Leading independent media, data and technology agency Together has appointed experienced media leader Penelope Brown to the newly created role of Managing Director, Media.
One of the most respected media practitioners in New Zealand, Brown’s career has spanned leadership roles in multiple agencies across the last 20 years.
Most recently she was Managing Director of MBM’s Auckland office during a period of outstanding growth for the Publicis-acquired agency, and she has worked with many of the biggest brands in New Zealand including McDonald’s and Air New Zealand.
In the newly-created role, Brown will assume responsibility for managing Together’s award- winning media practice, overseeing client partnership, commercial and team management.
She will work alongside Together’s existing leadership across customer, data and cloud technology, with the support of Managing Partners Kris Hadley and Rufus Chuter.
The role reflects the agency’s continued focus on market-leading media planning and buying services alongside its growing Google Cloud, Salesforce Marketing Cloud and Data Science practices.
The appointment continues Together’s momentum from 2023, a year in which the agency was named IAB Digital Agency of the Year and Best-in-Show at the IAB Digital Advertising Awards for the second year running, as well as being the highest ranked agency on New Zealand’s Deloitte Fast50 index.
“As anyone who knows her will tell you, Pen is an incredible leader who had the pick of agencies and opportunities, so we’re delighted that she’s chosen Together to write her next chapter. Her experience, media smarts and all-round excellent human-ness make her a great fit for team Together and we can’t wait to see what we’ll achieve together,” commented Rufus Chuter, Managing Partner.
“The team at Together are the smartest people in the room. They’re building media solutions for modern marketing and marketers that no other agency in town is offering. A complete end to end customer journey, powered by custom technology and data science, but most importantly with a super talented team to bring it to life,” said Brown.
“To join this team to help drive the next phase of growth and continue to unlock more value for clients is an awesome opportunity and aligns with my passions for innovation, strategic leadership and shared success. I’m really excited about our future together.”
Brown commences her role on April 9.
