In a New Zealand first, StopPress has collected all the week’s most expensive TVCs into one handy place: here. Why? Not because they’re good. Some (arise, Sir Harvey Norman) are something else. But hey, when you’re spending so much so often, it pays for us to listen …
Who by: DDB New ZealandWho for: Starship FoundationWhy we like it: Makes us blubber
David Walden, president of CAANZ, says TVNZ’s ‘review’ of commission structures is a thinly disguised move to improve its margins.
“As far as CAANZ is concerned, this is a TVNZ initiative aimed at improving its financial performance,” he writes in a formal response from CAANZ.
TVNZ claims the industry …
Comments on the NZ Internet Awards story has prompted an investigation of the Onyas, the other web industry awards. The Onyas have 11 categories, focusing on web application as well as design and content. The awards are produced by the good folk at Webstock, who help people improve their websites …
Celsias gives Kiwis the ability to take action on climate change and build a community-led response. In addition to a daily blog, the site features a variety of tools to share information, form discussions, start projects and swap success stories.
According to Nielsen Media Research, 80 per cent of small …
Advertisers and marketers are readressing the value of good old-fashioned word-of-mouth referrals and increasing budgets in this area are reflecting this change. So how can WOM be better used to boost sales and drive awareness, retention and brand loyalty?
When Josh Bernoff, vice president of Proctor and Gamble, recently announced …
Good news for petrolheads—Auto Salon magazine will launch in New Zealand in October. Privately owned Adrenalin Publishing has licensed the rights from across the ditch to produce the Kiwi version, combining Aussie, international and local content.
Adrenalin has somewhat hogged the motoring sector—its stable of seven includes NZ4WD …
New Zealand’s estimated 20,000 iPhone owners can now access the Yellow business directory. The Yellow iPhone app is free to download from the App Store. It uses the iPhone’s GPS and Google Maps to locate businesses and give you walking or driving directions on how to get …
Following Adshel’s raining bus shelter to promote KidsCan Trust over telethon weekend, the company has put art on the streets of Christchurch. The Bus.Stop. project features colourful works by Korean artist Sukjoon Jang in several bus shelters. Jang’s work likes light and Adshel’s advertising light boxes …
This Saturday is also a holy day for the School of Theology and Bible Society New Zealand. The organisers are holding a seminar to explore the impact of the internet on Christian communication, marketing and spiritual networking.
A panel of local theologians and Heidi Campbell from Texas A&M University …
Despite admitting it was “a bit unfortunate”, NZ Life and Leisure editor Kate Coughlan stands by the “impeccable” reputation of Fairfax pictures editor, Sybille Hetet.
“We went through the right channels and presumed this was cleared. We have strict processes for use of photos.”
L&L was pilloried by ACP …
Art by Flox Art by ComponentTiger Beer is putting the mobile into marketing to stand out on the streets of Auckland. The backs of ten inner-city buses have been emblazoned with spray-painted stencils by five talented and impossibly cool artists from Cut Collective.
The arty approach is in line …
Marketplace Media, who scooped up three mags—NZ Hardware Journal, Wares NZ and NZ Outdoor Power Equipment—from the 3Media fallout, has appointed Steve Bohling as group editor.
Steve has more than 25 years’ experience in the publishing biz, from editing consumer electronics, hi-fi and car stereo mags in the …
Paul Gummer
Winner of Photographer of the Year at the 2009 EPSON/NZIPP Iris Professional Photography Awards is Paul Gummer, last year’s Creative Photographer winner. Gummer, who also won the landscape category, is a lecturer at the Universal College of Learning (UCOL).
UCOL, with campuses in Palmerston North, Wanganui …
That’s according to the 2009 NZ Internet Awards. At the award ceremony in Wellington last month, Best Business Application went to Xero for its online accounting system, Best Education Product or Service Award was won by digital content directory Digital NZ and the Societal Impact Award went to the …
And now for the goobledegook press release of the week. Try saying it without breathing. Impossible.
AUCKLAND, New Zealand – August 25, 2009 – As part of NetApp’s cloud computing news announcements today, NetApp (NASDAQ: NTAP) highlighted its close relationships with industry-leading Information Technology (IT) vendors and enterprise Value Added Resellers …
The millionth Aussie tourist just flew through our customs lounge.
Now the Great Australian Survey company (GAS) wants to spend $A1 million on developing its survey business, partly in the shakey isles.
A member of the Q Group of companies (ASX: QXQ), GAS will spend close to $A1m over the …
Real Groove magazine has a new brand manager, musician Paul Lightfoot, once guitarist for The Mockers in the 80s and last seen doing covers of The Church at Auckland’s PR Bar.
Lightfoot’s past ad manager roles have been with Management mag, Metro and at Prime TV. He’s …
Did anyone listen to Karl Steven’s debut on Kiwi FM on Sunday? The Supergroove frontman hosts The Kiwi House from 5–6pm, with replays on Thursdays at 3pm. He interviews well known Kiwis and they play their favourite tunes. Steven’s first guest was Dave Gibson from ElemenoP, and …
Special has won the Orcon account following a three-way pitch.
It’s a case of underdogs of the word unite. Orcon is the fourth largest telecommunications provider in the country and was first to unbundle broadband for Kiwis. Special is a lean creative agency that doesn’t have a receptionist …
Trends Publishing International has teamed up with like-minded US design company Dwell to cross-market their resources—a significant boost for both companies in both markets.
In 25 years Trends has grown from a local series of kitchen and bathroom magazines to one of the largest independent media companies in New …
The Australian Government has earmarked AU$20m to relaunch Australia’s brand image. A public tender is open for the next two weeks for creative agencies to wow Rudd and his cronies. The brief is to sell Australia to the world and encourage investment and education opportunities there. The campaign …
Simon PoundHadleigh Averill
How is creative consultant agency The Pond gonna surf the social media wave? By launching a specialised social networking creative team for companies wishing to get profile in those hard-to-reach digital places.
Enter Simon Pound and Hadleigh Averill. Pound is a writer, director and self-confessed troublemaker …
Insight Creative design consultancy has a new creative director, Brogen Averill. A flick through Averill’s website, thingwebsite.com, shows a classy array of eye candy.
While working in Europe and the UK, his clients included Citroen, Panasonic, Heinekin and the European Football Cup. Upon his return to NZ in …
It’s the sound all magazine publishers dread: the smug tap of ACP’s Paul Dykzeul’s keyboard as he relishes the moment to rub your nose in the sand. Ouch!
Says Dykzeul: “ACP Magazines are proud to have provided the latest cover for NZ Life and Leisure, produced by …
Metro magazine has been revamped – again. The Auckland darling’s latest botox treatment gets a thumbs down from long time Metro friend (and StopPress critic) David MacGregor. Plus, we have some breaking news about the Citymix & Metro merger.Metro is an old friend. It showed up on the newsstand the …
Indie agencies face a “major threat” and some inside large agencies claim it’s the “biggest issue to face advertising agencies for a long, long time”.
Battle lines are forming in what could be an industry-defining move by TVNZ to review its pricing and commission structures.
Major accredited agencies have …
All of NZ’s top marketers in one ballroom. Dressed up to the nines, supping champagne, feeling confident. Who will be the supreme winner? Who will cry in the corner? Who will tell tipsy tales?
Get your tickets now to the TVNZ/NZ Marketing Awards, Friday 30 October, Crowne Plaza …
New Zealand’s big brands are bouncing back in 2009. Air New Zealand, The Warehouse, Frucor and Westpac are among the household names to be selected as finalists in this year’s TVNZ/NZ Marketing awards.
Of the 21 finalists, 16 are medium-to-large sized companies. Two are government agencies.
New …
Want to be an über-planner? Better enrol in the Strategic Planning workshop at CAANZ/AUT Communications School from 23 to 25 September. James Hurman, helluva nice guy and planning director at Colenso BBDO will present the workshop, designed to amplify the strategic thinking abilities of advertising and marketing professionals.
Participants …