker replacing Fairfax’s Lynley Belton as chair and ACP’s Paul Dykzeul replacing acting deputy chair Cathy Parker from Adrenalin. And the new heads have some big plans to breathe life into the sector—and, more specifically, promote the unique benefits of the medium to advertisers and eventually increase its share of the revenue pie.

News
The Glossies: April voting now open
By

The massive pile of magazines filled with Post-It notes stacked up on the StopPress desks (which are, of course, made of rich mahogany) indicates the April round of The Glossies is now open. And we need your votes. So get in there and choose your favourite. 

News
Crouch, print, engage: Tangible launches two new brand extensions
By

Yesterday’s ASA figures showed a $10 million decrease in ad revenue for the mag industry. And fairly tight times are forcing publishers to innovate, whether it be through branded content, new advertorial products, online initiatives or special issues like Tangible Media’s just-launched NZ Rugby World 1st XV and The New Zealand Weddings Planner. 

News
ACP sends FHM to the glue factory
By

For a time, it seemed as though men—and quite a few ladies—couldn’t get enough of FHM’s tall-tales, humour and glamour shots of well-endowed models. But ACP has made the decision to close the magazine after it lost almost half of its circulation in the last six months of 2011 in Australia. And, as of May, it will also be taken out of the market in New Zealand.  

News
Get your Glossie on: March voting now open
By

We’ve searched high, low, near, far and also wide for the best ads and ‘creative executions’ in this month’s crop of local magazines and now you get to decide which one is the best by voting in the March edition of The Glossies. See this month’s entries below. And remember, there’s just one vote per computer. 

1 2 3 4 5