Most sports organisations aren’t run for profit. In fact, “not-for-loss” is often a more appropriate term for many New Zealand sports clubs, primarily because any surplus is usually channelled into maintenance or improvements. So can strategic marketing help make these clubs more profitable?
Trust and loyalty are emerging as the biggest threats–and opportunities–for marketers in a post recessionary world.
Statistics from Sustainable Advantage, a research arm of Hayes Knight (now run by Nick Jones, former executive director of Nielsen Media Research), demonstrates this massive shift in consumer attitudes. Some 54 percent of respondents …
Just when you thought New Zealand was a relatively paparazzi-scandal-free zone, think again: ACP Media, publishers of Woman’s Day, have hit back at allegations made by Ali Mau on TVNZ’s Breakfast in which she claimed the magazine has been stalking her and her family.
Professor Sylvie Chetty, a marketing researcher from Massey University, and Professor Colin Campbell Hunt of Otago University, have won a prestigious award for a 2004 article that challenged existing theories and showed companies export in their own “Kiwi way”.
The Warehouse Design for Everyone programme is going strong, with a new handbag range called Saben Says that has been designed exclusively for The Warehouse by Saben owner and designer Roanne Jacobson set to go on sale in Extra stores from 17 March.
Who it’s for: Speights Traverse
Why we like: It’s got a lion in it. And teleportation. And beer.
The Magazine Publishers Association is calling – nay, yelling – for entries to the revamped 2010 Magazine Awards. It’s a chance to win recognition for yourself, your title and your team (and, if you win, to shamelessly dance on the tables).
January was a record month for MSN.co.nz, with some of its new editorial offerings, particularly its healthy living portal and virtual sports category, bringing in a slew of online punters.
Rory Sutherland, vice chairman of Ogilvy Group, takes to the stage at the TED conference to opine on the benefits of intangible value, placebos and how tinkering with perception can be better than trying to fix reality. An erudite and rather comical talk from the quintessential adman about the psychology of marketing. And his conclusion has interesting consequences for how we look at life. Highlight of the speech: his idea to solve the world’s environmental problems by making all convicted paedophiles drive Porsche Cayennes.
In this installment of Michael Carney’s Marketing Week: The latest readership results are out. Grim reading, of course. But don’t wallow in self-pity. Laugh at the misfortune of others instead. Telecom announces modest sales of TiVo. But can CASPA change that? Can the iPad do for TV what the iPod did for music? The Travel Channel gets set for landing. The case of the missing asterisk. ComCom cracks down on misleading promotions.
As two doors open, another one closes for TBWA\ Group: business strategist and online specialist Bonnie Frankland and Victoria Graves have added their names to the roster, while Ron Fielding and Tracey Fox have said their goodbyes.
For north of Bombays
For subscribers
Winning team 2010
New Zealand Rugby World was one of the few magazines to defy the overall downward trend in circulation, growing 20 percent for the year ending December 2009.
Big up
Slow down
It’s a mixed bag for mags in the latest audited circulation results, with most mags reporting year-on-year declines. But there are a few notable exceptions.
Numbers are very handy things (particularly when they’re working in your favour). And Freeview, Mindfood magazine and the Healthy Food Guide have employed their services to show off a bit.
To celebrate the weekly arrival of Ads@6, Vincent Heeringa, esteemed publisher and gadabout, has penned a song: “Ads@6/Ads@6/Oh how we love you Ads@6/Studies have shown/And experts agree/that a surprising number of viewers seem to like them more than the actual news/”. Nice isn’t it. Best use of fingers in an ad this week goes to Webjet. And Westpac features on the list of big ad spenders, which is a good enough excuse to link to this rather boganic financial promotion.
The Australasian Promotional Marketing Association (APMA) is putting out the call for entries for the 2010 APMA Star Awards, which are designed to generate both industry and public recognition of excellence in the area of promotional marketing.
Have a couple of lonely, unloved, perhaps physically repulsive single friends? Then head online, become a virtual wingman, write a summation of your singleton associates’ good points and hook them up with that special someone for some companionship and chikka baow waow.
Hey, look, it’s the newish incarnation of eBuzz from Marketing Week, and it’s a weekly melange of digital marketing news that will be of interest and relevance to Kiwis. Facebook, Twitter, TradeMe and the Anti-Spam Law: what’s the dilly? Social media: called to account Google gets buzzed Where do Kiwis shop online?
The world – well, mainly the technorati – once again went temporarily gadget mad a few weeks back when Steve Jobs waltzed on stage, resplendent in a tucked in t-shirt and blue jeans, to show off his new iPad, Apple’s latest shiny weapon in the fight for convergence. And Nielsen has gathered a few numbers that show the product launch is about to break records when it comes to online discussion.
It’s DB’s 80th anniversary this year. So what better way to celebrate than to add a host of new staff to the roster and welcome back a former employee from secondment.
Kapiti Ice Cream is jumping on the pop-up ‘brandwagon’ this week and opening three temporary exhibitions around Auckland to showcase the best of New Zealand design and dish out a few of their creamy ‘pop-upsicles’ to wandering freegans.
Loyalty New Zealand, the operator of Fly Buys, has signed a contract with Universal Music New Zealand, upping the number of songs available to download on Fly Buys Music – and be paid for with Fly Buys points – to 280,000.
Loyalty New Zealand head of marketing and product development Chris …
Around 50 social media practitioners, digital natives and sneezers gathered together in meatspace last night for the inaugural Auckland Social Media Club event at the 42Below Bar on Commerce St and, with online video set to be a key topic in media circles in the coming months, Jayson Bryant of Wine Vault TV took the floor to speak about how incorporating video blogging into his business has helped drive extra revenue.
New Zealand Post Targeted Communications’ popular direct marketing workshops, which are designed to provide a comprehensive working knowledge of the intricacies of direct mail—from direct mail processes, to data and consumer insights and innovation—as well as a guide to working with New Zealand Post, are back again in 2010.
Search marketing agency First Rate, the first Google Analytics accredited company in New Zealand, has been appointed as the exclusive licensee in New Zealand and Australia of the search engine marketing (SEM) technology SearchIgnite.
As Mother always said, free money is the best kind of money. And BBC.com is offering three prize packs worth a total of NZ$33,000 to New Zealand media buyers and marketers. Each pack includes NZ$1,000 cash for the winning buyer and NZ$10,000 in online advertising media for their lucky client.
New Zealand’s third largest fourth largest Large-ish Kiwi telecommunications company CallPlus has appointed Republik to its communications business.
Wine, like chocolate, is better when it comes equipped with a ridiculous summary, so add an über-descriptive, extremely specific review of the new Yellow chocolate to the comment wall below and the best entries will get to lay their tastebuds on a selection of the alkaloid of the Gods from Barista@Home. We might even send you some Yellow chocolate.
The first in a continuing series of erudite insights, market research and zeitgeisty marcomms dissection from Marketing Week. The whys and wherefores of Catch Up TV in New Zealand? How does it stack up? The year that was in TV land: it was the best of times, it was the worst of times. Facebook hits 400 mill. Happy sixth birthday. Statistics New Zealand’s suite of online tools small businesses quick and easy access to information. Marketing Rebooted: e-courses focusing on all things 2.0 to get you up with the play
In May last year the Consumer’s Institute announced the release of its new endorsement scheme Consumer Recommends. But since then Sue Chetwin, chief executive of the Consumer’s Institute, says only “seven or eight” companies have signed up to use the brandmark in their advertising and promotional activities.