Campaigns
DDB, Freya’s launch ‘Variety is Good’ campaign
The campaign depicts the sad, bleak world of Janice and Steve, who – like so many Kiwis – are stuck in a loveless, bread-groundhog-day.
Latest campaign news brought to you by
News
MBM, HYPER launch Fire and Emergency liquor store takeover
The latest iteration of the campaign delivered a unique community outreach approach at Liquorland stores in both Auckland and Wellington.
Movings & Shakings
Promotions and new appointments for 818
The publicity agency has announced a newly created role, a permanent appointment and two promotions across its team of PR specialists.
News
Dosh Visa Card design put up for competition
Dosh is on the lookout for a talented young Kiwi who is currently studying or has recently completed their studies in design within NZ.
News
Subway goes big with ‘Size Matters’ campaign
The campaign showcases some of Subway’s most iconic Footlong subs such as the Meatball Melt with just two words, “size matters”.
Campaigns
Macca’s ‘hacks’ its own OOH with LUMO and DDB
The challenge was to create a campaign that gets Kiwis adding more to their meals, in a way that resonated with McDonald’s fans.
Movings & Shakings
HMC adds grunt to digital content team
HMC has appointed Anna Clausen as Senior Digital PR Content Creator and Gabriel Renner as Junior Digital PR Content Creator
News
Squarespace launches first-ever Trans-Tasman brand campaign
Squarespace is tapping into the notion that a business idea can come from anywhere, encouraging Aussies and Kiwis to look under their nose.
News
SpecSavers media account up for pitch
Since 2016 in Australia and 2010 in New Zealand, the brand has worked with IPG Mediabrands’ Initiative and GroupM’s EssenceMediacom NZ.
News
FCB, MBM help NZTA tackle motorbike safety
The campaign features experienced riders talking about their crashes, the near-catastrophic results and the lessons they lived to tell.
Movings & Shakings
PH Digital ownership changes hands
The news comes after the Auckland-based digital marketing agency’s rebrand from Powerhouse to PH, citing a new ‘Digital Chemistry’ concept
Movings & Shakings
Thinkerbell Aotearoa snags Allison as GM
In her new role as General Manager at Thinkerbell Aotearoa, Jess Allison will lead the agency ensuring ‘measured magic’ flourishes.
Uncategorized1
DarkHorse campaign boosts Malibu drinks brand
Malibu’s new brand platform ‘Do Whatever Tastes Good’ encourages Gen Z audiences to unplug, have fun and live in the moment.
News
Brand top priority for sales leaders
Now in its seventh year, the “Mood of the Sales Leader” report surveyed more than 500 sales leaders across New Zealand and Australia.
Movings & Shakings
Penelope Brown joins Together
Brown has worked with many of the biggest brands in New Zealand, including McDonald’s and Air New Zealand, during her 20-year career.
Movings & Shakings
New UnLtd CEO revealed
Stephen Hunt has been appointed as CEO of UnLtd, the media, marketing and creative industry’s social purpose organisation.
News
New Zealand agencies lead the world
Special top Campaign’s ‘Global Agency of the Year ’shortlists with five, just one ahead of fellow kiwi independent Motion Sickness.
News
Nestlé appoints new media agency
The food and beverage giant has iconic brands including KitKat, Allen’s, Nescafé, Milo, Maggi, Uncle Tobys, Nespresso and Purina.
News
Pepperstone, Saatchi & Saatchi serve up McEnroe
The campaign launches with a hero 60-second spot featuring a temperamental 1980s version of tennis legend John McEnroe.
News
NZ digital advertising up 4.3% year-on-year
Digital advertising has continued to grow despite tough economic conditions, according to a new report by IAB New Zealand.
News
MBM New Zealand wins big
MBM New Zealand was also awarded three seats at the recent week-long Google Honours Summit in San Francisco.
Movings & Shakings
Tracksuit powers up marketing team
The two key hires follow the Kiwi brand-tracking startup’s successful $22 million Series A funding round in February.
News
KFC unveils ‘The Gravy Train’ via Special PR
The Gravy Train is KFC’s first-ever themed train delivery service, in celebration of their partnership with the Blues
News
Four Square teams up with SIX60 to take tiny house on Grassroots tour
Stores like Four Square Houhora has been busy coming up with a unique way to celebrate the Six60 tiny house coming to their community.
News
MediaWorks, enable.me launch money podcast
Where’s My Money? is more than just a story about a father of two who is living with the stress of over one million dollars of debt.
Movings & Shakings
JOLT plugs in new Group Sales Director
Waugh will be responsible for driving sales and growth in the New Zealand market, while also building the local sales team.
Uncategorized1
Mango adds experienced trio
Mango Communications Aotearoa has bolstered its senior team with three experienced PR practitioners, two from the UK.
Movings & Shakings
Bettle–Associates promotes Tegan Symons
Hamilton-based Bettle–Associates has promoted Tegan Symons to Account Manager after two successful years at the agency.
News
Special named ‘most effective’ indie in the world
The New Zealand-founded agency rose one place in the WARC rankings, to take the crown from America-based firm Wieden+Kennedy.
Movings & Shakings
Designworks adds new senior creative strategist
Previously Digital Strategy Director at True NZ, Celine brings more than 10 years’ experience working on a range of clients and platforms.