Author Mark McCrindle, McCrindle Research

Learning from the lucky country: trends for the new decade

New Zealand is often accurately cast as the poorer, smaller, less productive (but slightly less boorish and better looking) cousin of Australia. And while the following predictions about the ‘Twentytens’ from social researcher and futurist Mark McCrindle of McCrindle Research are all based on Australian data and research, there are enough similarities between the lucky country and New Zealand for the insights to have some relevance to local marketers. Plus, it’s Australia Day on 26 January, so consider reading this post a show of solidarity with our Tasman neighbours.