Heineken has been sponsoring New Zealand’s premier men’s tennis tournament, the Heineken Open, for 12 years. And that relationship is set to continue until at least 2013, after it renewed its sponsorship agreement with Tennis Auckland for three more years.
AIM Proximity, the world’s second best direct marketing agency according to the recent The Won Report, has announced the appointment of a new creative director, channel planning director and production director.
In this week’s Consumer Counsel: Marketing alcohol in the new decade? Some new regulations could be coming your way as the World Health Organisation works out its draft alcohol strategy.
Welcome to the Media Counsel’s first Media Monitor for 2010. Are we there yet? 2009 was a tough one. So is the economy looking any healthier in 2010? Like someone stealing lentils, we take the pulse.
January is a time of pointless contemplation and soul-searching; a time when the ridiculous dreams and unrealistic goals thought up over the festive season are quickly crushed underneath the weight of depressing everyday life. Or is it?
Due to popular demand from the region’s agencies and production companies, ADFEST, the only Asia Pacific advertising festival originating from Asia, has agreed to extend the deadline for entries until 31 January.
As Bonnie Prince Willy jaunts around New Zealand on his regal tour with around 60 foreign journalists capturing his every forced smile and hoping he’ll spill tomato sauce on his suit at the upcoming governmental barbecue, much has been written about the value to ‘brand New Zealand’ in terms of the positive exposure his jet-lag infused trip will generate.
With the new news year unofficially restarting today and the A-list hosts from both networks back punching the clock, it’s the perfect time to delve into the murky depths of 2009’s news ratings data.
Tiger Translate, the New Zealand-developed art and music mash-up, is heading back to Auckland in 2010, with this year’s event set to take place in a pop-up location (trend alert!) featuring a maze of gallery spaces spread over three floors.
Shocking results from further in-depth studies conducted over the summer break by the diligent researchers at Dresden’s Bikini Institute prove that fictional studies from late 2009 were correct: StopPress readers are in fact far superior to their peers in almost every conceivable way and also haven’t put on any weight over Christmas.
Multiple award-winning, London-based advertising creative Dylan Harrison has been appointed executive creative director of Saatchi & Saatchi New Zealand.
Lemonade, “a film about 16 advertising professionals who lost their jobs and found their calling,” encourages people to listen to that little voice inside their head that asks ‘What if?
Fairfax Media, publisher of stuff.co.nz has appointed journalist and blogger Greer McDonald, who has been a news reporter specialising in online issues at The Dominion Post for the last two years, as its first social media editor.
Over the holidays, when you weren’t eating sausages, perfecting your extreme hammocking or tipping a car on its roof and setting it on fire while giving the cops the fingers to celebrate the new year, you may have laid your peepers on this cougar viral that was created by the team at Grabaseat.
Music composition and audio production company Soundtrax and music supervision and licensing company Mana Music have merged and will now offer composition, music supervision and licensing and audio post services under one roof.
The new year has been rung in, and so have changes to the nzherald.co.nz team, with a new recruit and an increased focus on direct advertising sales.
Annoyed by the dearth of commercials on TVNZ7? Well, be annoyed no more ad lovers, because Top Shelf, the production company behind Media 7, is remedying the shortage by making a show that focuses on the advertising industry.
New Zealand is often accurately cast as the poorer, smaller, less productive (but slightly less boorish and better looking) cousin of Australia. And while the following predictions about the ‘Twentytens’ from social researcher and futurist Mark McCrindle of McCrindle Research are all based on Australian data and research, there are enough similarities between the lucky country and New Zealand for the insights to have some relevance to local marketers. Plus, it’s Australia Day on 26 January, so consider reading this post a show of solidarity with our Tasman neighbours.
The awards they keep on flowin’ and this time AIM Proximity and RAPP New Zealand have both been placed in the world’s top 10 most successful creative direct marketing agencies for 2009, according to The Won Report.
Media Monitors, “the market leader in New Zealand and across the Asia Pacific for media monitoring and analysis of media content”, can puff its chest out a little further in 2010 after it was recognised as the international measurement company of the year at the Association for Measurement and Evaluation of Communications Awards held in London late last year.
A collection of Kiwi “social media practitioners” has banded together to kick off the New Zealand chapter of the Social Media Club, an organisation that started in 2006 in San Francisco and is active around the world.
Another decade, another round of departures scheduled for the embattled Saatchi & Saatchi.
‘I am Dunedin’ is to get the chop as Dunedin’s slogan and a nationwide search is underway to find a new tagline and promotional strategy.
The creative excellence of Colenso BBDO and DDB New Zealand has been acknowledged once again by BestadsonTV.com, with the advertising website’s 2009 rankings putting the two Kiwi agencies at the top of the international pile.
Pepsi is dropping its famous Super Bowl commercials after a 23-year run and shifting the millions it spent on funny ads into the Refresh Project, an online cause-marketing campaign that asks customers how the company should give away its grant money. Starting February 1, readers can vote to give grants …
Nobody has the definitive solution for how to measure the success of Social Media. At least not yet.
Sure, you can talk about online ‘buzz’ created by how many blog posts, tweets, videos, status updates etc. that occurred for a certain brand, person or topic, but what’s ‘buzz’?
Recent studies have shown and all experts agree: StopPress readers are much more intelligent and good looking than other people.
Behold! The last ads@6 of the whole decade. Please don’t cry, because we’ll be back next year with more ads than you can shake a very large stick at.
If you were to picture an archetypal media magnate, Harold Mitchell would be a pretty good fit.
This week in eBuzz from the Media Counsel: The Barbra Streisand effect, the lawless Internet and the death of privacy. What does it all mean for marketers?