It’s a case of underdogs of the word unite. Orcon is the fourth largest telecommunications provider in the country and was first to unbundle broadband for Kiwis. Special is a lean creative agency that doesn’t have a receptionist or art in its lobby, but was named the ‘hottest’ independent agency this year by Australasian marketing mag Campaign Brief.
The account win coincides with the arrival of Special’s new managing partner, ex-Colenso group account director Michael Redwood. “Orcon has a great product, a smart team and ambitious plans for expansion as a telco. They are nimble and unconventional, and that suits Special perfectly.”
Orcon’s head of brand and communications, Duncan Blair, is suitably impressed. “Special blew us away with their insight and creativity. We feel they are the perfect partner to help tell our story.”