Browsing: House of Travel

News
House of Travel creates memories, encourages kiwis to do the same
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House of Travel has teamed up with ColensoBBDO, Exit Films and Zenith Optimedia, to remind Kiwis about the importance of getting the best holiday experience for the best value. ‘The best holidays are created together’ reflects the way its consultants collaborate with customers to create moments that people will remember forever.

News
The perils of Twitter, a telco on Snapchat and online communities: Socialites founder Wendy Thompson on why brands need a social media agency
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So risky is Twitter that Wendy Thompson, the founder of social media agency Socialites, advises clients not to dabble in platform. And while this might sound counter-intutive coming from someone who pays the bills thanks to social media, Thompson’s company has already generated some impressive results for major brands such as Mitre 10 and Spark, and she has just penned House of Travel into her ledger. So is this a case of digital smoke and mirrors or is a social media agency something that more businesses should think about bringing onboard?

News
House of Travel appoints new marketing director, looks to secure new creative agency partner in 2015
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House of Travel has confirmed the appointment of Ken Freer as its new marketing director. Having just started his new role, Freer is already working on the company’s marketing strategy, and a spokesperson tells StopPress that the organisation (which currently doesn’t have an agency on the books) would likely look to secure a creative partner in early 2015.

Movings/shakings
Movings/Shakings: 3 April
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The MA announces its board members, Andrew Reinholds gets the Cannes call-up, Hauraki adds a couple of comedians, Impact PR shacks up with House of Travel, Kiwi expat Tom Markham heads to New York, and Prodigy signs Samuel Bennetts.

News
Shine adds a double to its growing client coterie
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Auckland indie agency Shine doesn’t really play the show-offy PR game like many of its contemporaries and tends to focus on doing good work for some pretty big clients like Fonterra, Speight’s and Hyundai. And it’s thought it has added another two scalps to that list, taking House of Travel off Saatchi & Saatchi and GE Capital off Y&R.

Opinion
The Year in Review: Alex Erasmus
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He’s one of the main brains behind Social Media Junction, he co-founded Media Mingle, Social Media Club Auckland and the marketing-related Twitter discussion #markchat, and he’s one of those rare creatures, a man working in PR. So here’s what floated—and sank—the boat of Bullet PR’s Alex Erasmus this year.

News
Around the world in 60 seconds
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Who’s it for: House of Travel by Saatchi & Saatchi Auckland and Thick as Thieves

Why we like it: In the middle of a filthy New Zealand spring, a bit of global gallivanting seems like a particularly good option. And, with the internet taking plenty of wind out …