articles tagged 'BP'

Ads of the Week: 31 October

  • TVC of the Week
  • October 31, 2017
  • StopPress Team
Ads of the Week: 31 October

Take a bow Speight's, BP and Australia's Monash Children's Hospital.

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Rainger & Rolfe picks up below-the-line account for BP

  • Advertising
  • August 8, 2016
  • StopPress Team
Rainger & Rolfe picks up below-the-line account for BP

BP has added Rainger & Rolfe to its ledger, putting the agency in charge of its retail activation, digital and loyalty business. This change is, however, limited to the below-the-line account, with Ogilvy remaining in charge of the brand.

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Boyd PR thinks inside the box for Look Good Feel Better

  • Charity
  • April 1, 2016
  • StopPress Team
Boyd PR thinks inside the box for Look Good Feel Better

Charity Look Good Feel Better (LGFB) is about to be on the move, taking its classes to cancer patients around the country in a decked out shipping container organised by Boyd Public Relations, which enlisted a bunch of Kiwi brands including Mazda, BP, Mitre 10 and Sistema to help with the project.

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Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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TVNZ-NZ Marketing Awards 2015
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Ads of the week: 22 March

  • TVC of the week
  • March 22, 2016
  • StopPress Team
Ads of the week: 22 March

NZTA, BP and FedEx deserve a pat on the back this week.

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BP tackles young love as it moves on from Peter and the rabbit

  • Advertising
  • March 15, 2016
  • StopPress Team
BP tackles young love as it moves on from Peter and the rabbit

Much like BP’s last spot featuring an adorable missing bunny, BP has once again tried to pull on the heartstrings, with its latest campaign dubbed ‘My BP Story’ via Ogilvy & Mather. This time the spot tells the story of a boy who wants a girl to notice him.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Beast wars: BP's lost rabbit beats Vodafone's lost pig in Colmar Brunton Ad Impact award

  • Ad Impact
  • July 7, 2015
  • StopPress Team
Beast wars: BP's lost rabbit beats Vodafone's lost pig in Colmar Brunton Ad Impact award

The idea of multiple discovery is that "scientific discoveries and inventions are made independently and more or less simultaneously by multiple scientists and inventors." It happened with the theory of evolution, it happened with the discovery of oxygen and it's happened a lot in advertising, something James Hurman discussed in a story in Idealog a few years back. And, following on from the Vodafone spot that chronicled the struggles of a courier driver trying to locate the owner of a piglet named Piggy-Sue, BP and Ogilvy & Mather also pulled at the heartstrings with a 90-second spot that showed a motorcyclist going to extreme measures to reunite a bunny with its young owner. So won the battle of the lost creatures? According to Colmar Brunton's Ad Impact research for May, it was BP that won out over Vodafone, despite being beaten to the punch by the telco.

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Pretty much the same ad?

  • PopPress
  • June 9, 2015
Pretty much the same ad?

When BP released its lost bunny ad shortly after Vodafone launched its Piggy-Sue spot, various media outlets quickly pointed out that there were some striking similarities between the two spots. And now, to show just how similar the two spots are, Dan News has posted a YouTube clip that has the two spots playing simultaneously, showing how similar the narrative progression is in both spots. This is likely just an unfortunate coincidence for both brands, but it does provide something of a reminder that even in the creative industry ideas are often not as original as they might seem at first.

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TVCs of the week: 2 June

  • TVC of the Week
  • June 2, 2015
  • StopPress Team
TVCs of the week: 2 June

A tip of the hat to BP, Pedigree, NZ Post and Rebel Sport this week.

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Another missing animal: BP helps reunite a bunny with its owner in endearing brand ad

  • Advertising
  • June 2, 2015
  • StopPress Team
Another missing animal: BP helps reunite a bunny with its owner in endearing brand ad

If two recent additions to the Kiwi advertising canon are anything to go by, then it would appear that New Zealanders have difficulty keeping track of the whereabouts of their four-legged co-habitants. Following on from Vodafone's recent spot chronicling the struggles of a courier driver trying to locate the owner of a piglet named Piggy-Sue, BP is now also pulling at the heartstrings with a 90-second spot (by Ogilvy and Waitemata Films) that shows a motorcyclist going to extreme measures to reunite a bunny with its owner.

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When calendars get awkward

  • PopPress
  • September 9, 2014
  • StopPress Team
When calendars get awkward
(Image credit: Stuff)

Greenpeace has been left in the awkward position of inadvertently distributing the photography of Alain Marfat-Renodier, a man who was involved in the 1985 bombing of the Rainbow Warrior in New Zealand. This situation comes about after it was revealed that one of Marfat's photographs taken of a variety of animals around a Namibian watering hole was included in the not-for-profit organisation's annual calendar (image credit: Stuff).

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TVNZ-NZ Marketing Awards: Consumer, AA Smartfuel

  • Awards
  • December 9, 2013
  • StopPress Team
TVNZ-NZ Marketing Awards: Consumer, AA Smartfuel

In just 18 months, AA Smartfuel signed up half the country and a host of retail partners to its innovative loyalty scheme.

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AA Smartfuel turns two and invites more Kiwis to join the discount party

  • Marketing
  • November 8, 2013
  • Damien Venuto
AA Smartfuel turns two and invites more Kiwis to join the discount party

Yesterday marked the second anniversary of fuel-saving discount scheme AA Smartfuel, which has thus far accumulated over 1.6 million unique registered cardholders since its inception in 2011. PLUS: read about comedian Urzila Carlson's involvement with the programme.

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.99 leaps into action with BP billboard

  • Advertising
  • March 8, 2012
  • StopPress Team
.99 leaps into action with BP billboard

.99 hasn't had a particularly good run of it recently, after handing the keys to both Air New Zealand and Vodafone over to DraftFCB. But we thought we spied a glimmer of light when we saw this leap year-related billboard for BP.

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Ads@6: 10 May - 24 May

  • Ads @ 6
  • May 30, 2011
  • StopPress Team
Ads@6: 10 May - 24 May

Ah, Ads@6. Welcome back. We've missed you. In this edition, unlike ANZ, Westpac thinks life can be perfect; Mitsubishi lets one rip; State continues the stop-motion approach and offers car protection instead of car replacement; Specsavers attempts to save the short sighted from humiliation; Big Save keeps yelling; Stihl's dark humour makes a welcome return, as does the Spray and Walk Away guy; Hyundai launches a new model, while Ford harnesses the design strengths of the All Blacks for its AB35 project; MasterCard taps into its World Cup sponsorship by revisiting a classic match; and Infratil goes large with the big 'Z' launch campaign while BP fights back with a fairly hard to swallow petrol love fest. 

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BP to Kiwi drivers: don't worry, be road happy

  • Advertising
  • May 22, 2011
  • Ben Fahy
BP to Kiwi drivers: don't worry, be road happy

There's been plenty of heated discussion about the new Z brand that's being rolled out in New Zealand at the moment. Now BP has joined the petrol party with a big new brand out of Ogilvy NZ. 

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