News
Reach doubles down on AI to modernise letterbox
Reach has appointed Sarah Whitehouse to a special projects role focused on the measurement of physical media.
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Campaigns
Pedigree and Colenso BBDO take on dog oral care and make it unmissable
Pedigree has launched a new Dentastix campaign with Colenso BBDO, making dog oral health impossible for pet parents to miss.
Campaigns
Cardrona Alpine Resort’s new campaign lets ski legs do the talking
Cardrona Alpine Resort and Treble Cone’s latest campaign is letting your legs do the talking – and they’ve got a few complaints.
Partner articles
Sea Cleaners, JCDecaux and dentsu launch Reverse Media Schedules
Sea Cleaners, JCDecaux and Dentsu Creative have launched a new media product to measure the negative impact of branded litter.
Campaigns
Brands come out to play for April Fools’
To see brands using April Fools’ Day to make people laugh with unhinged launches and announcements is such a treat.
Movings & Shakings
Bastion Aotearoa strengthens creative bench following KFC win
Bastion Aotearoa has appointed three creative hires following its recent appointment as creative agency partner for KFC NZ.
Movings & Shakings
Omnicom Media NZ strengthens Centre of Excellence with two appointments
Omnicom Media NZ has appointed Rachel Bayfield as chief transformation officer and Mike Delaney as group product director.
News
oOh!media renews Christchurch City Council Metro Services Bus Shelter contract
oOh!media New Zealand has renewed their Christchurch City Council Metro Services Bus Shelter advertising contract, effective from April 1.
Campaigns
Billboard becomes live broadcast hub for Manu World Champs
At this year’s Manu World Champs, Genesis Energy partnered with PHD and Go Media to turn a digital billboard into a live broadcast hub.
Movings & Shakings
New sales director at Perion
Perion has appointed Lauren Martinus as sales director, New Zealand, as it expands its footprint in the programmatic DOOH space.
News
Indie agencies redefine scale as AI reshapes media landscape – IMANZ report
A new report has found that independent media agencies in New Zealand are rethinking how they grow, compete and their pricing.
Media
IHAC launches new podcast for ANZ’s in-house agency community
IHAC has launched In-House Insights to give in-house and hybrid agency leaders a platform to share their experiences and perspectives.
Campaigns
ANZ’s new campaign hits K Road like a wrecking ball
ANZ is celebrating its new loan offer with a large wrecking ball install swinging into the side of a building on Auckland’s Karangahape Road.
Media
Val Morgan’s new research reveals why cinema is famous for families
Val Morgan’s new research reveals why cinema remains one of the most powerful environments for brands to connect with family audiences.
Movings & Shakings
New Zealand Comedy Trust announces new general director
The New Zealand Comedy Trust has appointed Rae Baker as general director to ensure the organisation’s mission of helping Kiwis share a laugh.
News
Mango Communications Aotearoa rebrands
Mango Communications Aotearoa has announced it will rebrand as part Omnicom Oceania’s evolving communications offering.
Media
Stuff Group to consolidate print operations in 2027
Stuff Group will consolidate its print operations in 2027, exiting its Petone print plant and moving operations to Christchurch.
Campaigns
Skinny turns phone calls into ad spots
Skinny is putting ads in its customers’ phone calls in exchange for the chance to win prizes – like a year’s supply of rotisserie chickens.
News
The Marketing Association’s #OnSocial conference is back
While it’s an industry built on screens, algorithms and scrolling, the Marketing Association’s social media conference focuses on real people.
Movings & Shakings
New staff and promotions at One Plus One
One Plus One Communications has appointed Kate Yule as senior account executive and promoted Sydnee Krum and Emily Hill.
Movings & Shakings
Together appoints new general manager strategy
Independent media agency Together has appointed Josh Hogg as general manager – strategy, operating from the Wellington office.
Awards
2026 Axis Awards winners announced
The Commercial Communications Council celebrated the 2026 AXIS Awards at Auckland’s Viaduct Event Centre on March 26.
News
PRINZ to celebrate top AUT student with Paul Dryden Award
The Public Relations Institute of New Zealand will award AUT’s top student in the Public Relations major with the Paul Dryden Tertiary Award.
News
QMS NZ partners with Comms Council and the Beacon Awards
QMS NZ has become the major sponsor of the Beacon Awards as part of a broader partnership with the Commercial Communications Council.
Movings & Shakings
OFX welcomes new chief marketing officer
Global finance company OFX has appointed Liz Lord as its new chief marketing officer, at a pivotal moment in the company’s evolution.
Movings & Shakings
Meliora acquires digital consultancy Backchat Media
International advisory firm Meliora is expanding across Asia-Pacific with the acquisition of Kiwi digital consultancy Backchat Media.
News
Brands bring the action to music festivals across Aotearoa
Brands are showing up at music festivals with more than just a logo. Live Nation’s Kristy Rosser shares what that looks like in 2026.
Campaigns
Testicular Cancer NZ and Colenso BBDO launch Lump Lottery
Testicular Cancer NZ, Colenso BBDO and Jac have joined forces to launch Lump Lottery this Testicular Cancer Awareness Month.
Awards
Special US named AdAge’s Independent Agency of the Year
Special’s US office is celebrating being named the 2026 Independent Agency of the Year by industry publication AdAge.
Awards
Mitre 10 and Quantum Jump win at APAC Loyalty Awards
Mitre 10 ‘Club discount days’ has won Best Loyalty Programme Short Term Marketing Initiative at the Asia Pacific Loyalty Awards.